Field & event marketing manager in automotive

CarOnSale; Berlin; Hybrid; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Hybrid work

28 days vacation

Company pension 20%

Deutschlandticket

Fitness subsidy

Stock options

Onboarding buddy program

Modern IT equipment

Social events

Diversity network

Job summary

CarOnSale is seeking an events lead to plan and run B2B events, from concept to execution. You will manage venues, guest lists, and schedules, and be responsible for on-stage content including talks and case studies.

You will build our media presence, pitch stories to the press, and maintain PR relationships, coordinating with Sales, CRM, and New Media to assess event impact. Fluency in German and English is required.

Qualifications

• Delivered B2B events from conception to execution.
• Wrote and moderated talks and materials for events.
• Managed multiple tasks on event days without loss of quality.
• AI-oriented approach using tools like Claude, ChatGPT or Copilot.

Responsibilities

• Plan and run dealer events: concept, venue, guest list, schedule, execution and follow-up.
• Oversee content on stage: talks, case studies and materials.
• Build media presence: establish PR contacts, pitch stories and maintain relationships.
• Coordinate guest lists with Sales and ensure contacts convert to business.
• Collaborate with CRM, New Media and Sales to evaluate event impact.

Skills

Event planning

B2B events

Moderation

Content creation

AI tools usage

German C2

English C1

Tools

Claude

ChatGPT

Copilot

Job description

Описание:

You want not just to organize events, but to decide which ones we attend, what we showcase there and what happens next. Congresses, trade fair appearances and a dealer meetup in the making. You turn individual dates into a regular format. CarOnSale is the AI-powered platform for B2B used-car trading in Europe. More than 40,000 buyers from over 20 countries trade on our platform, and 85% of our inventory is exclusive to us. We bring together software, pricing intelligence, logistics and financing in one layer, as the operating system for an entire industry.

Задачи:

You plan and run dealer events: concept, venue, guest list, schedule, execution and follow-up. You are responsible for our event portfolio and decide which congresses, trade fairs and in-house formats we attend. You are responsible for the content on stage: talks, case studies and materials. You build our media presence: establish PR contacts, pitch stories and maintain relationships. You independently manage the content pipeline: topics, formats and timings. You coordinate the guest list with Sales so that contacts also turn into business. Together with CRM, New Media and Sales, you evaluate what an event has delivered. You report directly to the Principal Marketing.

Требования:

You have independently delivered B2B events, from conception to execution. You work closely with Sales and contribute your own ideas. You can write and moderate, not just organize. You keep track of everything, even when several things are happening at once on event day. AI-oriented way of working: You actively use tools such as Claude, ChatGPT or Copilot in your day-to-day work. German at C2 level and English at C1 level. Будет плюсом: Experience in automotive, mobility or on a B2B platform; Budget responsibility for an event series or region; An existing PR network or proven media contacts; Understanding of CRM-driven follow-up.

Условия:

• Hybrid working: 3 days in the office, 2 days working from home, plus 10 days of “Work from Anywhere” per year


• 28 days of vacation


• Career and development discussion twice a year


• Company pension plan with a 20% employer contribution


• Paid Deutschlandticket


• FitX membership or Urban Sports Club subsidy


• Virtual Stock Options: You share in our success


• Modern IT equipment for your daily work


• Structured onboarding with a buddy program and social events


• Diversity in practice: active women's network, meditation and prayer room