marketing manager in online food delivery

Just Eat Takeaway.com; Berlin; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Urban Sports Club membership

Travel allowance €59/month

Lieferando Pay credit €90/month

Pension scheme 20% employer contrib.

Team events & social activities

Job summary

Just Eat Takeaway.com в Берлине ищет лидера по органическому контенту и инфлюенсер-маркетингу для Германии. Вы будете формировать видение культурного и созидательского присутствия бренда, управлять редакционной стратегией и календарём контента, связывая постоянный контент, креаторов и кампании в единую экосистему.

У кандидата ожидается обширный опыт в управлении социальными медиа и инфлюенсер-маркетингом, умение работать кросс-функционально, знание немецкого и английского, а также готовность

Qualifications

• Обширный практический опыт управления социальными медиа, инфлюенсер или креатор-маркетингом для известных брендов
• Глубокое понимание органического Social и Influencer Marketing как единой экосистемы
• Знание культурных трендов и платформ, навыки работы с создателями контента

Responsibilities

• Вести стратегию и выполнение Organic Social и Influencer для Германии.
• Задавать видение культурного и креаторского присутствия бренда.
• Владеть редакционной стратегией и календарём контента по органическим каналам.
• Развивать экосистему креаторов и сотрудничать с агентствами.
• Контролировать производство контента и активность сообщества.

Skills

Social Media

Influencer Marketing

Creator Marketing

Editorial Planning

Agency Management

Data-Driven Decisions

Cross-Functional Collaboration

Tools

Social Media Tools

Measurement Tools

Job description

Описание: Just Eat Takeaway.com is a global online food delivery platform connecting tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners through its technology platform.

Задачи:

• Lead the end-to-end Organic Social and Influencer strategy and execution for Germany;
• Set the vision for the brand’s cultural, creative and creator presence;
• Own the editorial direction and content calendar across organic channels;
• Connect always-on content, creators, campaigns and cultural moments into one Social ecosystem;
• Own and evolve the Influencer and Creator strategy for Germany;
• Define the role of creators across always-on activity, major campaigns, partnerships, football and cultural opportunities;
• Build and develop the Creator ecosystem;
• Work with the Influencer agency on creator identification, briefing, activation and long-term relationships;
• Manage relationships with the Social Media and Influencer agency;
• Oversee always-on content production, publishing and community activity;
• Partner with Brand Campaigns and Brand Activations on Social and Creator-led executions;
• Identify proactive and reactive cultural opportunities for Lieferando;
• Shape channel strategies, content approaches, creator formats and Social playbooks;
• Lead budget tracking, forecasting and reporting across Organic Social and Influencer activities;
• Establish Organic Social and Influencer KPIs and reporting structures;
• Turn performance and audience insights into continuous improvement;
• Partner with Brand Campaigns, Brand Activations, Media, PR, Commercial teams and Customer Service.

Требования:

• Extensive hands-on experience managing Social Media, Influencer or Creator Marketing for recognised consumer brands;
• Strong understanding of Organic Social and Influencer Marketing as one connected ecosystem;
• Deep cultural awareness of platforms, trends and meaningful brand participation;
• Strong understanding of creators and influencer culture;
• Strong content instinct across different channels;
• Ability to develop consistent, distinctive and culturally fluent brand voice;
• Ability to lead agencies, build strategy and execute at pace;
• Experience owning editorial planning, content calendars, channel strategies, Creator programmes and community presence;
• Hands-on experience with Social Media management and measurement tools;
• Ability to use data for decision-making;
• Strong cross-functional collaboration skills;
• Excellent project management skills;
• Strong communication skills in German and English;
• German is mandatory.

Условия:

• Hybrid work with three days per week in the Berlin-Kreuzberg office and two days working from home;
• Permanent employment contract;
• Competitive compensation with regular performance reviews;
• Urban Sports Club membership;
• Monthly travel allowance of €59;
• €90 Monthly Lieferando Pay credit;
• Company pension scheme with a 20% employer contribution;
• Diverse and inclusive team with colleagues from over 99 nations;
• Employee Resource Groups and company communities;
• After-work drinks, team events, social engagement activities, and summer and/or winter parties.