Director Global Brand Management (m/f/d)

206030 Fresenius Kabi SwissBioSim GmbH; Bad Homburg vor der Höhe; Hybride; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Fresenius Kabi is seeking a senior marketing leader to shape the Global Biopharma portfolio. You will develop and execute global brand strategies, drive launch readiness across markets, and translate customer and market insights into actionable commercial decisions.

You will collaborate across functions and geographies to steer lifecycle management, pricing, market access and go-to-market plans, with regular travel. Fluent English required; German or French is a plus.

Qualifications

• University degree in Science, Business or related field.
• Minimum seven years of experience in commercialization or marketing, ideally within healthcare, pharmaceuticals, biosimilars, FMCG or related industry.
• Strong experience in global product strategy, strategic marketing, brand management or product management.
• Fluent English with executive-level communication; German and/or French would be an advantage.
• Strategic and cross-functional leadership in a matrix organization.

Responsabilités

• Develop and implement global commercial and brand strategies for Biopharma products and portfolios.
• Lead global brand forums and align cross-functional stakeholders on strategic priorities and key decisions.
• Drive launch readiness across key markets, regions and global functions.
• Create global marketing and launch plans, including value propositions, positioning, key messages and branding concepts.
• Translate customer, market and competitive insights into data-driven strategic decisions and commercial initiatives.
• Shape integrated product strategies covering the patient journey, go-to-market approach, clinical and regulatory input, market access, pricing and supply.
• Define forecasts and budgets, monitor global brand performance and initiate corrective actions where required.
• Develop lifecycle and differentiation strategies that enhance the experience of patients, healthcare professionals and payors.
• Partner with Country and Regional teams to strengthen launch execution and product or portfolio performance.
• Communicate strategic opportunities, risks and mitigation plans clearly and effectively to senior leadership.

Connaissances

Global brand strategy

Cross-functional leadership

Executive communication

Strategic marketing

Launch readiness

Formation

MBA (advantage)

University degree in Science or Business

Description du poste

Join our Global Marketing, Strategy & Portfolio team and shape the commercial success of our Biopharma portfolio. In this strategic role, you will develop and execute global brand strategies, lead launch readiness across key markets and turn customer and market insights into impactful commercial decisions. You will work across functions and geographies to drive sustainable growth throughout the product lifecycle. This position can be based in Germany or Spain with regular business travel to Switzerland.

Your Responsibilities:

• Develop and implement global commercial and brand strategies for Biopharma products and portfolios
• Lead global brand forums and align cross-functional stakeholders on strategic priorities and key decisions
• Drive launch readiness across key markets, regions and global functions
• Create global marketing and launch plans, including value propositions, positioning, key messages and branding concepts
• Translate customer, market and competitive insights into data-driven strategic decisions and commercial initiatives
• Shape integrated product strategies covering the patient journey, go-to-market approach, clinical and regulatory input, market access, pricing and supply
• Define forecasts and budgets, monitor global brand performance and initiate corrective actions where required
• Develop lifecycle and differentiation strategies that enhance the experience of patients, healthcare professionals and payors
• Partner with Country and Regional teams to strengthen launch execution and product or portfolio performance
• Communicate strategic opportunities, risks and mitigation plans clearly and effectively to senior leadership

Your Qualifications:

• University degree in Science, Business or a related field; an MBA is an advantage
• Minimum seven years of experience in commercialization or marketing, ideally within healthcare, pharmaceuticals, biosimilars, FMCG or a related industry
• Strong experience in global product strategy, strategic marketing, brand management or product management
• Proven ability to lead complex, cross-functional and international initiatives in a matrix organization
• Strong expertise in brand strategy, lifecycle management, forecasting, market insights and launch excellence
• Excellent understanding of customer needs, competitive dynamics and global market environments
• Fluent English and strong executive-level communication skills; German and/or French would be an advantage
• Strategic and critical thinker with the ability to translate insights and conceptual ideas into actionable strategies
• Confident stakeholder manager, results-driven and accountable approach

Shape the future of Biopharma - join #futurefresenius.

Fresenius Kabi (www.fresenius-kabi.com) is a global health care company that specializes in injectable medicines, biosimilars, and technologies for infusion, transfusion, and clinical nutrition. Our expansive portfolio of products and global network of science and manufacturing centers provide essential support for the care of critical and chronically ill patients. With more than 40,000 employees worldwide, our dedicated team is united by our shared purpose: to put lifesaving medicines and technologies in the hands of people who care for patients – and to find answers to the challenges they face. We call this purpose caring for life.

Follow us on LinkedIn to learn more: https://www.linkedin.com/company/freseniuskabi/