Digital Media Planner (m/f/d)

Tourist Information ZiMa Zirndorf Marketing eG; Hamburg; Híbrido; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

Tourist Information ZiMa Zirndorf Marketing eG is seeking a Digital Media Planner (m/f/d) to join their team in Hamburg. The ideal candidate will develop and optimize social media campaigns on platforms like TikTok and Meta, focusing on performance and analytics.

As part of a dynamic team, you will contribute to cross-channel strategies while analyzing audience data. A hybrid work model is available, blending remote and on-site work.

Formación

• Professional experience in digital media planning, ideally in an agency environment.
• Strong knowledge of social media advertising platforms.
• Excellent German and English skills, both written and spoken.

Responsabilidades

• Plan and execute social media advertising campaigns across multiple platforms.
• Develop cross-channel media strategies based on objectives.
• Monitor and report on campaign results.

Conocimientos

Social media advertising platforms

Performance KPIs

Analytical thinking

Google Analytics

Educación

Degree in marketing, media, or communications

Descripción del empleo

You don't think of social media in terms of posts, but in terms of impact? Perfect. As a Digital Media Planner (m/f/d) with us, you build campaigns that don't just run – they perform on TikTok, Meta & Co. You combine numbers, audiences and trends into media plans that really move the needle.

Hamburg / Berlin / Hybrid / Remote

Full-time

Mid-Level

Key Tasks

• Planning, execution and optimization of social media advertising campaigns (Meta, TikTok, LinkedIn, etc.)
• Development of cross-channel media strategies based on client and campaign objectives
• Budget planning and continuous performance optimization
• Audience analysis and derivation of targeting strategies
• Monitoring, reporting and interpretation of campaign results
• Collaboration with creative, account management and external partners
• Support of pitches, client presentations and strategic workshops

Your Skills

• Completed degree or comparable training in marketing, media or communications
• Professional experience in digital media planning, ideally in an agency environment
• Strong knowledge of social media advertising platforms (Meta, TikTok, LinkedIn, etc.)
• Confident handling of performance KPIs and analytics tools (e.g. Google Analytics)
• Analytical and data-driven thinking
• Structured, independent way of working with a strong affinity for numbers
• Excellent German and English skills, both written and spoken