Field Sales Rep - FMCG - €45k base + Commission

Carter Murray; Deutschland; On-site; EUR 42,000 - 72,000; Full time

Job summary

The client is seeking a proactive field sales professional to own an assigned territory in Germany, visiting retail outlets in person, winning new customers and growing product distribution.

This hands-on role focuses on prospecting, building relationships, and converting opportunities into orders, with frequent travel within the territory and regular reporting to the Regional Manager.

Qualifications

• Experience in field, door-to-door or proactive retail acquisition is required.
• Fluent German at C1 level for commercial discussions and negotiations.
• Valid Category B driving licence and willingness to travel within territory.

Responsibilities

• Plan and complete daily store visits across assigned territory.
• Prospect for new customers through face-to-face visits to FMCG outlets.
• Present product portfolio to store owners and decision-makers.
• Win new retail partners, secure initial orders and develop repeat business.
• Increase product availability, shelf presence and in-store visibility.
• Negotiate product placement and promotions with retailers.
• Support product launches and regional sales activities.
• Monitor competitor pricing and share market insights with the team.
• Maintain accurate visit records and report to Regional Manager.

Skills

Field sales

Prospecting

Relationship building

Negotiation

Time management

German C1

Category B driving licence

Job description

My client, an international consumer products business is expanding its retail presence across Germany and is looking for a proactive, commercially minded field sales professional. You will take ownership of an assigned territory, visit retail outlets in person, win new customers and grow product distribution and visibility.

This is a hands-on, customer-facing role for someone who enjoys prospecting, building relationships and converting opportunities into orders.

What you will do

• Plan and complete daily store visits across your assigned territory.
• Prospect for new customers through face-to-face visits to kiosks, convenience stores, petrol station retailers and other FMCG outlets.
• Present the product portfolio to store owners, purchasing managers and other decision-makers.
• Win new retail partners, secure initial orders and develop repeat business.
• Increase product availability, shelf presence and in-store visibility.
• Negotiate product placement, display space and promotional activity with retailers.
• Support product launches, local promotions and regional sales activities.
• Monitor competitor pricing, promotions and distribution, and share market insight with the wider sales team.
• Maintain accurate visit records, sales activity and customer information, while reporting regularly to the Regional Manager.

What we are looking for

• Previous experience in field sales, door-to-door sales, retail sales or proactive customer acquisition.
• A track record of approaching new customers, presenting products face-to-face and securing orders.
• Fluent German at C1 level, with the confidence to conduct commercial discussions and negotiations.
• A valid Category B driving licence and willingness to travel frequently within your territory.
• A proactive, self-motivated and results-focused approach, with strong planning and time-management skills.
• Experience in FMCG, consumer goods, tobacco, vaping, consumer electronics or related retail channels is advantageous but not essential.

Who will succeed in this role?

You will be comfortable spending most of your working time in the field, walking into stores, starting conversations and consistently following up. You will combine resilience and energy with strong relationship-building skills, and you will be motivated by clear sales goals and visible territory growth.