Digital Media Manager (f/m/d) Programmatic & Social

IONOS; Berlin; In loco; EUR 80.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Subsidized canteen

Free drinks

Modern office near transit

Employee discounts

Training and development opportunities

Team events (summer/winter)

Descrizione del lavoro

IONOS in Berlin is seeking a seasoned programmatic media specialist who will own programmatic video, CTV, and paid social for multiple brands and markets. You will build budgets, forecast performance, and feed recommendations into the broader media plan, while negotiating deals with streaming publishers and sales houses.

You will also set tracking standards and build AI-powered workflows from concept to daily operations, enabling fast decision making and scalable optimization across teams.

Competenze

• 4+ years of experience in digital media management with a focus on programmatic video, CTV or online video.
• Hands-on experience with DV360, The Trade Desk, CM360 and ad servers.
• Experience with paid social video on Meta, YouTube and TikTok.
• Budget and channel planning across several markets; forecasting and BI reporting with Looker or Tableau.
• Built automations with AI tools for day-to-day work; can show examples.
• Very good German and English; German for negotiations; English for cross-brand teams.

Mansioni

• Own programmatic video, CTV, online video and paid social for brand campaigns across brands and markets, from strategy to optimisation.
• Develop budget and channel planning with performance forecasts; feed recommendations into the media plan.
• Negotiate and manage deals with streaming publishers and sales houses (e.g. PMPs, programmatic guaranteed, direct deals).
• Set standards for tracking, taxonomy and testing across channels; ensure markets follow them.
• Build and run AI-powered workflows for setup, reporting and optimisation from idea to day-to-day operation.

Conoscenze

Programmatic video

CTV advertising

Digital media management

German language

English language

Budget planning

Forecasting

Automation with AI tools

Strumenti

DV360

The Trade Desk

CM360

Ad servers

Meta

YouTube

TikTok

Descrizione del lavoro

You know programmatic inside out and want to own your channel area, not just run it? With us you shape programmatic video, CTV and paid social for our brand campaigns across several brands and markets, and make them faster and better with AI workflows.

Tasks

• You own programmatic video, CTV, online video and paid social for our brand campaigns across several brands and markets, from channel strategy and setup to ongoing optimisation.
• You develop budget and channel planning for your channels, including performance forecasts, and feed your recommendations into the overall media plan.
• You negotiate and manage deals with streaming publishers and sales houses, e.g. private marketplaces, programmatic guaranteed and direct deals.
• You set standards for tracking, taxonomy and testing in your channels, such as brand lift and creative tests, and make sure all markets follow them.
• You build and run AI-powered workflows for setup, reporting and optimisation, from first idea to day-to-day operation.

Qualifications

• At least 4 years of experience in digital media management, agency or advertiser side, with a focus on programmatic video, CTV or online video.
• Solid hands-on experience with DSPs such as DV360 or The Trade Desk, with CM360 and ad servers, and with paid social video on Meta, YouTube and TikTok.
• Deep understanding of video inventory, auction mechanics, deal types and CTV specifics such as frequency capping and viewability.
• Experience in independent budget and channel planning across several markets, including forecasting and reporting with BI tools such as Looker or Tableau.
• You have built your own automations with AI tools that run in day-to-day work and can show examples.
• Very good German, because you’ll negotiate and manage deals with German publishers and sales houses, and very good English, which is our everyday language for working with teams across brands and markets.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.