Head of Global Social Media

PUMA SE; Herzogenaurach; On-site; EUR 120,000 - 190,000; Full time

Job summary

PUMA SE is seeking a senior leader to drive global social media and content strategy. You will build a platform-native content engine and shape the brand voice across sport, lifestyle, and culture, influencing engagement and commercial outcomes.

The role emphasizes leading diverse teams, partnering with creators and ambassadors, and delivering measurable impact through data-driven decisions.

Qualifications

• 12+ years of experience in global social media, content creation or digital marketing leadership roles.
• Proven track record of building culturally relevant brands and driving measurable business impact through social ecosystems.
• Deep expertise across major platforms (Instagram, TikTok, YouTube) and platform-native content.
• Strong commercial acumen linking storytelling to demand generation and retail performance.
• Experience leading global teams and complex matrix organizations.
• Data-driven mindset with expertise in social analytics.

Responsibilities

• Define and execute PUMA’s global social media and content strategy across all key platforms, driving brand heat and full-funnel demand.
• Build and lead a global always-on content engine delivering fast, platform-native storytelling across sport, lifestyle and culture.
• Establish a distinctive PUMA voice, content rhythm and social behavior for next-generation consumers.
• Turn athletes, ambassadors, creators and cultural moments into scalable, high-impact content engines.
• Drive social as a core demand generation channel, linking storytelling to product desirability, traffic and conversion.
• Lead global platform excellence, innovation and test-and-learn approaches across formats, technologies and communities.
• Build a strong global-to-local operating model enabling consistency with local relevance across markets.
• Define KPI frameworks and performance systems that measure brand impact, engagement and commercial outcomes.

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome.

YOUR MISSION:

• Define and execute PUMA’s global social media and content strategy across all key platforms, driving brand heat, cultural relevance and full-funnel demand
• Build and lead a global always-on content engine delivering fast, platform-native, high-quality storytelling across sport, lifestyle and culture
• Establish a distinctive PUMA voice, content rhythm and social behavior that resonates with next-generation consumers
• Turn athletes, ambassadors, creators and cultural moments into scalable, high-impact content engines
• Drive social as a core demand generation channel, linking storytelling to product desirability, traffic and conversion
• Lead global platform excellence, innovation and test-and-learn approaches across emerging formats, technologies and communities
• Build a strong global-to-local operating model enabling both consistency and local cultural relevance across markets
• Define KPI frameworks and performance systems that measure brand impact, engagement and commercial outcomes.

YOUR TALENT:

• 12+ years of experience in global social media, content creation or digital marketing leadership roles within sporting goods, fashion, lifestyle or consumer brands
• Proven track record of building culturally relevant brands and driving measurable business impact through social and creator ecosystems
• Deep expertise across major platforms (e.g. Instagram, TikTok, YouTube, emerging channels) and strong understanding of platform-native content and trends
• Strong commercial acumen with the ability to connect brand storytelling to demand generation, e-commerce and retail performance
• Experience leading global teams, agency ecosystems and complex matrix organizations with multiple stakeholders
• Strong creative and editorial judgement with a sharp sense for cultural trends, storytelling and brand voice
• Data-driven mindset with expertise in performance measurement, social analytics and insight-driven decision making
• Excellent leadership, communication and stakeholder management skills, with the ability to influence senior leaders and inspire teams globally.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.