Field Marketing Manager

Nokia; Düsseldorf; Hybrid; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Flexible/hybrid work

Maternity/Paternity leave

Life insurance

Well-being programs

NERGs

Career development

Coaches & mentors

Learning environment

Zusammenfassung

Nokia is a global leader in connectivity, driving AI-driven marketing initiatives for major telecommunications accounts and regional markets. The role focuses on account-based programs, customer engagement, and revenue growth across prioritized geographies.

You will collaborate with sales, content teams, and partners to deliver regional execution, synthesize customer insights, and develop localized content for global campaigns.

Qualifikationen

• 10+ years in B2B marketing.
• Experience working closely with sales leaders, translating sales objectives into marketing activation.
• Proven track record of designing and executing programs to drive pipeline generation and acceleration.
• Technology acumen, with the ability to understand and articulate the value proposition of complex network solutions.
• Strong cross-functional collaboration skills.
• A curiosity and desire to use AI in daily marketing activities.
• Strong written and verbal communication skills, including the ability to host meetings and customize global narrative and content for regional relevance.
• Professional fluency in both English and German

Aufgaben

• Optimize and execute ABM marketing strategies for key accounts, delivering personalized experiences that accelerate revenue growth.
• Develop customer advocacy assets with customers and content teams.
• Partner with regional sales leadership to align priorities and plans; provide customer insights.
• Facilitate co-marketing opportunities with customers and decision-makers to broaden reach.
• Lead regional activation programs and Tier 2/Tier 1 events in collaboration with Physical Channels.
• Plan and execute the Global Sales Kick-off and regional variations to maximize engagement.
• Coordinate with regional comms to tailor content for local relevance.
• Support Executive Review Meetings with agenda input and content customization.
• Work with Partner Marketing to enable localized demand generation and collateral.
• Qualify new opportunities with sales criteria and route leads accordingly.

Kenntnisse

B2B marketing

Sales alignment

Pipeline acceleration

Tech acumen

Cross-functional

AI in marketing

English

German

English fluency

Jobbeschreibung

Job Description

The Field Marketing Manager serves as Global Marketing and Communications’ primary point of contact for customers such as Deutsche Telekom and Global Sales and Customer Operations. This role leads account-based marketing initiatives for key telecommunications accounts, executes marketing programs for high-growth AI & Cloud and Mission-Critical Enterprise segments, supports strategic marketing initiatives through local execution, and drives pipeline generation, customer engagement, and revenue growth across prioritized geographies.

How You Will Contribute And What You Will Learn

• Optimize and execute top account marketing strategies through sophisticated account-based marketing (ABM) frameworks, delivering personalized in-person and digital customer experiences that drive measurable engagement and accelerate revenue growth. These include Amplify events, microsites, newsletters, CXO roundtables and joint thought leadership initiatives.
• Together with customers and the content team, develop customer advocacy assets as proof points of technology leadership narrative.
• Foster strong partnerships with regional and segment sales leadership, ensuring alignment on priorities, goals, and joint execution plans. Provide research-based customer insights.
• Engage directly with customers including marketing and comms teams to facilitate co-marketing opportunities, and with purchasing decision makers to extend reach of sales teams.
• Execute strategic marketing programs with a focus on regional activation. This includes leadership of Tier 2 events, as well as partnering with Physical Channels on Tier 1 events.
• Plan, coordinate, and deliver the annual Global Sales Kick-off and its variations (regional, in person, virtual), ensuring alignment with business priorities and maximizing engagement and impact.
• Partner closely with regional comms to provide customer perspectives and participation, regional spokespeople, and localized angles to global comms themes to ensure regional relevance.
• Provide support for Executive Review Meetings with top customers including agenda input, content customization and sales liaison.
• Work with technical teams to create region-specific content, for example research report on mobile broadband adoption.
• Engage with Partner Marketing to provide localized support and collaborate on demand generation activities, summits, and localized co-marketing collateral.
• Play a primary role in qualifying new opportunities based on criteria agreed with sales, and routing leads to relevant internal or channel partner owner. Work with Operations to track pipeline impact.

Key interfaces

• Customers
• Sales Leaders
• AI & Cloud sales team
• Marketing Strategy
• Physical Channels
• Program Management
• Media Relations, especially Regional Comms
• Corporate Communications
• Brand / Content
• Partner Marketing
• Technical Marketing
• Product / Portfolio Marketing
• Digital Channels

Key Skills And Experience

• 10+ years in B2B marketing
• Experience working closely with sales leaders, translating sales objectives into marketing activation
• Proven track record of designing and executing programs to drive pipeline generation and acceleration
• Technology acumen, with the ability to understand and articulate the value proposition of complex network solutions
• Strong cross-functional collaboration skills
• A curiosity and desire to use AI in daily marketing activities
• Strong written and verbal communication skills, including the ability to host meetings and customize global narrative and content for regional relevance.
• Professional fluency in both English and German

About Us

Advancing connectivity to secure a brighter world.

Nokia is a global leader in connectivity for the AI era. With expertise across fixed, mobile and transport networks, powered by the innovation of Nokia Bell Labs, we’re advancing connectivity to secure a brighter world.

Learn more about life at Nokia .

Our recruitment process

We act inclusively and respect the uniqueness of people. Our employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law. We are committed to a culture of inclusion built upon our core value of respect.

If you’re interested in this role but don’t meet every listed requirement, we still encourage you to apply. Unique backgrounds, perspectives, and experiences enrich our teams, and you may be just the right candidate for this or another opportunity.

The length of the recruitment process may vary depending on the specific role's requirements. We strive to ensure a smooth and inclusive experience for all candidates. Discover more about the recruitment process at Nokia .

About The Team

Some of our benefits:

• Flexible and hybrid working schemes
• A minimum of 90 days of Maternity and Paternity Leave, with the option to return to work within a year following the birth or adoption of a child (based on eligibility)
• Life insurance to all employees to provide peace of mind and financial security
• Well-being programs to support your mental and physical health
• Opportunities to join and receive support from Nokia Employee Resource Groups (NERGs)
• Employee Growth Solutions to support your personalized career & skills development
• Diverse pool of Coaches & Mentors to whom you have easy access
• A learning environment which promotes personal growth and professional development - for your role and beyond