Head of Marketing, APAC Mobility

WEXWEXUS; Deutschland; Hybrid; EUR 130.000 - 167.000; Vollzeit

Zusammenfassung

WEXWEXUS is seeking an accomplished strategic marketing leader to own the APAC Mobility marketing agenda across Australia and the broader Asia Pacific region. You will partner with Commercial, Product and Global Marketing to position Marketing as a growth engine, accelerating customer acquisition, retention and product adoption at scale.

The role demands shaping a data-driven, customer-centric operating model, embedding AI-enabled capabilities, and leading a high-performing team within a

Qualifikationen

• Significant experience leading B2B marketing in technology or financial services with a track record of growth.
• Broad leadership across Growth, Product Marketing, Brand, Lifecycle Marketing, Content and Communications.
• Experience building integrated go-to-market strategies and lifecycle programmes.

Aufgaben

• Strategy & Commercial Growth: own APAC Mobility marketing strategy aligned to revenue growth and market expansion.
• Customer Lifecycle Marketing: lead acquisition, onboarding, retention, product adoption and cross-sell.
• Go-to-Market & Product Partnership: collaborate with Product, Commercial and CS for launches and adoption.
• Customer & Market Insight: translate market and customer insight into business decisions.
• Brand & Narrative: own APAC narrative across brand, content, and partnerships.
• Marketing Maturity & Operations: improve processes, measurement, martech, and rhythms.
• AI-Enabled Ways of Working: evolve the operating model with ethical AI use.
• Team Leadership: coach and grow a high-performing regional team.
• Stakeholder Management: align with global matrix orgs (APAC, EMEA, US).
• Performance & Measurement: drive data-first culture and commercial impact.

Kenntnisse

B2B Marketing

Growth Marketing

Product Marketing

Brand

Lifecycle Marketing

Go-to-market

Strategic Planning

Team Leadership

Stakeholder Management

Marketing Transformation

MarTech

CRM

Analytics

AI Tools

Executive Communication

Customer Focus

Tools

CRM

Analytics Tools

Jobbeschreibung

Shape the strategy. Drive the growth. Own the narrative across APAC.

The Opportunity

We're looking for a strategic marketing leader to own the marketing agenda for our Mobility business across Australia and Asia Pacific. This is a senior leadership role with a seat at the APAC Mobility Leadership Table — a chance to shape how a lean, high-performing marketing function drives real commercial growth across a complex, high-growth region.

You’ll partner closely with Commercial, Product and Global Marketing leaders to position Marketing as a genuine growth engine — accelerating customer acquisition, strengthening retention, improving product adoption and building long-term brand value across APAC.

You’ll operate within an international marketing model, drawing on specialist shared services, AI-enabled capabilities and centralised resources to work with speed and scale. And you’ll play a key role in lifting marketing maturity across the region — embedding customer-led, data-driven decision-making and practical AI adoption so your team can spend more time on strategy, commercial impact and innovation.

What You’ll Do

Strategy & Commercial Growth Own and evolve the end-to-end marketing strategy for APAC Mobility, ensuring every dollar of marketing investment ties back to commercial priorities — revenue growth, retention and market expansion.

Customer Lifecycle Marketing Lead integrated marketing across the full customer lifecycle — acquisition, onboarding, retention, product utilisation, cross-sell and advocacy — to lift customer lifetime value and marketing efficiency.

Go-to-Market & Product Partnership Partner with Product, Commercial and Customer Success to build go-to-market strategies, value propositions and market positioning that land product launches and accelerate adoption.

Customer & Market Insight Champion the voice of the customer, using market, customer and competitive insight to shape business decisions and uncover new commercial opportunities.

Brand & Narrative Own WEX's strategic narrative across APAC — brand, thought leadership, content, PR and partnerships — building credibility and visibility across both traditional and AI-powered discovery channels.

Marketing Maturity & Operations Lift the maturity of the marketing function: sharper processes, measurement frameworks, martech and operating rhythms, with a culture of continuous improvement.

AI-Enabled Ways of Working Lead the evolution of the APAC marketing operating model, orchestrating shared capabilities and AI-enabled ways of working with sound ethical judgement.

Team Leadership Lead, coach and grow a high-performing marketing team, building capability for the region's future growth.

Stakeholder Management Build trusted relationships across a global matrix organisation — APAC, EMEA and the US — to align priorities and deliver on shared strategic goals.

Performance & Measurement Drive a data-first culture, continuously measuring and communicating the commercial impact of marketing.

What You’ll Bring

• Significant experience leading B2B marketing in technology, fintech, payments, mobility or financial services, with a track record of measurable commercial growth.

• Broad marketing leadership across Growth, Product Marketing, Brand, Lifecycle Marketing, Content and Communications.

• A track record of building integrated go-to-market strategies, segmentation, value propositions and lifecycle programmes that move the needle on acquisition, retention and CLV.

• Strong commercial acumen — you turn customer and market insight into strategic initiatives that shift business outcomes.

• Experience building and coaching high-performing marketing teams.

• A proven ability to influence senior stakeholders and navigate complex, matrixed global organisations.

• Experience leading marketing transformation and embedding customer-centric ways of working.

• Confidence with modern martech, CRM and analytics platforms, plus hands‑on fluency with AI tools (ChatGPT, Gemini, Perplexity, Claude) — used with the judgement and rigour to critically evaluate AI-generated outputs.

• Excellent communication and executive presence — you can simplify complexity and land it with senior audiences.

• A customer-first mindset and a collaborative, growth-oriented leadership style.