Field Sales Rep - FMCG - €48k base + Commission

Carter Murray; Sachsen; On-site; EUR 40,000 - 56,000; Full time

Job summary

Carter Murray is seeking an energetic field sales professional for an international consumer products business expanding in Germany. You will visit retail outlets in your assigned territory, win new customers and grow product distribution and visibility.

This hands-on role requires prospecting, building relationships, and turning opportunities into orders, with frequent travel and face-to-face negotiations. You will report to the Regional Manager and work mainly in the field.

Qualifications

• Previous field sales experience in retail or consumer goods.
• Ability to prospect and win new customers face-to-face.
• Strong relationship-building and negotiation skills.

Responsibilities

• Plan and complete daily store visits across your territory.
• Prospect for new customers through in-person visits to kiosks, convenience stores, petrol station retailers, and other outlets.
• Present the product portfolio to store owners, purchasing managers and decision-makers.
• Win new retail partners and develop repeat business.
• Increase product availability, shelf presence and in-store visibility.
• Negotiate product placement, display space and promotions with retailers.
• Support product launches and local promotions.
• Monitor competitor pricing and share market insights with the sales team.
• Maintain accurate visit records and report to the Regional Manager.

Skills

Field sales

Prospecting

Relationship building

Time management

Job description

My client, an international consumer products business is expanding its retail presence across Germany and is looking for a proactive, commercially minded field sales professional. You will take ownership of an assigned territory, visit retail outlets in person, win new customers and grow product distribution and visibility.

This is a hands-on, customer-facing role for someone who enjoys prospecting, building relationships and converting opportunities into orders.

What you will do

• Plan and complete daily store visits across your assigned territory.
• Prospect for new customers through face-to-face visits to kiosks, convenience stores, petrol station retailers and other FMCG outlets.
• Present the product portfolio to store owners, purchasing managers and other decision-makers.
• Win new retail partners, secure initial orders and develop repeat business.
• Increase product availability, shelf presence and in-store visibility.
• Negotiate product placement, display space and promotional activity with retailers.
• Support product launches, local promotions and regional sales activities.
• Monitor competitor pricing, promotions and distribution, and share market insight with the wider sales team.
• Maintain accurate visit records, sales activity and customer information, while reporting regularly to the Regional Manager.

What we are looking for

• Previous experience in field sales, door-to-door sales, retail sales or proactive customer acquisition.
• A track record of approaching new customers, presenting products face-to-face and securing orders.
• Fluent German at C1 level, with the confidence to conduct commercial discussions and negotiations.
• A valid Category B driving licence and willingness to travel frequently within your territory.
• A proactive, self-motivated and results-focused approach, with strong planning and time-management skills.
• Experience in FMCG, consumer goods, tobacco, vaping, consumer electronics or related retail channels is advantageous but not essential.

Who will succeed in this role?

You will be comfortable spending most of your working time in the field, walking into stores, starting conversations and consistently following up. You will combine resilience and energy with strong relationship-building skills, and you will be motivated by clear sales goals and visible territory growth.