Digital Marketing Specialist

BYD EUROPE; Frankfurt; In loco; EUR 55.000 - 85.000; Tempo pieno

Descrizione del lavoro

BYD Automotive GmbH in Frankfurt am Main, Germany, is seeking a Digital Marketing Specialist to join our team. You will develop and execute performance-driven digital strategies to boost website traffic and lead generation, with a strong focus on SEO and paid media.

The ideal candidate has 5–6 years of hands-on digital marketing experience, proficiency with Google Ads, Meta, and Bing Ads, solid analytics (Google Analytics, Search Console), and fluency in English and German.

Competenze

• 5–6 years hands-on digital marketing experience with emphasis on SEO and paid media.
• Proficient in campaigns across Google Ads, Meta, and Bing Ads.
• Strong programmatic advertising knowledge and audience targeting.
• Fluency in English and German.

Mansioni

• Develop and implement performance-driven digital strategies to boost website traffic and conversions.
• Plan, execute, and optimize biddable media campaigns across Google Ads, Meta, and Bing Ads.
• Manage programmatic advertising initiatives to reach defined target audiences at scale.
• Drive SEO strategy by improving site structure, metadata, keyword content, and backlink profiles.
• Continuously optimize website speed, mobile responsiveness, and user experience to enhance lead generation.
• Monitor campaign performance using analytics tools and provide actionable insights to improve effectiveness and ROI.

Conoscenze

Digital marketing

SEO

Paid media

Campaign management

Programmatic advertising

Analytics (Google Analytics, Search 콘솔

CMS

UX/UI & CRO

Google Ads

Meta Ads

Formazione

Bachelor’s degree in Marketing/Digital Media/Communications

Strumenti

Google Ads

Meta Ads

Bing Ads

Programmatic platforms

Google Analytics

Search Console

Descrizione del lavoro

Job Title: Digital Marketing Specialist
Location: Frankfurt am Main, Germany
Company: BYD Automotive GmbH

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative, sustainable mobility solutions. As part of the BYD Group, the company focuses on developing cutting-edge electric cars, integrating advanced technology with eco-friendly design to drive the future of transportation.

Key Responsibilities

• Develop and implement performance-driven digital strategies to increase website traffic and optimize user conversion.
• Plan, execute, and optimize biddable media campaigns across platforms such as Google Ads, Meta, and Bing, using data-informed keyword targeting and bid management.
• Manage programmatic advertising initiatives to efficiently reach defined target audiences at scale.
• Drive SEO strategy by improving site structure, metadata, keyword content, and backlink profiles to boost organic visibility.
• Continuously optimize website performance, focusing on speed, mobile responsiveness, and user experience to enhance lead generation and conversion rates.
• Monitor campaign performance using analytics tools and provide actionable insights to improve effectiveness and ROI.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• At least 5-6 years of hands-on experience in digital marketing, with a strong focus on SEO and paid media.
• Proficient in managing campaigns across Google Ads, Meta (Facebook/Instagram), and Bing Ads.
• Solid understanding of programmatic advertising platforms and audience targeting strategies.
• Strong knowledge of SEO best practices, analytics tools (e.g., Google Analytics, Search Console), and web optimization techniques.
• Experience with CMS systems and a good eye for UX/UI and conversion rate optimization (CRO).
• Fluency in English and Germanis required.

Why Join Us?

• Opportunity to work in a dynamic and innovative industry.
• Competitive salary and benefits.
• Exposure to global automotive trends and strategies.
• A collaborative team environment that fosters professional growth.