Director of Lifecycle and CRM - GetYourGuide, Berlin

Vacations Worldwide; Berlin; Hybrid; EUR 150,000 - 210,000; Full time

Job summary

GetYourGuide in Berlin is seeking a Director of Lifecycle & CRM to set the vision for how it communicates with and engages customers throughout their journey, across multiple trips, to increase the marketplace's value.

The role owns the lifecycle strategy, including segmentation, journeys and messaging architecture, and leads a senior growth‑marketing function with company‑wide reach.

Qualifications

• Senior CRM and lifecycle leadership experience preferred.
• Experience with segmentation frameworks, experimentation, and multi-channel messaging platforms.

Responsibilities

• Define and own the lifecycle strategy including segmentation, journeys and messaging architecture.
• Drive repeat purchases and lifecycle-led growth across GetYourGuide's marketplace.

Job description

• Director of Lifecycle and CRM - GetYourGuide, Berlin

Director of Lifecycle and CRM - GetYourGuide, Berlin

Employer: GetYourGuide | Location: Berlin, Germany | Type: Full-time

GetYourGuide is looking for a Director of Lifecycle & CRM to set the vision for how it communicates with and engages customers throughout their journey, over multiple trips, in order to increase the marketplace's value to them.

The role is accountable for the lifecycle strategy and for owning the canonical standards behind it: customer segmentation, journeys and states, and the messaging architecture that ties them together. It is a senior growth-marketing post with company-wide reach.

Repeat purchase is the central economic question for an activities marketplace, which makes lifecycle one of the highest-leverage functions in the business.

Good fit for: senior CRM and lifecycle leaders from consumer marketplaces, travel or e-commerce with experience of segmentation frameworks, experimentation and multi-channel messaging platforms.