Marketing Manager, B2B

Jobtailor; Berlin; Vor Ort; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

Jobtailor in Berlin is seeking a talented B2B Marketing Specialist to drive LinkedIn content, events support, and cross-functional collaboration with Growth. You will plan editorial content, create assets, and coordinate webinars and live events.

You will optimize campaigns, analyze performance, and maintain templates for the DACH market, working closely with sales and product teams. Fluency in German (C2) and strong organizational skills are essential.

Qualifikationen

• Several years of professional marketing experience in the DACH market; demonstrable experience with B2B events.
• Proficiency in social media marketing with a focus on LinkedIn (editorial planning, content formats)
• Excellent German (C2) spoken and written for social posts, event communications, landing pages and mailings; good English (C1) for tools and occasional exchanges
• Experience producing briefings and assets for design teams and collaborating with Growth/Performance teams

Aufgaben

• Planning, ideation and creation of organic LinkedIn content for B2B audiences; preparing briefings for paid formats with Growth team
• Conceptualizing and executing content for B2B events (storyline, presentations, invites, follow-up communications)
• Content preparation and moderation support for webinars and thought-leadership formats (agendas, scripts, mailings)
• Concept and content development for B2B events
• Creation and coordination of marketing assets for motion and graphic design, supporting production to deployment
• Support for launch communications and sales enablement; coordination of PR contributions
• Performance analysis and reporting (LinkedIn metrics, event KPIs, leads) and maintenance of templates and guidelines

Kenntnisse

LinkedIn Marketing

Content Strategy

B2B Marketing

Event Marketing

Social Media Planning

Tools

HubSpot

Salesforce

Mailchimp

Webinar Software

MS Office

Jobbeschreibung

• Planning, topic ideation and creation of organic LinkedIn content for B2B audiences; preparing briefings for paid formats in coordination with our Growth team
• Conceptualizing, operationally executing and providing content support for B2B events (storyline, presentations, invitation & follow‑up communications, stakeholder coordination)
• Content preparation and moderation support for webinars and thought‑leadership formats (agendas, scripts, mailings, follow‑up)
• Concept and content development for B2B events
• Creation and coordination of marketing assets (scripts, briefings, etc.) for motion and graphic design and support of production through to deployment
• Support for launch communications and sales enablement (e.g., adapting product messages) as well as coordinating PR contributions
• Performance analysis and reporting (LinkedIn metrics, event KPIs, leads), maintenance of templates/guidelines, trend research and process optimization.

Requirements

• Several years of professional marketing experience in the DACH market, ideally in the education, tech or SaaS sector; demonstrable experience with B2B events
• Proficiency in social media marketing with a focus on LinkedIn (editorial planning, content formats)
• Excellent German (C2) spoken and written for social posts, event communications, landing pages and mailings; good English (C1) for tools and occasional exchanges
• Experience producing briefings and assets for design teams and collaborating with Growth/Performance teams
• Confident user of Google Workspace/MS Office; experience with CRM/newsletter tools (e.g., HubSpot, Salesforce, Mailchimp) and social publishing tools is a plus; basic knowledge of webinar software
• Structured, hands‑on work style with very strong organizational and communication skills; team‑oriented and resilient during peak periods
• Willingness to travel within the DACH region and flexibility for evening/weekend duties; openness to AI‑assisted tools and interest in PR/communications as well as product marketing.

Core Competencies

Demonstrates expertise in B2B content creation and marketing strategies, particularly for LinkedIn and event management. Proficient in performance analysis and reporting, with strong organizational and communication skills to support marketing initiatives in the DACH market.

Highest-signal resume keywords

• B2B Content Creation
• LinkedIn Marketing
• Event Management
• German Language Proficiency (C2)
• Google Workspace

ATS Optimization Keywords

Hard Skills

• Social Media Marketing
• Content Development
• Performance Analysis
• Briefing Production
• Event Coordination

Soft Skills

• Organizational Skills
• Communication Skills
• Team Orientation
• Resilience

Industry Keywords

• DACH Market
• B2B Events
• Tech Sector
• SaaS Sector
• Education Sector

Tools & Technologies

• HubSpot
• Salesforce
• Mailchimp
• Webinar Software
• MS Office