Lead Global Social Media

PUMA; Deutschland; On-site; EUR 90,000 - 120,000; Full time

Job summary

PUMA is seeking a Senior Social Media Manager to drive global social media, translate strategy into channel plans, and lead cross-functional teams across Europe. The role emphasizes influencer activations, owned and shared ecosystems, and delivering integrated campaigns across markets.

You will collaborate with Media, Influencer and category teams to optimize workflows, manage budgets, and ensure on-brand execution.

Qualifications

• 8–10 years of relevant experience in social media for consumer/brand goods.
• Strong expertise in strategy, channels, content planning, and influencer activations.
• Experience leading small teams and coordinating cross-functional projects.

Responsibilities

• Drive global social media presence within assigned field, translating strategy into channel plans.
• Lead complex projects and coordinate contributors with functional guidance.
• Align global strategy with local European markets and audience needs.
• Plan budgets for projects and ensure transparent follow-up.
• Develop social campaigns and influencer programs with media and category teams.
• Steer agencies, content calendars, and partner rollouts to briefs and timelines.
• Define briefs for social campaigns and productions with internal/external partners.
• Enable engaging content creation for Instagram and partner channels.

Skills

Social media strategy

Channel management

Content planning

Influencer activations

Campaign execution

Project leadership

Budget oversight

KPI reporting

Education

Bachelor's degree in Marketing/Communications/Digital Media

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

YOUR MISSION

• Drive PUMA's global social media presence within the assigned field of play, translating strategic priorities into impactful channel plans and activations
• Lead complex social media projects and workstreams, coordinating contributors and providing functional guidance within the team
• Connect the global social media strategy with local market needs across Europe and recommend practical, audience-relevant approaches
• Optimize channel processes, content workflows and ways of working to improve quality, speed and efficiency
• Plan and monitor budgets for assigned projects and responsibilities, ensuring effective allocation and transparent follow-up
• Plan and implement owned and shared social media and influencer campaigns that strengthen engagement and brand heat, in close collaboration with Media, Influencer and category teams
• Steer agency deliverables, content calendars and product or event rollouts, ensuring alignment with briefs, timelines and brand standards
• Develop clear briefings for social media campaigns and content productions, guiding internal and external partners through execution
• Enable engaging and innovative content creation for Instagram and relevant partner channels
• Define, execute and track seeding campaigns to increase organic awareness and support campaign objectives
• Track and analyze social media and content KPIs, translate insights into recommendations and proactively share results with relevant stakeholders
• Develop social media activations as part of integrated 360° marketing campaigns and the full marketing funnel, reflecting cross-functional needs and supporting sell-through
• Build strong stakeholder relationships and represent the social media function confidently within the assigned area of responsibility
• Understand business priorities within the assigned field of play or category, challenge assumptions constructively and prioritize initiatives by impact, importance and urgency.

YOUR TALENT

• Degree in Marketing, Communications, Digital Media or a related field, with approximately 8-10 years of relevant professional experience in social media, ideally within a consumer, sport or lifestyle brand environment
• Strong specialist expertise in social media strategy, channel management, content planning, owned and shared ecosystems, influencer activations and integrated campaign execution
• Proven ability to lead complex projects and functional workstreams with a high degree of autonomy; experience providing disciplinary leadership for a small team is an advantage
• Sound understanding of global-to-local frameworks and the ability to translate business priorities into clear, actionable and market-relevant recommendations
• Strong analytical capability, including budget oversight, KPI tracking, performance reporting and the ability to derive practical optimization measures
• Demonstrated experience briefing, steering and evaluating agencies, production partners and cross-functional contributors
• Confident communicator with the ability to independently represent an area of expertise, influence stakeholders and collaborate effectively across functions, markets and seniority levels
• Structured, solution-oriented approach to complex challenges, with sound judgment and the ability to make recommendations that support immediate organizational priorities
• Passion for innovation, current social media trends and continuous improvement, combined with a willingness to mentor colleagues and share specialist knowledge.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people - with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.