German Speaking Founding Marketer (Remote)

Ignite; München; Hybrid; EUR 70,000 - 85,000; Full time

Benefits offered by this job

Remote option

HQ visits 3–4 times a year

3–4 HQ meetups per year in Kempten

30 days paid vacation

Hybrid office access

Job summary

Ignite, a fast-growing B2B SaaS company, seeks a foundational marketer to craft our marketing framework and GTM from scratch. You will shape acquisition pipelines and brand identity with founders, designers, and content specialists.

You will test growth hypotheses, scale paid advertising, optimize HubSpot, and drive our next scaling milestone in a collaborative, high-impact environment. German (C2) and English (C1) required; hybrid or remote with HQ visits in Kempten.

Qualifications

• 3+ years in B2B SaaS marketing in fast-growing environments.
• Proven mastery of Meta Ads management and optimization.
• HubSpot automation workflows, CRM management, and lifecycle email marketing.
• Understanding of freemium and trial-based PLG funnels.
• Autonomous, execution-driven, strategic, and resourceful.
• Data-driven: rigorous performance testing and metric evaluation.
• Fluent German (C2) and professional English (C1).

Responsibilities

• Design overarching marketing strategies with budgets, channels and KPIs.
• Own paid media channels, especially Meta Ads, for ROI.
• Improve funnel and conversion metrics from ad to trial.
• Establish HubSpot as primary lead scoring, lifecycle tracking, and emails.
• Test and scale acquisition vectors including LinkedIn Ads and webinars.
• Collaborate with Product and Customer Success to showcase case studies.
• Ensure clean data tracking and attribution models to guide budgets.

Skills

B2B SaaS marketing

Meta Ads

HubSpot automation

CRM management

Lifecycle emails

Funnel optimization

Analytics

Tools

HubSpot

LinkedIn Ads

Job description

Salary: EUR 70,000 – EUR 85,000 + Individual Bonus

Location: Kempten (Allgäu), Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)

Employment Type: Full-Time, Permanent

Experience Requirement: Minimum 3 years in B2B SaaS marketing

Language Requirements: Fluent German (C2), English (C1)

Company Overview

Headquartered in the scenic Allgäu region of Kempten, we are a bootstrapped, profitable B2B SaaS organization. Our software originated from real-world agency frustrations—unable to find a suitable market tool, we built our own proprietary solution. Today, approximately 700 agencies across the DACH region use our software daily. We expand our platform consciously, prioritizing user utility and clean engineering. We function as a compact, communicative unit where decisions happen quickly, personal accountability is paramount, and every team member directly shapes our continued success.

Role Overview

As our foundational marketer, you will serve as the strategic mastermind building our marketing framework from scratch. Working side-by-side with the founders, product designers, and content specialists, you will spearhead our go-to-market execution, acquisition pipelines, and brand identity. You are an action-oriented builder tasked with testing growth hypotheses, scaling paid advertising, optimizing HubSpot, and powering our next scaling milestone in a high-impact, collaborative environment.

Key Responsibilities

• Strategy & Positioning: Design overarching marketing strategies and map growth objectives to actionable budgets, channels, and KPIs across agency personas.
• Performance Marketing: Own paid media channels with an emphasis on Meta Ads, driving campaign structures, creative strategies, and financial management for maximum return on ad spend.
• Funnel & Conversion Optimization: Enhance conversion metrics across every touchpoint from initial ad impression through trial activation and paid retention.
• Marketing Automation (HubSpot): Establish HubSpot as our primary operational engine for lead scoring, lifecycle tracking, email automation, nurturing flows, and detailed reporting.
• Channel Expansion: Test and scale supplemental acquisition vectors including LinkedIn Ads, webinars, affiliate marketing, and strategic industry partnerships.
• Cross-Functional Collaboration: Partner closely with Product and Customer Success teams to amplify impactful case studies, customer stories, and feature releases.
• Tracking & Attribution: Ensure pristine data tracking, attribution modeling, and analytics to validate true channel ROI and guide budget allocation.
• Team & Agency Building: Plan future resource allocation, external contractor networks, and tech stack expansions as our marketing operations scale.

What We Are Looking For

Must-haves

• Experience: Minimum 3 years of proven professional B2B SaaS marketing background within high-velocity, growth-focused environments.
• Performance Expertise: Demonstrated mastery of Meta Ads management, campaign structuring, and creative optimization.
• Automation Mastery: Expert-level capability in HubSpot automation workflows, CRM management, and lifecycle email marketing.
• Funnel Acumen: Clear, practical understanding of freemium and trial-based product-led growth (PLG) funnels.
• Mindset: Autonomous, execution-driven, strategic, and resourceful.
• Data-Driven: Analytical rigor applied to continuous performance testing, metric evaluation, and campaign iteration.
• Language Skills: Fluent German (C2) for localized copywriting and campaign alignment, alongside professional English (C1).

Nice-to-haves

• Prior agency experience or firsthand familiarity with agency lead-gen and recruiting workflows.
• Exposure to LinkedIn Ads management or community-led marketing initiatives.
• Experience managing external agencies, freelancers, or junior marketing talent.

What We Offer

• High Creative Freedom: Complete ownership over shaping our marketing organization, brand voice, and growth strategy from the ground up.
• Direct Impact: Unfiltered collaboration with company founders yielding immediate, visible company growth impact.
• Attractive Compensation: EUR 70,000 – EUR 85,000 base pay, performance-based bonuses, and 30 days of paid annual vacation.
• Flexible Working Model: Remote optionality with 3–4 annual HQ meetups in Kempten, or hybrid office access in the scenic Allgäu region.
• Maximum Growth Curve: Rapid career acceleration backed by a learning scholarship, professional development budgets, and team events.