Head of Marketing (m/f/d)

DataGuard; München; Vor Ort; EUR 80.000 - 110.000; Vollzeit

Benefits dieser Stelle

Autonomy in decision-making

Strategic insights into management topics

Rapid development opportunities

Attractive performance bonuses

Zusammenfassung

A fast-growing compliance tech company in Munich is seeking a Senior Marketing Leader. You will take ownership of marketing strategy, ensuring measurable impact and pipeline generation. Your role encompasses building a demand engine, driving effective go-to-market strategies, and ensuring cohesive messaging across departments. Ideal candidates will have senior-level B2B SaaS marketing experience, strong demand generation skills, and the ability to collaborate and lead in a dynamic environment. This position offers significant leadership opportunities and the ability to shape the company's future.

Qualifikationen

• Proven senior leadership experience in B2B SaaS marketing.
• Strong track record in demand generation and GTM orchestration.
• Deep product marketing and positioning expertise.
• Experience building partner and channel ecosystems.
• Comfort with AI-driven and data-led GTM approaches.
• Highly analytical and data-driven with clear KPI management.
• Strategic thinker with a pragmatic, hands-on mindset.
• Excellent English communication skills; German is valued.

Aufgaben

• Own DataGuard’s marketing strategy and execution end-to-end.
• Build a predictable demand engine across various marketing efforts.
• Establish DataGuard as a trusted category authority.
• Lead Product Marketing, Brand, Content, Demand Gen, and more.
• Drive high-impact growth initiatives and events.
• Establish a rigorous marketing operating model and team.

Kenntnisse

Leadership in B2B SaaS marketing

Demand generation and GTM orchestration

Product marketing expertise

Partner and channel ecosystems marketing

Analytical and data-driven mindset

English communication skills

German language proficiency

Jobbeschreibung

Are you a senior marketing leader who thrives on ownership, scale, and measurable impact? Do you believe marketing should be a growth engine, not a support function and that great GTM is built on clarity, trust, and proof, not noise? Are you excited to turn complexity into compelling narratives and build a marketing engine that truly drives revenue? Then join us on our journey and take ownership of how DataGuard is discovered, trusted, and chosen - by customers, partners and across markets.

LET'S PROTECT THE PEOPLE BEHIND THE DATA

We are a fast-growing security and compliance tech company with a clear purpose: we protect the people behind the data. With over 200 team members worldwide and with offices in Munich, Berlin, London, Vienna and Stockholm we help more than 4,000 global customers get certified fast and build a strong and scalable risk posture. With AI-powered automation, self-serve capabilities and additional tailored expert advice, we offer our customers a seamless security and compliance experience to stay ahead of the rapidly evolving security landscape and challenges like the surge in cyber-attacks.

WHAT YOU'LL BE DOING

• You own DataGuard’s marketing strategy and execution end-to-end, with full accountability for pipeline generation, efficiency, positioning, and contribution to ambitious revenue growth, balancing strategic leadership with hands‑on execution
• You build and scale a predictable demand engine across performance marketing, inbound, outbound support, and regulation‑led GTM motions, continuously improving CAC, conversion, ROI, and pipeline quality
• You turn regulatory change (e.g. NIS2, EU AI Act) and product innovation into compelling positioning and narratives, establishing DataGuard as a trusted category authority through proof‑based storytelling and thought leadership
• You lead and align Product Marketing, Brand, Content, Demand Gen, Partner Marketing, and Revenue Enablement into one cohesive, revenue‑focused organization with clear messaging and strong sales enablement
• You drive high‑impact growth initiatives including events, field marketing, and partner ecosystem enablement (1‑Tier & 2‑Tier), ensuring measurable pipeline contribution
• You establish a rigorous marketing operating model and build a high‑performing international team, driving performance through clear KPIs, experimentation (incl. AI‑driven approaches), and tight GTM alignment

WHAT YOU'LL GET IN RETURN

• The proper tools and capacities to build up and lead an ambitious, international team with diverse skill sets
• Enjoy the freedom and trust to bring in and execute your ideas with a quick pace, autonomy, and the ability to make impactful decisions.
• Gain strategic insights into management topics with the opportunity to actively contribute, working closely alongside leadership and executive peers.
• Rapid development opportunities, attractive performance bonuses, and the opportunity to strengthen your leadership skills and business expertise
• Step into a stable, forward‑looking role within a dynamic scale‑up poised to shape the fast‑growing Security & Compliance industry

THE QUALITIES YOU’LL NEED TO SUCCEED

• Proven senior leadership experience in B2B SaaS marketing, with clear ownership of pipeline creation, revenue impact, and GTM outcomes in a scaling environment
• Strong track record in demand generation and GTM orchestration, across performance marketing, inbound, sales‑aligned motions, and longer, multi‑stakeholder buying journeys
• Deep product marketing and positioning expertise, able to simplify complex solutions, differentiate in competitive markets, and elevate conversations to executive and board level
• Demonstrated experience building and enabling partner and channel ecosystems through structured marketing programs and joint GTM execution
• Comfort leading marketing transformation, including experimentation with AI‑driven and data‑led GTM approaches
• Highly analytical and data‑driven, with the ability to manage KPIs, funnel performance, attribution, and cross‑functional alignment without losing strategic clarity
• Strategic thinker with a pragmatic, hands‑on mindset - equally comfortable in executive discussions and executional problem‑solving
• Excellent English communication skills required; German language proficiency is highly valued.

LAST BUT NOT LEAST. FROM THE BOTTOM OF OUR HEARTS:

No matter your origin, ethnicity, gender identity, religion or individual requirements; at DataGuard, all that counts is the person you are. As Guards and Guardettes, we are united not only by our dedication, but also by our shared belief in our purpose: Protect the people behind the data. Convince us with your personality and your skills – and together we will make great things happen. We are looking forward to meeting you!