German Speaking Founding Marketer - B2B SaaS (Remote)

Ignite; Hamburg; Remote; EUR 70,000 - 85,000; Full time

Benefits offered by this job

High creative freedom

Direct impact with founders

Competitive salary with bonuses

Flexible remote + rare HQ visits

30 vacation days per year

Job summary

Ignite is hiring a German-speaking founding marketer to build and own our B2B SaaS go-to-market engine. You will lead paid acquisition, primarily on Meta, while shaping funnel architecture and brand positioning alongside the founding team.

You will configure HubSpot as the core marketing backbone, scale demand generation across the DACH region, and collaborate with product, design, and sales to drive trial conversions and customer growth.

Qualifications

• 3+ years in B2B SaaS marketing, fast-growth environments.
• Hands-on ownership of paid acquisition, esp. Meta Ads.
• Extensive HubSpot workflows, lead scoring, CRM integrations.
• Strong funnel design, PLG and trial-based conversion knowledge.
• Strategic yet execution-focused, with high ownership and initiative.
• Data-driven with strong measurement and hypothesis testing.

Responsibilities

• Build the customer acquisition engine from scratch in collaboration with founders.
• Own paid channels strategy, budget allocation, and KPI definitions.
• Optimize the funnel from awareness to trial onboarding and monetization.
• Configure HubSpot as the core marketing infrastructure and reporting hub.
• Expand channels: LinkedIn, webinars, and partner programs.
• Coordinate with Product and Customer Success to surface case studies and features.
• Maintain clean attribution and analytics for ROI decisions.
• Plan for team growth and external partner ecosystems.

Skills

B2B SaaS

Meta Ads

HubSpot automation

Funnel optimization

PLG mindset

Data-driven

German fluency

English proficiency

Tools

HubSpot

Job description

• Job Title: German-Speaking Founding Marketer (B2B SaaS)
• Location: Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)
• Experience Requirement: Minimum 3 years
• Compensation: EUR 70,000 – EUR 85,000 + Individual Bonus
• Employment Type: Permanent / Full-time

About The Company

Operating out of the picturesque Allgäu city of Kempten, we are an independent, profitable B2B SaaS organization. Born from our origins as a digital agency, we engineered our own proprietary software because available market tools failed to meet our rigorous standards. Today, approximately 700 German-speaking agencies depend on our platform daily.

Our product development philosophy is rooted in practical utility, user-centric design, and lean architecture. We maintain an agile team culture defined by short communication lines, high personal ownership, and a collaborative environment where your contributions directly shape our continued success.

The Role & Mission

As our very first dedicated marketing professional, you will act as a strategic generalist responsible for building our customer acquisition engine from the ground up. Working closely with the founding team, product designers, and content creators, you will assume total accountability for our go-to-market strategy, funnel architecture, and brand positioning.

We are seeking an operational doer who can rigorously test hypotheses, scale paid channels, configure robust HubSpot automation, and accelerate our expansion across the DACH market.

Key Responsibilities

• Strategy & Positioning: Formulate comprehensive marketing roadmaps, allocate channel budgets, define critical KPIs, and sharpen messaging for diverse agency demographics and buyer personas.
• Performance Marketing: Exercise complete ownership over paid acquisition channels, centering primarily on Meta Ads to drive creative development, campaign structuring, testing, and optimization.
• Funnel & Conversion Optimization: Fine-tune every stage of the customer journey, from initial visitor click through trial onboarding to monetized conversion with precision.
• Marketing Automation (HubSpot): Configure HubSpot as our core marketing infrastructure, managing lead nurturing sequences, scoring models, and comprehensive reporting dashboards.
• Channel Expansion: Identify and scale secondary growth drivers such as LinkedIn campaigns, targeted webinars, and strategic partner programs.
• Cross-Functional Collaboration: Coordinate with Product and Customer Success teams to effectively merchandise case studies, feature updates, and product launches.
• Tracking & Attribution: Maintain pristine attribution models and analytics tracking for accurate ROI evaluation and data-driven decision making.
• Team & Agency Building: Anticipate scaling requirements by defining future hiring needs and evaluating external partner ecosystems.

Candidate Profile & Requirements

Must-Haves

• Experience: At least 3 years specializing in B2B SaaS marketing within fast-paced, high-growth environments.
• Performance Expertise: Proven, hands-on execution in managing and scaling Meta Ads campaigns.
• Automation Mastery: Extensive technical proficiency in HubSpot workflows, lead scoring, and CRM integration.
• Funnel Acumen: Comprehensive grasp of product-led growth (PLG) and trial-based conversion models.
• Mindset: A strategic yet execution-focused mindset requiring minimal supervision, paired with high ownership, initiative, and strong emotional intelligence.
• Data-Driven: Analytical rigor in tracking, testing hypotheses, and performance scaling.
• Language Skills: C2 fluent German for nuanced copywriting, and C1 professional English for internal operations.

Nice-to-Haves

• Background within agency operations, marketing services, or recruitment sectors.
• Practical knowledge of LinkedIn advertising, organic social media, or community marketing frameworks.
• Experience coordinating external vendors, creative agencies, or growing marketing teams.

What We Offer

• High Creative Freedom: Unprecedented autonomy to build marketing strategies, frameworks, and processes entirely from scratch.
• Direct Impact: Direct daily engagement with founders ensuring immediate visibility of your work and strategic input.
• Attractive Compensation: Competitive salary of EUR 70,000 – EUR 85,000 plus individual performance bonuses and 30 vacation days per year.
• Flexible Working Model: Full remote flexibility paired with 3–4 annual team gatherings at our Kempten headquarters in the Allgäu region.
• Maximum Growth Curve: Immense professional scope backed by continuous learning resources, team events, and a fast-paced corporate culture.