German Social Media & Community Manager

Momcozy; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Benefits dieser Stelle

Growth paths within the role

International team environment

Access to creative operational space

Zusammenfassung

A dynamic social media agency in Berlin is seeking a Social Media Manager to lead content planning and execution across Instagram, Facebook, and TikTok for the German market. This role involves managing mom-related communities, analyzing content performance, and optimizing based on user feedback. Ideal candidates will have strong German and English language skills, with 2–5 years of experience in social media operations, preferably in the maternal health sector. The position comes with growth opportunities and an international team environment.

Qualifikationen

• 2–5 years of experience in social media/community operation.
• Familiar with content mechanisms of Instagram/Facebook/TikTok.
• Experience in maternal and child/women's health or related industries is a plus.

Aufgaben

• Plan and execute content for Instagram, Facebook, and TikTok.
• Manage and nurture mom-related communities.
• Report on social media performance and community engagement.

Kenntnisse

Native or near-native German proficiency

Social media operation experience

English proficiency

Data-driven mindset

Ausbildung

Bachelor's degree in Marketing, Communication, or related fields

Jobbeschreibung

German Social Media Platform Content Planning & Execution (IG/Facebook/TikTok)

• Responsible for daily content planning, publishing, and operation of Instagram, Facebook, and TikTok in the German market.
• Develop content themes, columns, and posting rhythms (e.g., parenting knowledge, real mom stories, product usage scenarios, midwife/expert perspectives) aligned with brand positioning and local German culture.
• Coordinate content production (copywriting, images, short videos) to ensure language, context, and expression meet the habits of local German users.
• Track content performance (engagement rate, reach, CTR, etc.) and continuously optimize content direction.
• Collaborate with influencers/KOLs/partners on content synergy (e.g., reposts, UGC, campaign content).

German Regional Community Management

• Manage mom/family-related communities in the German market (e.g., Facebook Groups, private communities).
• Build and maintain a healthy, active, and valuable community atmosphere.
• Daily community content operation: topic design, interaction guidance, user Q&A, and feedback collection.
• Deeply understand the needs of German mom users and form a closed loop with brand, product, customer service, and marketing teams.
• Assist in planning online activities (AMAs, expert sharing, community co-created content, etc.).

Weekly Data Reporting & Summary

• Output weekly German social media & community operation reports, including but not limited to:
• Content performance analysis (top-performing content, reasons for underperforming content)
• Community growth and activity
• User feedback and insights (pain points, keywords, potential opportunities)
• Actionable optimization suggestions based on data, not just reviews.

Requirements

Must-Have

• Bachelor's degree or above, preferably in Marketing, Communication, Media, Social Sciences, or related fields.
• Native or near-native German proficiency (C1+), capable of independent content creation and community communication.
• English proficiency as a working language.
• 2–5 years of experience in social media/community operation, with German market experience preferred.
• Familiar with the content mechanisms and basic data logic of Instagram/Facebook/TikTok.

Nice-to-Have

• Experience in maternal and child/women's health/family/Lifestyle-related industries.
• Experience operating local German brands or in the DACH region.
• Ability to independently complete simple short video scripts or content planning.
• Understanding of or interest in German parenting culture, midwifery system, and mom communities.

Who We're Looking For

• Genuine sensitivity to content and users, not just "posting for the sake of it."
• Ability to maintain creativity within structured requirements.
• Data-driven mindset, able to identify problems from numbers.
• Recognition of long-term brand building rather than just short-term traffic bursts.

What We Offer

• Deep participation in the entire process of the brand's growth → trust-building → local precipitation in the German market.
• Highly authorized content and community operation space.
• International team + clear German market strategy.
• A role with growth paths, not just an "executive tool."