Event Marketing Manager (f/m/d)

IONOS EN; Karlsruhe; On-site; EUR 48,000 - 72,000; Full time

Benefits offered by this job

Subsidized canteen

Free drinks

Modern office space

Employee discounts

Job summary

IONOS EN in Karlsruhe is seeking an experienced events designer and project lead to create B2B events and trade fair appearances. You will set goals and formats, develop activations, manage event communication via email, websites and social media, and coordinate budgets, timelines and internal teams such as Sales, Product Management and Brand.

You will shape target group and lead strategy for each event, handle supplier management, select agencies and freelancers, and produce AI-driven recap

Qualifications

• Minimum 3 years designing and delivering B2B events, in-house or agency-side.
• Strong project management: budgets, timelines and resources across multiple projects.
• Experience with event communication and content for email and LinkedIn.
• AI-first mindset; daily use of AI tools is expected.
• Excellent German and English; willingness to travel.

Responsibilities

• Design events and trade fair appearances; set goals and formats and develop activations.
• Manage event communication via email, website and social media, especially LinkedIn.
• Plan budgets, timelines and coordinate internal teams; support events on site.
• Develop target group and lead strategy from invitation to handover to Sales; measure results.
• Oversee supplier management, select agencies/freelancers and monitor costs/quality.
• Develop speaker and agenda content with Product Management; use AI to produce recap material.

Skills

Project management

Budget planning

Lead generation

Event marketing

Vendor management

Content creation

Social media (LinkedIn)

German language

English language

Travel readiness

Tools

ChatGPT

Gemini

Claude

Job description

Hinterm Hauptbahnhof 3-5, 76137 Karlsruhe

About IONOS

At IONOS, we don't just manage servers – we shape the digital future for more than 6.2 million customers worldwide with our solutions. As Europe's leading hosting provider and a pioneer in independent cloud solutions, we are building next-generation infrastructure – from sovereign cloud architectures and high-performance GPU clusters to integrated AI automation tools.

What drives us is digital sovereignty for Europe and real impact for small and medium-sized businesses (SMBs) as well as large enterprises. We work in agile teams, rely on transparent structures, and believe that excellence and innovation only emerge through true team spirit.

Ready for your next step? Become part of IONOS and grow with us.

You want to own events and trade fair appearances from the first idea to the recap? With us you design and deliver events for IONOS and our brands, from the IONOS Summit to international fairs, and manage the content and social media around them. AI is your standard tool, so there is more time for ideas and content.

Tasks

• You design events and trade fair appearances for our brands: you set goals and formats and develop activations that fit our target groups.
• You manage event communication via email, the event website and social media, especially LinkedIn, before, during and after the event.
• You deliver your events independently: you plan budget and timeline, coordinate internal teams such as Sales, Product Management and Brand and support your events on site.
• You develop the target group and lead strategy for each event, from invitation and lead capture to handover to Sales, and measure the results.
• You own supplier management and oversee creative service providers: you select agencies and freelancers, negotiate with them and keep an eye on costs, quality and invoicing.
• You develop speaker and agenda content with Product Management and PR and use generative AI to produce recap material that Sales, Social and PR can keep using.

Qualifications

• At least 3 years of experience in designing and delivering B2B events and trade fair appearances, in-house or agency-side.
• Strong project management skills: you plan budgets, timelines and resources, negotiate with service providers and keep track even across several parallel projects.
• You think about events in terms of results and know how target group engagement and lead generation work in B2B.
• Experience in event communication and content: you write for your target group in email and on social media, especially LinkedIn.
• You already work AI-first and use AI tools such as ChatGPT, Gemini or Claude every day. Send us an example from your daily work or your idea for an AI workflow in event marketing together with your CV.
• Very good German and English and willingness to travel.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

Application Note

We value diversity and welcome all applications – regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.