Freelance CRM & Content Manager (m,w,d) Onsite Berlin

Synaptikon GmbH; Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Remote up to 30 days/year

Urban Sports Club membership

Personal education budget

Commuter pass

Zusammenfassung

Synaptikon GmbH in Berlin is seeking a CRM Marketing Specialist to plan, build, and optimize campaigns using Hubspot Marketing Hub. You will craft automated workflows, segment audiences, and deliver engaging content across newsletters, web, in-app, and blog channels.

A proactive, data-driven mindset and excellent English communication are essential. You will join an interdisciplinary Growth Team focused on brain health, cognitive fitness, and digital health products, with opportunities to own

Qualifikationen

• Experience in email marketing automation with Hubspot Marketing Hub.
• Experience developing customer segments, funnels, automated workflows, and triggered communications.
• Excellent written and verbal English; German language skills are desirable.
• Ability to craft precise, engaging content with clear readability.
• A proactive, data-driven mindset with willingness to experiment and improve.

Aufgaben

• Plan, build, and manage CRM campaigns from concept through execution and optimization.
• Develop automated workflows and content sequences that engage users throughout their journey.
• Create relevant content on cognitive fitness and brain health for multiple channels.
• Deliver engaging newsletters, website, in-app, and blog content.
• Develop segmentation strategies and marketing funnels for personalized experiences.
• Automate customer interactions using event- and behavior-triggered communications.
• Continuously optimize campaigns through A/B testing and data-driven analysis.
• Critically evaluate scientific studies and translate findings into compelling content.
• Collaborate in an interdisciplinary Growth Team and contribute improvement ideas.
• Question processes and bring new ideas to the team.

Kenntnisse

Hubspot Marketing Hub

Email automation

Segmentation

Automated workflows

Triggered communications

Content writing

English communication

German language

Data analysis

Tools

Hubspot

Jobbeschreibung

Your mission

Our CRM team plays a vital role in helping people better understand complex topics in health, medicine, and neuropsychology. We turn scientific knowledge into simple, engaging, and accessible communication that inspires as many people as possible to train their mental fitness and take care of their brain health.

You will

• Plan, build, and manage CRM campaigns using the Hubspot Marketing Hub, from concept through execution and optimization.
• Develop automated workflows and logical content sequences that engage users throughout their journey.
• Create relevant, accessible, inspiring content around cognitive fitness, mental fitness, and brain health.
• Deliver engaging communication across newsletters, website, in-app channels, and blog content.
• Develop segmentation strategies and marketing funnels to deliver personalized and relevant experiences.
• Automate customer interactions using event- and behavior-triggered communications to maximize reach and engagement.
• Continuously optimize campaigns through A/B testing, data-driven experimentation, and performance analysis.
• Critically evaluate scientific studies, translate relevant findings into compelling content, and clearly distinguish scientific evidence from marketing hype.
• Work as part of an interdisciplinary Growth Team, contributing ideas that improve both the product and the overall user experience.
• Question existing processes, identify opportunities for improvement, and proactively bring new ideas to the team.
• Contribute to our shared mission of helping millions of people stay mentally fit and healthy.

Your profile

• Relevant experience in email marketing automation with the Hubspot Marketing Hub.
• Experience developing customer segments, funnels, automated workflows, and triggered communications.
• Excellent written and verbal communication skills in English. German is desirable
• A precise, engaging, and empathetic writing style, with a strong focus on readability and impact.
• The ability to critically assess scientific studies, understand their context, and distinguish evidence-based insights from exaggerated claims.
• A proactive mindset: you question the purpose behind tasks, take ownership, and contribute your own ideas.
• A strong personal interest in the brain, cognitive performance, and brain health.
• An interest in or personal experience with digital health, education, or productivity apps.
• The ability to work full-time (40 hours/week) in Berlin.
• A willingness to continuously learn, experiment, and improve communication based on data and user feedback.

Nice to have

• Experience or interest in UX, visual design, or illustration.
• A degree in psychology, neuropsychology, neuroscience, cognitive science, media, communications, journalism, or a related field.

Why us?

• Make a meaningful impact: Help improve people's lives by working in an area that truly matters—their mental fitness and brain health.
• Competitive compensation: Attractive salary and bonus package.
• Grow quickly: A steep learning curve with plenty of opportunities to take ownership and work independently.
• Learn from others: Join a supportive environment where colleagues actively share knowledge and learn from one another.
• Have a direct impact: Become an integral part of an experienced, motivated, and interdisciplinary Growth Team.
• Get expert coaching: Benefit from guidance and coaching from experienced colleagues.
• Invest in yourself: Receive a personal education budget for your professional development.
• Commuter benefits: Jobticket / commuter pass.
• Stay active: Urban Sports Club membership.
• Flexible working: Hybrid work model, with the option to work fully remotely for up to 30 days per year .