Social Media Manager (On-site) Cloover Berlin, Germany Workplace On-site just now

Content Creators; Berlin; Hybrid; EUR 50,000 - 75,000; Full time

Benefits offered by this job

25 days vacation

Deutschlandticket fully covered

Urban Sports Club (M)

Company discounts

Job summary

Cloover is seeking a Social Media Manager to own its social presence across LinkedIn, Instagram, TikTok and YouTube. The role involves end-to-end content creation, coordinating with the graphic designer and AI manager, and turning daily company moments into scalable content.

You’ll craft posts for the CEO and leadership, guide paid creatives, and grow the online community from the Berlin office. We look for a strategist with 2–4 years in social media, a track record of growing channels, and

Qualifications

• 2–4 years of experience in social media management, ideally in a start-up or scale-up with both B2B and B2C audiences.
• Proven track record of building at least one channel with measurable growth.
• Strategic thinking to derive channel decisions from company goals.
• Experience writing for founders or executives where voice comes through.
• Copywriting that stops the scroll; familiarity with CapCut, Canva or Adobe.
• Data-driven with platform analytics knowledge.
• High ownership and initiative; able to work with minimal briefs.
• Native-level German, very good English.
• Based in Berlin and office-first, with in-person collaboration.

Responsibilities

• Own the social media strategy for LinkedIn, Instagram, TikTok and YouTube with clear goals per channel and audience.
• Plan, produce and publish content end-to-end: editorial calendar, copy, short-form video, reels, carousels.
• Ghostwrite LinkedIn posts for the CEO and leadership team in their voice.
• Deliver creatives and copy for paid social and collaborate with Demand Gen.
• Build community by replying to comments, activating partners and employees, and spotting industry trends.
• Measure reach, engagement, follower growth, and leads; provide monthly learnings.

Skills

Social media management

Strategic thinking

Copywriting

Analytics

Video editing basics

Tools

CapCut

Canva

Adobe

Job description

Your role

Intro At Cloover, we're building the operating system for the energy transition: a platform that helps thousands of installation companies across Germany and Austria sell more, plan faster, and deliver better. We're profitable, growing past a $350M revenue run-rate, and just launching in the UK, France and Poland. What's missing: someone who makes that story visible every day. As Social Media Manager, you'll turn our channels into real growth levers. You'll reach installers and homeowners on LinkedIn, Instagram, Facebook, TikTok and YouTube, and make sure Cloover is known in the industry as the company people want to work with and work for. You'll be the first person at Cloover dedicated to social media. You set the standards.

Your mission

Own the social media strategy for LinkedIn, Instagram, TikTok and YouTube, with clear goals per channel and audience (installers, homeowners, talent) Plan, produce and publish content end-to-end: editorial calendar, copy, short-form video, reels, carousels – together with our graphic designer and Content/AI Manager Turn what happens at Cloover every day into content: partner wins, product launches like dynamic energy tariffs, team and founder stories, market entries Ghostwrite LinkedIn posts for our CEO and leadership team – in their voice, with their positions, on their rhythm Deliver creatives and copy for paid social to the Demand Gen team; they run the campaigns, you own the creative input Build community: reply to comments and messages, activate partners and employees as multipliers, and spot trends in the solar and heat pump industry early Measure what works: reach, engagement, follower growth, leads from social – with monthly reporting and clear learnings for the next quarter Use AI tools for ideation, editing and scale, and show the team what's possible Work closely with Sales, Demand Generation and People so social media contributes to pipeline, partner activation and recruiting

Your profile

We care more about how you think and what you've built than where you've been. Here's what will set you up for success in this role:

• 2–4 years of experience in social media management, ideally in a start-up or scale-up with both B2B and B2C audiences
• A proven track record of building at least one channel – you can show which numbers you moved
• You think strategically: you derive from company goals which channels, formats and messages actually move pipeline, brand and recruiting – and you say what we should drop
• You've written for others before: founder, executive or personal-brand content where the person's voice comes through
• You write copy that stops the scroll and spot a good video before it's finished; working knowledge of CapCut, Canva or Adobe
• Data-driven: you know the platforms' analytics and act on them
• High ownership: you don't need a brief for every post and bring your own ideas
• Native-level German, very good English
• Based in Berlin and happy to work from the office. We are deliberately office-first – decisions happen in real time, and your team sits right next to you

Nice to have (but not required)

• Experience with employer branding
• Knowledge of the energy, solar or heat pump market
• Experience with paid social creatives and HubSpot

How we hire

We keep things transparent and respect your time: Intro Call (30 min) → Hiring Manager Interview (30 min) → Case Study (prepared at home, ~60 min live: a one-month content plan for one of our channels plus one post you produce yourself) → Offer & Signed Contract

Why us?

Performance pay. Strong base and a bonus tied to outcomes, recognised when it happens rather than locked behind annual cycles. AI-first & unthrottled. Unlimited enterprise-grade AI, no caps, no approval process. Every role, every team. The grunt work disappears so you can focus on what actually requires human judgement. Real ownership on a real mission. From day one you're shaping decisions that impact thousands of installers. We're not just building software. We're powering the energy transition across Europe. Grow faster than anywhere else. You'll work directly alongside the founding team and world-class investors. If you're building toward your own venture one day, there's no better room to be in. WHOOP Peak, covered. After six months with us, we cover your WHOOP Peak membership in full. The basics, done well. Prenzlauer Berg office with the latest Apple hardware. Free breakfast and dinner, stocked kitchen, regular team events, 25 days vacation, a fully covered Deutschlandticket, Urban Sports Club (M), and company discounts.