Graphic Designer - Social Media & Performance Marketing Focus (all genders)

BESTSECRET Group; Berlin; On-site; EUR 38,000 - 47,000; Full time

Job summary

BESTSECRET Group is seeking a talented mid-level Graphic Designer to craft and optimize visual content for organic social media and paid ads, balancing brand integrity with performance goals. You will review existing content and propose creative solutions to keep pace with the fast-moving social landscape.

The role requires 3-5 years in graphic design, a track record on social platforms, and a background in e-commerce or fashion marketing.

Qualifications

• 3-5 years of experience in graphic design, preferably with social media/digital marketing
• Proven track record creating content for social platforms (Instagram, Facebook, TikTok)
• Background in e-commerce or fashion/retail marketing
• Understanding of paid advertising platforms and creative requirements (Meta Ads, TikTok Ads, RTB house adds)

Responsibilities

• Create engaging visual content for social media channels aligning with brand guidelines and marketing objectives
• Develop creative concepts for organic social and paid advertising campaigns
• Adapt content quickly to platform requirements, trends, and performance feedback
• Stay ahead of social trends and propose new content ideas and strategies
• Animate or edit video content for social media platforms

Skills

Graphic design

Social media content

Brand alignment

Video editing

English communication

Tools

Figma

Adobe Photoshop

After Effects

Smartly

Job description

BESTSECRET is the leading European online destination for premium and luxury off-price fashion. The Group offers its members in 28 countries across Europe a superior brand portfolio complemented by a high-end shopping experience. At the same time, BESTSECRET enables its brand partners to clear overstock at scale with minimum visibility and maximum brand equity protection. The unique business model is based on its closed character with an invitation-only customer membership, longstanding brand partner and customer relationships, combined with a tech-focused mindset. BESTSECRET has a strong track record of profitable growth over many years. It generated revenues of EUR 1,533.7 million in 2025 and employs around 2,200 people from over 90 nations. The Group draws on a heritage of 100 years in the textile and fashion industry and today is owned by Permira Funds and the founding families Schustermann and Borenstein.

BESTSECRET is looking for a talented, mid-level Graphic Designer to join our Design team, to create and optimize visual content for our organic social media channels and paid ads, balancing brand integrity with performance goals. You'll be expected to review existing content, identify optimization opportunities, and propose creative solutions that keep pace with the fast-moving social media landscape.

Key Responsabilities

• Create engaging visual content for social media channels that aligns with BESTSECRET's brand guidelines and marketing objectives
• Develop creative concepts and variations for both organic social and paid advertising campaigns
• Adapt and iterate quickly based on platform-specific requirements, trends, and performance feedback
• Stay ahead of social trends and propose new content ideas, formats, and strategies that strengthen organic and paid performance
• Animate or edit video content for social media platforms

Experience

REQUIRED QUALIFICATIONS

• 3-5 years of experience in graphic design, ideally with focus on social media and/or digital marketing
• Proven track record of creating content for social platforms (Instagram, Facebook, TikTok)
• Background in e-commerce or fashion/retail marketing
• Understanding of paid advertising platforms and creative requirements (Meta Ads, TikTok Ads, RTB house adds)

Technical Skills

• Expert proficiency in Figma (design, prototyping, collaboration)
• Advanced image editing skills (Adobe Photoshop or equivalent)
• Proficiency in After Effects for video editing and motion graphics
• Proficiency in Smartly (or similar performance platform for creating ads)

Soft Skills & Competencies

• A genuine team player who thrives in collaborative environments
• Someone who brings positive energy and contributes to a healthy team culture
• Able to give and receive feedback constructively
• Strong communication abilities—both written and verbal—in English

At BESTSECRET, diversity isn't just a trend – it's our professional philosophy. We are dedicated to cultivating an inclusive workplace where everyone's unique talents and backgrounds are celebrated. Applicants from all backgrounds, experiences and perspectives are welcome to join us in our mission towards a more vibrant and inclusive future.