Director BU Marketing Sportstyle

PUMA SE; Herzogenaurach; On-site; EUR 120,000 - 180,000; Full time

Job summary

PUMA SE in Herzogenaurach, Germany, seeks a Senior Global Marketing Lead to shape and execute the brand's strategy across all product categories. You will drive seasonal campaigns, translate consumer insights into initiatives, and lead a high-performing Sportstyle Marketing team.

You will build partnerships with licensed partners, monitor market trends, and define global guidelines that align with regional needs to ensure consistent brand execution and measurable KPIs.

Qualifications

• 8+ years of experience in Brand Marketing, Product Marketing, Category Marketing, or a related field.
• University degree in Marketing, Business Administration, Communications, or a related discipline.
• Extensive experience in developing and executing global marketing strategies across multiple product categories and consumer segments.
• Strong leadership skills with proven experience managing, developing, and inspiring high-performing teams.
• In-depth knowledge of consumer behavior, brand building, integrated marketing communications, and product storytelling.
• Strong analytical capabilities with experience defining, tracking, and optimizing marketing KPIs.
• Excellent stakeholder management, communication, and presentation skills, with the ability to influence across a global matrix organization.
• Strategic, proactive, and highly organized, with the ability to manage multiple priorities in a fast-paced environment.
• Team-oriented, resilient, and confident under pressure, with a collaborative and solution-driven mindset.
• Fluent in English; additional language skills are considered a plus.
• Willingness to travel internationally.

Responsibilities

• Develop and lead the global marketing strategy across all Business Unit categories, ensuring a consistent and compelling representation of products throughout the entire marketing mix
• Drive the execution of seasonal and long-term marketing strategies by delivering global communication tools, defining guidelines for regional markets, and tracking excellence in implementation
• Ensure consumer relevance across all touchpoints by translating consumer insights, product benefits, and category trends into impactful marketing initiatives.
• Lead the development of category communication strategies and franchise product storytelling across multiple seasons, ensuring alignment with brand and business objectives
• Manage and develop the Sportstyle Marketing team, fostering a high-performance culture through coaching, performance management, talent development, and recruitment
• Build and maintain strong partnerships with licensed partners and key stakeholders to maximize category visibility and business impact
• Monitor and communicate competitive landscape developments, market trends, and consumer shifts to Central Marketing and regional teams, providing actionable recommendations
• Track and evaluate key marketing KPIs, collaborate closely with Consumer and Commercial Marketing teams, and lead the creation of seasonal Sell-In tools to support commercial success.

Skills

Brand marketing

Product marketing

Category marketing

Strategy

Leadership

KPI tracking

Stakeholder management

Communication

English language

Education

University degree in Marketing, Business Administration

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

YOUR MISSION:

• Develop and lead the global marketing strategy across all Business Unit categories, ensuring a consistent and compelling representation of products throughout the entire marketing mix
• Drive the execution of seasonal and long-term marketing strategies by delivering global communication tools, defining guidelines for regional markets, and tracking excellence in implementation
• Ensure consumer relevance across all touchpoints by translating consumer insights, product benefits, and category trends into impactful marketing initiatives.
• Lead the development of category communication strategies and franchise product storytelling across multiple seasons, ensuring alignment with brand and business objectives
• Manage and develop the Sportstyle Marketing team, fostering a high-performance culture through coaching, performance management, talent development, and recruitment
• Build and maintain strong partnerships with licensed partners and key stakeholders to maximize category visibility and business impact
• Monitor and communicate competitive landscape developments, market trends, and consumer shifts to Central Marketing and regional teams, providing actionable recommendations
• Track and evaluate key marketing KPIs, collaborate closely with Consumer and Commercial Marketing teams, and lead the creation of seasonal Sell-In tools to support commercial success.

YOUR TALENT:

• 8+ years of experience in Brand Marketing, Product Marketing, Category Marketing, or a related field, preferably within the sporting goods, lifestyle, fashion, or consumer goods industry
• University degree in Marketing, Business Administration, Communications, or a related discipline
• Extensive experience in developing and executing global marketing strategies across multiple product categories and consumer segments
• Strong leadership skills with proven experience managing, developing, and inspiring high-performing teams
• In-depth knowledge of consumer behavior, brand building, integrated marketing communications, and product storytelling
• Strong analytical capabilities with experience defining, tracking, and optimizing marketing KPIs
• Excellent stakeholder management, communication, and presentation skills, with the ability to influence across a global matrix organization
• Strategic, proactive, and highly organized, with the ability to manage multiple priorities in a fast-paced environment
• Team-oriented, resilient, and confident under pressure, with a collaborative and solution-driven mindset
• Fluent in English; additional language skills are considered a plus
• Willingness to travel internationally.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.