German Speaking Founding Marketer - B2B SaaS (Remote)

Ignite; Berlin; Hybrid; EUR 70,000 - 85,000; Full time

Benefits offered by this job

30 days paid vacation

Full remote flexibility with annual HQ

Direct impact and ownership

Job summary

Ignite in Germany is seeking a German-speaking founding marketer to build our customer acquisition engine from the ground up. You will work closely with the founding team, product designers, and content managers to shape the go-to-market strategy, funnel architecture, and brand equity.

As the first dedicated marketer, you will test hypotheses, scale paid channels (Meta Ads), implement HubSpot automation, and drive growth across the DACH market with hands-on execution and a strong ownership

Qualifications

• At least 3 years specializing in B2B SaaS marketing within fast-paced, high-growth environments.
• Hands-on experience managing and scaling Meta Ads campaigns.
• Extensive proficiency in HubSpot workflows, lead scoring, and CRM integration.
• Strong understanding of product-led growth (PLG) and trial-based conversions.
• Strategic yet execution-focused mindset with high ownership and initiative.
• Data-driven with strong tracking, testing, and optimization skills.
• Fluent German (C2) for copywriting and professional English (C1) for internal operations.

Responsibilities

• Strategy & Positioning: Establish marketing blueprints, set KPIs, allocate channels, and tailor messaging for agency demographics.
• Performance Marketing: Own paid channels, focusing on Meta Ads for campaign creation, testing, and optimization.
• Funnel & Conversion: Optimize journey from click to trial onboarding and monetization.
• Marketing Automation (HubSpot): Configure HubSpot, lead nurturing, scoring, and dashboards.
• Channel Expansion: Scale LinkedIn campaigns, webinars, and partner programs.
• Cross-Functional Collaboration: Coordinate with Product and CS to merchandise case studies and launches.
• Tracking & Attribution: Maintain attribution models and analytics for ROI decisions.
• Team & Agency Building: Plan for future hiring and external partnerships.

Skills

B2B SaaS marketing

Meta Ads management

HubSpot workflows

CRM integration

PLG knowledge

Strategic execution

Data-driven

Tools

HubSpot

Meta Ads

LinkedIn Ads

Job description

Location & Workplace: Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)

Language Requirements: Fluent German (C2) and Professional English (C1)

Compensation: €70,000 – €85,000 gross annual salary + Individual Performance Bonus

Job Title: German-Speaking Founding Marketer (B2B SaaS)

Experience Level: Minimum 3+ years in B2B SaaS marketing

Employment Type: Full-Time

About The Company

We are a profitable, bootstrapped B2B SaaS enterprise based in Kempten, nestled in the scenic Allgäu region. Emerging directly from our roots as a digital agency, we built proprietary software because market options failed to satisfy our operational needs. Currently, around 700 German-speaking agencies depend on our platform daily. Our product development philosophy centers on pragmatism, user-centric design, and lean architecture. We maintain an agile team culture characterized by short communication lines, high individual ownership, and a collaborative environment where your contributions directly shape our continued success.

The Role & Mission

As our very first dedicated marketer, you will operate as a strategic generalist tasked with constructing our customer acquisition engine from the ground up. Working in close alignment with the founding team, product designers, and content managers, you will assume full accountability for our go-to-market strategy, funnel architecture, and brand equity. You are expected to be an operational doer who rigorously tests hypotheses, scales paid channels, implements robust HubSpot automation, and accelerates our growth trajectory while establishing our commercial presence in the DACH market.

Key Responsibilities

• Strategy & Positioning: Establish comprehensive marketing blueprints, allocate channel budgets, define KPIs, and sharpen messaging for varied agency demographics and buyer personas.
• Performance Marketing: Exercise complete ownership over paid channels, centering primarily on Meta Ads to drive campaign creativity, structure, testing, and optimization.
• Funnel & Conversion Optimization: Fine-tune the entire customer journey from initial click to trial onboarding and monetized conversion with precision.
• Marketing Automation (HubSpot): Configure HubSpot as our core marketing infrastructure, managing lead nurturing sequences, scoring models, and comprehensive reporting dashboards.
• Channel Expansion: Identify and scale secondary growth drivers such as LinkedIn campaigns, targeted webinars, and strategic partner programs.
• Cross-Functional Collaboration: Coordinate with Product and Customer Success teams to effectively merchandise case studies, feature updates, and product launches.
• Tracking & Attribution: Maintain pristine attribution models and analytics tracking for accurate ROI evaluation and data-driven decision making.
• Team & Agency Building: Anticipate scaling requirements by defining future hiring needs and evaluating external partner ecosystems.

What We Are Looking For

Must-Have Qualifications

• Experience: At least 3 years specializing in B2B SaaS marketing within fast-paced, high-growth environments.
• Performance Expertise: Proven hands-on execution managing and scaling Meta Ads campaigns.
• Automation Mastery: Extensive technical proficiency in HubSpot workflows, lead scoring, and CRM integration.
• Funnel Acumen: Comprehensive grasp of product-led growth (PLG) and trial-based conversion models.
• Mindset: A strategic yet execution-focused mindset requiring minimal supervision, paired with high ownership, initiative, and strong emotional intelligence.
• Data-Driven: Analytical rigor in tracking, testing hypotheses, and performance scaling.
• Language Skills: Fluent German (C2 level) for nuanced copywriting, paired with professional English (C1 level) for internal operations.

Nice-to-Have Qualifications

• Background within agency operations, marketing services, or recruitment sectors.
• Practical knowledge of LinkedIn advertising, organic social, or community marketing frameworks.
• Experience coordinating external vendors, creative agencies, or growing marketing teams.

What We Offer

• High Creative Freedom: Unprecedented autonomy to build marketing strategies, frameworks, and processes entirely from scratch.
• Direct Impact: Direct daily engagement with founders ensuring immediate visibility of your work and strategic input.
• Attractive Compensation: €70,000 – €85,000 gross annual base salary + Individual performance bonus.
• Paid Leave: 30 days of paid vacation per year.
• Flexible Working Model: Full remote flexibility paired with 3–4 annual team gatherings at our Kempten headquarters in the Allgäu region.
• Maximum Growth Curve: Immense professional scope backed by continuous learning resources, team events, and a fast-paced corporate culture.