Marketing Manager (m/w/d) (Leiter/in - Marketing)

Remotely; München; Hybrid; EUR 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

Hybrid working model

27 days vacation

JobAuto car leasing

Mental health support

Annual company get-together

Zusammenfassung

Remotely in Munich is seeking a Marketing Manager to lead DACH and BENELUX campaigns, aligning global strategy with local objectives. You will drive multi-channel campaigns, localise content, and manage budgets to optimise ROMI and lead generation.

The role requires proficiency in German and English, knowledge of the DACH/BENELUX markets, and strong analytical skills. Hybrid working in Munich with cross-functional collaboration across Europe.

Qualifikationen

• Strong understanding of marketing principles, strategy, content creation, and demand generation.
• Knowledge of the DACH and BENELUX markets, including customer behaviour and media landscapes.
• Familiarity with marketing automation tools, CRM platforms (HubSpot), CMS (Webflow), email tools and analytics software.
• Proven ability to manage multiple complex campaigns, balancing strategy with delivery.
• Strong communication and interpersonal skills; German and English fluency essential; Dutch desirable.
• Autonomous and capable of taking initiative while working as part of a team.
• Creative problem-solving and the ability to influence stakeholders.

Aufgaben

• Adapt and deliver the DACH and BENELUX marketing strategy; align with global strategy and local objectives.
• Contribute to the global marketing strategy from a DACH/BENELUX perspective.
• Plan, execute and manage multi-channel marketing campaigns to drive awareness and lead generation.
• Localise marketing content for DACH and BENELUX audiences while maintaining brand consistency.
• Oversee marketing budgets and KPIs: MQLs, conversion rate, ROMI.
• Track, analyse, and report campaign performance to optimise future activities.

Kenntnisse

Marketing strategy

Content creation

Demand generation

Campaign management

Multi-channel campaigns

Tools

HubSpot

Webflow

Jobbeschreibung

About us

We're a 65-person EdTech scale-up operating across Europe, on a mission to help educators bring learning and belonging for every child. Our AV1 robot is deployed across 19 countries with 5,000 units, supporting schools to improve attendance, belonging, and continuity of learning for children who cannot be physically present. Consistently described as life-changing, it bridges the gap between the student and their peers, restoring both educational continuity and the essential sense of social belonging.

The Opportunity -- Marketing Manager

As a Marketing Manager, you'll play a key role in bringing our mission to life through the marketing campaigns: helping educators bring learning and belonging to every child. You will be the decision maker for our DACH and BENELUX campaigns. You will be responsible for:

• Adapting and executing the global marketing strategy for audiences in DACH and BENELUX.
• Driving marketing qualified leads from school authorities and schools.
• Raising awareness of school non-attendance as a growing challenge, positioning the AV1 robot as a trusted tool for early intervention and school non-attendance, and engaging decision-makers with compelling, evidence-based content.

From crafting case studies and coordinating national campaigns to enabling local outreach and events, you will align marketing activity with Sales goals and ensure every campaign is purposeful, measurable, and relevant to the needs of our customers.

What You'll Do -- Scope & Responsibilities

Marketing strategy & execution

• Adapt and deliver the DACH and BENELUX marketing strategy that aligns with the global marketing strategy, local business objectives and the overall company strategy.
• Contribute to the global marketing strategy from a DACH and BENELUX perspective.

Campaign management

• Plan, execute, and manage multi-channel marketing campaigns (including email marketing, content, webinars, events/conferences and other tactics) to drive problem & brand awareness and lead generation in the DACH and BENELUX markets.

Content localisation

• Ensure that all marketing content and campaigns are localised for the DACH and BENELUX audience while maintaining brand consistency.

Marketing Effectiveness

• Oversee the marketing budgets for your regions, ensuring all initiatives drive forward marketing's key performance indicators: Marketing Qualified Leads (MQLs), Conversion Rate (from MQL to Customer) and Return on Marketing Investment (ROMI).

Performance analysis

• Track, analyse, and report on the success of marketing campaigns, using insights to optimise future activities.

What You Bring -- Experience & Capabilities

• Strong understanding of marketing principles, strategy, content creation, and demand generation. Ideally from B2B tech or high-value education products.
• Knowledge of the DACH and BENELUX markets -- especially Germany and The Netherlands -- including customer behaviour, media landscapes, and regional cultural nuances.
• Familiarity with marketing automation tools, CRM platforms (e.g. HubSpot), Content Management Systems (e.g. Webflow), email marketing tools and analytics software.
• Proven ability to manage multiple complex campaigns simultaneously, balancing high-level strategy with tactical delivery.
• Strong communication and interpersonal skills (German and English business fluency essential, Dutch desirable).
• Expert at analyzing performance metrics to derive actionable insights and drive measurable business impact.
• Autonomous and capable of taking initiative, while also being an effective team player.
• Problem‑solving skills with a creative approach to overcoming challenges.
• A mature professional presence and the ability to influence stakeholders at all levels.

Why You'll Love it Here

• Purposeful campaigns: Your work keeps thousands of children connected, learning, and included every single day. You can see the impact you have with every child's story.
• Autonomous ownership and trust: As the main Marketing person for the DACH and BENELUX, you will be given freedom to plan and execute whatever you see fit, as long as it aligns with our global strategy and pushes the needle further.
• Grow your craft: Elevate your skills in a lean environment, with freedom to propose what you assess to be best practices and build on your strengths.
• No bureaucracy: We are all pulling in the same direction - there's no space for bureaucracy or politics. Whatever supports our mission, is what we focus on.
• Generous paid annual leave: You get 27 days vacation public holidays.
• Mobile phone and Internet subscription
• JobAuto car leasing
• Access to digital mental health support service including free therapy sessions
• Annual company get-together: Once a year we all meet up for a few days of connection, socialising, and some truly memorable shared experiences.

Additional details

Location

This position is based in Munich with a hybrid working model. You will report to our Global Marketing Director (based in London) and work closely with cross-functional teams in Munich, Oslo, London and remote.