Marketing & Communications Manager (f/m/d) Siemens Advanta

Arbeitsagentur; München; Hybrid; EUR 90.000 - 150.000; Vollzeit

Benefits dieser Stelle

Mobile working 2–3 days per week

Flexible training opportunities

Zusammenfassung

Siemens Advanta seeks a senior marketing and communications leader to shape integrated strategies across internal and external channels, partnering with business leaders and subject matter experts to translate priorities into impactful campaigns.

You will lead cross‑functional initiatives, ensure brand consistency, manage budgets and KPIs, and drive content creation—from ads to thought leadership—across digital and traditional channels in a global, fast-paced environment.

Qualifikationen

• A bachelor’s degree in Marketing, Communications, Business Administration, or a related field; a master’s degree is highly desirable.
• At least five years of progressive experience in market communications, marketing, or corporate communications, including leadership responsibilities.
• Strong expertise in brand management, design guidelines, and content/campaign development across digital, social, internal, and external channels.

Aufgaben

• Develop integrated marketing and communications strategies across internal and external channels.
• Partner with business leaders and SMEs by gathering requirements and aligning priorities.
• Lead cross-functional marcom initiatives from planning to delivery with ownership of timelines and budget.
• Ensure consistent brand application across market-facing materials and coordinate with regional teams.
• Develop and promote content including ads, videos, presentations, social media, case studies, and thought leadership.

Kenntnisse

Strategic marketing

Cross-functional leadership

Stakeholder management

Brand management

Budget management

Data analysis

Ausbildung

Bachelor’s degree in Marketing/Communications/Business Administration

Master’s degree (desirable)

Jobbeschreibung

Shape how Siemens Advanta brings its business priorities, customer value, and innovation story to life. In this role, you will lead integrated marketing and communications activities across internal and external channels while partnering closely with business leaders and subject matter experts.

What we offer you

• An attractive remuneration package
• 2 to 3 days of mobile working per week as a global standard
• Flexible training opportunities for both your professional and personal development that you can tailor to your interests
• A work environment where you can contribute with your whole personality and truly feel like part of Siemens

Since each of over 300,000 team members feels that other benefits are particularly important, and we cannot list our entire benefit portfolio here, you can find more information here. The individual benefits are subject to regulatory, contractual, or corporate conditions.

You’ll make an impact by

• Developing integrated marketing and communications strategies, plans, narratives, and activities that translate business priorities into impactful approaches across internal and external channels.
• Acting as a strategic marketing and communications partner to business leaders and subject matter experts by proactively gathering requirements, providing recommendations, aligning priorities and stakeholders, and supporting decision-making.
• Leading complex, cross-functional marketing and communications initiatives from planning through delivery and execution follow-up, with clear ownership of timelines, stakeholder alignment, resource allocation, the Marcom budget, KPIs, measurable returns, and continuous performance optimization.
• Safeguarding the consistent application of Siemens brand, design, campaign, and communication guidelines across all market-facing materials, while coordinating their use by relevant teams and regional organizations and supporting integrated campaign planning and the positioning of business priorities.
• Leading the development, distribution, activation, and promotion of compelling content – including advertisements, videos, presentations, social media, customer references, success stories, thought leadership, rankings, awards, key messages, briefings, newsletters, and other internal, executive, and market-facing communications—in close collaboration with business stakeholders and subject matter experts.

Your success is grounded in

Education

A bachelor’s degree in Marketing, Communications, Business Administration, or a related field; a master’s degree is highly desirable.

Experience & Skills

• At least five years of progressive experience in market communications, marketing, or corporate communications, including substantial leadership or managerial responsibility.
• A proven track record of developing and implementing market communication strategies that drive customer engagement and business results.
• Strong expertise in brand management principles, design guidelines, and the development and oversight of content and campaigns across digital, social, internal, and external channels, with the ability to ensure consistent brand application throughout.
• Demonstrated experience in managing complex budgets, allocating resources effectively to maximize communication impact, defining KPIs, measuring campaign effectiveness, analyzing data, and translating findings into actionable insights that optimize future communication activities.

Ways of working

• You lead and collaborate effectively across functions, coordinating multiple complex initiatives and ensuring effective delivery in an international environment.
• You have excellent interpersonal and communication skills and collaborate confidently with senior stakeholders, subject matter experts, business leaders, and external partners, advising and influencing them effectively.
• You bring strong project-management and organizational skills, manage competing priorities, ensure effective delivery, and adapt communication strategies quickly to evolving market needs and business priorities in a fast‑paced, dynamic environment.

Languages

You have business‑fluent English language skills.

You are much more than your qualifications, and we believe in the potential of every single candidate. We look forward to getting to know you!

At Siemens, we believe that feeling valued and included is the foundation for doing great work. That’s why we aim to create an inclusive workplace where everyone feels a sense of belonging, and where individual perspectives and experiences are celebrated. Our commitment to fairness and respect extends to every applicant.

As an equal opportunity employer, we welcome applications from individuals of all backgrounds and particularly encourage applications from persons with disabilities.

About us

Siemens Advantais a strategic advisor and trusted implementation partner for digital and sustainability transformations on an enterprise level. Drawing on the Siemens tech stack, Siemens Advanta delivers end‑to‑end solutions, from strategy and operations consulting to solution architecture and implementation. By leveraging the power of Siemens businesses and its partners, Siemens Advanta helps customers unlock the full value of Siemens technologies across their entire value chain.

www.siemens.de/careers – if you would like to find out more about jobs & careers at Siemens. FAQ – if you need further information on the application process.