Demand Generation Manager (m/f/d) – New Customer Acquisition

Smal GmbH; München; On-site; Vertraulich; Full time

Job summary

Smal GmbH, an international digital and design agency in Munich, is looking for a demand generation professional to spearhead outreach campaigns and cultivate new client relationships. Candidates should have 2–4 years of relevant experience, and be fluent in both German and English, with a strong interest in business development.

This role offers the opportunity to work on exciting projects at the intersection of digital innovation and physical design, within a collaborative and inclusive work environment. Join us and help create impactful branded product experiences.

Qualifications

• 2–4 years of experience in demand generation or performance marketing.
• Fluency in spoken and written German and English is required.
• Genuine interest in sales and business development.

Responsibilities

• Design and manage outreach campaigns to generate qualified leads.
• Identify and attract new customers through various channels.
• Collaborate with the sales team and optimize efforts.

Skills

Demand generation

Fluent German and English

Interest in sales

Proficiency with AI tools

Organizational skills

Resilience

Job description

Your tasks

• You’ll design and manage systematic outreach campaigns that generate qualified leads.
• You’ll identify, search for, and find new customers—and get them excited about what we have to offer.
• You’ll leverage the right channels: LinkedIn, content, events, email, and performance marketing.
• You’ll build a bridge to the sales team and hand off qualified leads seamlessly.
• You’ll measure what works and continuously optimize your efforts.

Your skills

• Approximately 2–4 years of experience in demand generation, growth, or performance marketing—ideally at a creative agency.
• Fluency in spoken and written German and English is a basic requirement for us.
• A genuine interest in sales and business development—you’re motivated by actively building a new client base.
• Proficiency with common AI tools and an instinct for independently developing new approaches to generate relevant leads.
• You’re curious, confident in organizing yourself and others, and able to keep track of everything even when juggling multiple tasks.
• You handle setbacks with confidence: rejections and setbacks don’t throw you off course.

What we offer

SMAL GmbH is an international digital and design agency based in Munich that specializes in Branded Product Experiences (BX). We bring brands and products to life in both the physical and digital worlds—and create measurable business value. As we continue to grow, we’re looking for you to help us focus on acquiring new clients.

The freedom to bring your own ideas to life, exciting projects at the intersection of digital innovation and physical design, a modern office on Zielstattstraße, and an international team of designers, strategists, and developers.

Human-centered equal opportunity

We’re looking for the right people with the right skills—in an inspiring and friendly work environment. For us, equal opportunity means that all qualified applications are considered regardless of ethnicity, gender, age, religion, sexual orientation, or marital status.

We’re hiring immediately—we look forward to receiving your application.
Join our team—we create branded product experiences.