German Speaking Performance Marketing Manager

Ignite; Köln; Hybrid; EUR 40,000 - 70,000; Full time

Benefits offered by this job

Strategic impact & autonomy

Profit sharing

30 vacation days

Deutschlandticket allowance

Urban Sports Club membership

Daily meal subsidies

Flexible hybrid schedule

Job summary

Requirements include 3–5+ years in direct performance marketing, experience with GA4/GTM/Shopify, and strong German (C1+) and English (B2+) skills. Bring autonomy, a strategic mindset, and a results-driven approach to a fast-growing, sustainability-minded company.

Qualifications

• 3–5+ years of direct performance marketing experience in D2C/E‑Commerce, preferably home/furniture or premium goods.
• Proven success managing and scaling budgets on Google Ads and Meta Ads independently.
• Deep knowledge of GA4, GTM, Looker Studio, Shopify, and related tools.
• Strong commercial mindset with focus on profitability and margins.
• Autonomous, structured, and able to own growth functions.
• German C1+ and English B2+ language proficiency.

Responsibilities

• Lead end-to-end paid acquisition strategy and optimization across Google Ads and Meta Ads.
• Expand growth channels including new paths and AI-driven campaigns.
• Own daily campaign setup, testing, bidding, and platform adjustments.
• Build and maintain robust tracking with GA4, GTM, Looker Studio, imports, and attribution.
• Drive profitability metrics (POAS/ROAS/CAC/MER) over surface traffic.
• Collaborate with founders to tie spend to revenue, margins, and growth.

Skills

Performance marketing

D2C/E-Commerce

Google Ads

Meta Ads

Budget management

Execution & ownership

German C1+ / English B2+

Tools

GA4

Google Tag Manager

Looker Studio

Shopify

Google Merchant Center

SEO basics

Job description

• Job Title: Performance Marketing Manager (SEA, Meta & Growth)
• Location: Cologne-Lövenich, Germany (Initial 1–2 week on-site onboarding, followed by a hybrid work model)
• Employment Type: Full-time
• Experience Level: 3–5+ years
• Compensation: €40,000 – €70,000 gross p.a. + profit share participation
• Language Requirements: German (C1+ required), English (B2+ / Fluent)

About the Business & Core Mission

We are a premier D2C re-commerce brand dedicated to circular economy principles within the high-end designer furniture segment. Through expert, in-house refurbishment, we restore pre-loved luxury furniture to exceptional quality, combating mass consumption and transforming consumer habits across the industry.

Our operations are built around craftsmanship, high customer satisfaction, lean execution, and market disruption. Demonstrating our dedication to impact, 10% of our net annual profits are donated directly to verified environmental and sustainability initiatives.

Position Overview

We are looking for an action-oriented, strategic, and self-directed Performance Marketing Manager (SEA, Meta & Growth) to take full accountability for our digital acquisition operations.

Transitioning away from external agency execution, you will partner directly with our founding team to construct, refine, and scale profitable paid advertising campaigns across multiple digital channels.

Core Responsibilities

• Performance Channel Leadership: Direct end-to-end strategy, setup, and optimization across core paid acquisition engines, prioritizing Google Ads and Meta Ads.
• Growth Channel Expansion: Continuously test, validate, and scale new acquisition pathways (including Microsoft Advertising, Shopping feeds, Demand Gen, AI-driven campaigns, and organic search synergies).
• Direct Campaign Management: Take full operational control over daily campaign structures, audience testing, bid management, and technical platform adjustments.
• Data Architecture & Measurement: Build and oversee a robust tracking setup using GA4, Google Tag Manager (GTM), Looker Studio, offline conversion imports, and attribution modeling.
• Bottom-Line Focus: Steer budget allocation and campaign efficiency against profitability metrics (POAS, ROAS, CAC, MER, and contribution margins) rather than surface-level traffic numbers.
• AI Integration: Utilize modern AI tools and automation to streamline marketing workflows, ad creation, and operational efficiency.
• Founders Collaboration: Work side-by-side with leadership to tie marketing spend directly to overall revenue targets, gross margins, and business growth.

Candidate Profile & Qualifications

Must-Haves

• Background: 3 to 5+ years of direct, hands-on performance marketing experience in a D2C or E-Commerce setting (exposure to home, furniture, or premium consumer goods is an asset).
• Advertising Mastery: Demonstrated success managing and scaling substantial budgets on Google Ads and Meta Ads independently.
• Technical Proficiency: Deep working knowledge of GA4, Google Tag Manager, Google Merchant Center, Looker Studio, and Shopify (or similar e-commerce platforms), paired with foundational SEO knowledge.
• Commercial Mindset: Strong financial comprehension of e-commerce metrics, focusing on how ad spend impacts real profitability and contribution margins.
• Execution & Ownership: Highly structured and self-motivated professional capable of building growth functions independently.
• Language Capabilities: Native or professional C1+ fluency in German, paired with strong, professional English skills (B2+).

Key Benefits & Perks

• Strategic Impact & Autonomy: High level of ownership over performance budgets, quick decision-making channels, and direct founder interaction.
• Scaling Environment: Opportunity to lead growth for an established market leader in an expanding green-tech segment.
• Financial Package: Competitive base salary (€40k – €70k depending on experience level), structured pay progression, and performance-aligned profit sharing.
• Time Off & Flexibility: 30 paid vacation days per year and a flexible hybrid schedule after completing an initial 1–2 week on-site onboarding phase.
• Employee Benefits: Allowance toward Deutschlandticket, Urban Sports Club membership options, and daily meal subsidies.
• Work Culture: Agile, supportive, and growth-focused team structure emphasizing merit and personal development.