Interim CRM & Content Manager

NeuroNation - Mind & Brain Health Technology; Berlin; Hybrid; EUR 60.000 - 90.000; Teilzeit

Benefits dieser Stelle

Hybrid work model

Personal education budget

Urban Sports Club membership

Jobticket / commuter pass

Zusammenfassung

NeuroNation is seeking a Freelance CRM & Content Manager to plan, execute, and optimize CRM campaigns across newsletters, website, in-app channels, and blog. You’ll combine strategic CRM thinking with science-based content to reach millions and deliver the right message at the right moment.

You will build automated workflows, develop segmentation strategies, and deliver engaging content about cognitive fitness and brain health.

Qualifikationen

• Experience with email marketing automation using HubSpot Marketing Hub
• Experience developing customer segments, funnels, automated workflows, and triggered communications
• Excellent written and verbal English; German desirable
• Clear, empathetic writing focusing on readability and impact
• Ability to evaluate scientific studies and translate findings into content
• Proactive mindset with ownership and idea generation
• Interest in brain health, cognitive performance, and digital health apps

Aufgaben

• Plan, build, and manage CRM campaigns in HubSpot, from concept to execution
• Develop automated workflows and content sequences across user journeys
• Create content around cognitive fitness and brain health
• Deliver communications across newsletters, website, in-app channels, and blog
• Develop segmentation strategies and marketing funnels for personalized experiences
• Automate customer interactions with trigger-based messages
• Optimize campaigns via A/B testing and data-driven analysis
• Translate scientific studies into clear content and distinguish evidence from hype
• Collaborate with Growth Team to improve product and user experience
• Proactively propose process improvements and new ideas

Kenntnisse

HubSpot Marketing Hub

Email marketing automation

Customer segmentation

Funnel development

Content writing

Data-driven optimization

English writing

Ausbildung

Degree in psychology, neuropsychology, neuroscience, cognitive science, media, communications, journalism, or related field

Tools

HubSpot

Jobbeschreibung

Your mission

Our CRM team plays a vital role in helping people better understand complex topics in health, medicine, and neuropsychology. We turn scientific knowledge into simple, engaging, and accessible communication that inspires as many people as possible to train their mental fitness and take care of their brain health.

As a Freelance CRM & Content Manager, you will plan, execute, and continuously optimize CRM campaigns that reach millions of people across newsletters, the website, in-app channels, and our blog. You will combine strategic CRM thinking, creative content development, and a strong understanding of science to deliver the right message to the right person at the right moment.

You will

• Plan, build, and manage CRM campaigns using the Hubspot Marketing Hub, from concept through execution and optimization.
• Develop automated workflows and logical content sequences that engage users throughout their journey.
• Create relevant, accessible, inspiring content around cognitive fitness, mental fitness, and brain health.
• Deliver engaging communication across newsletters, website, in-app channels, and blog content.
• Develop segmentation strategies and marketing funnels to deliver personalized and relevant experiences.
• Automate customer interactions using event- and behavior-triggered communications to maximize reach and engagement.
• Continuously optimize campaigns through A/B testing, data-driven experimentation, and performance analysis.
• Critically evaluate scientific studies, translate relevant findings into compelling content, and clearly distinguish scientific evidence from marketing hype.
• Work as part of an interdisciplinary Growth Team, contributing ideas that improve both the product and the overall user experience.
• Question existing processes, identify opportunities for improvement, and proactively bring new ideas to the team.
• Contribute to our shared mission of helping millions of people stay mentally fit and healthy.

Your profile

• Relevant experience in email marketing automation with the Hubspot Marketing Hub.
• Experience developing customer segments, funnels, automated workflows, and triggered communications.
• Excellent written and verbal communication skills in English. German is desirable
• A precise, engaging, and empathetic writing style, with a strong focus on readability and impact.
• The ability to critically assess scientific studies, understand their context, and distinguish evidence-based insights from exaggerated claims.
• A proactive mindset: you question the purpose behind tasks, take ownership, and contribute your own ideas.
• A strong personal interest in the brain, cognitive performance, and brain health.
• An interest in or personal experience with digital health, education, or productivity apps.
• The ability to work full-time (40 hours/week) in Berlin.
• A willingness to continuously learn, experiment, and improve communication based on data and user feedback.

Nice to have

• Experience or interest in UX, visual design, or illustration.
• A degree in psychology, neuropsychology, neuroscience, cognitive science, media, communications, journalism, or a related field.

Why us?

• Make a meaningful impact: Help improve people's lives by working in an area that truly matters—their mental fitness and brain health.
• Competitive compensation: Attractive salary and bonus package.
• Grow quickly: A steep learning curve with plenty of opportunities to take ownership and work independently.
• Learn from others: Join a supportive environment where colleagues actively share knowledge and learn from one another.
• Have a direct impact: Become an integral part of an experienced, motivated, and interdisciplinary Growth Team.
• Get expert coaching: Benefit from guidance and coaching from experienced colleagues.
• Invest in yourself: Receive a personal education budget for your professional development.
• Commuter benefits: Jobticket / commuter pass.
• Stay active: Urban Sports Club membership.
• Flexible working: Hybrid work model, with the option to work fully remotely for up to 30 days per year.

About Us

For 15 years, we have been developing digital training programs that are proven to enhance cognitive performance and are easily accessible to people worldwide. Today, our health app NeuroNation is available in 13 different languages and is used by over 30 million people. Our cognitive therapy program, NeuroNation MED, has been permanently approved as a digital health application by the Federal Institute for Drugs and Medical Devices and supports approximately one-quarter of all patients with mild cognitive impairment (ICD-10 F06.7) in Germany.

Our long-term goal is to establish the first virtual clinic for cognitive and mental health.

Why You Should Join NeuroNation

We build science-backed brain-training and digital cognitive therapy that reaches millions of people. Your work here will shape how people care for their minds every day.

Impactful Work: Working with us means contributing to a product that profoundly impacts cognitive health. Our brain training programs, backed by cutting-edge neuroscience and cognitive psychology, are designed to enhance cognitive functions, improve working memory, and elevate our users' quality of life.

Inspiring Environment: At NeuroNation, you'll join a vibrant team of passionate and innovative professionals. We believe that collaboration and creativity thrive in a fun and inclusive environment. From team-building activities to spontaneous brainstorming sessions, we make sure that work is both productive and enjoyable.

Flexible hours: Our flexible working hours and remote work policy let you tailor your work schedule to fit your lifestyle, ensuring you can perform at your best.