Senior Regional Marketing Lead - DACH

SoSafe; Köln; On-site; EUR 90,000 - 130,000; Full time

Job summary

SoSafe, a leading human risk management platform, is seeking a senior regional marketer to own the DACH go-to-market and drive pipeline growth across inbound and outbound programs.

You will partner with Sales, SDR/BDR, Product Marketing and RevOps to optimize messaging, allocate budget, and use data to shape strategy. Fluency in German and English is required, with hybrid/remote work options in Germany.

Qualifications

• 7+ years in B2B field marketing or similar.
• Proven pipeline and revenue impact.
• Experience owning regional go-to-market strategy.
• Strong budget decision-making based on performance.
• Fluent in German and English.

Responsibilities

• Own regional pipeline generation and growth in DACH.
• Lead the regional marketing strategy for pipeline, ARR growth.
• Oversee outbound engine with SDR/BDR alignment.
• Develop inbound programs across content, SEO and paid channels.
• Partner with Sales and RevOps to align priorities.
• Manage marketing budget and optimize channel mix.

Skills

B2B marketing

Demand generation

Growth marketing

Go-to-market

Budget management

Stakeholder presentation

Cross-functional collaboration

ABM concepts

German & English

Job description

About the role

SoSafe is a leading human risk management platform designed to transform the "human factor" from a security vulnerability into a proactive layer of defense. We focus on driving measurable behavior change and quantifiable risk reduction for our global customers.

Location: Germany - hybrid or remote

What you will own

• Regional pipeline & growth
• Own the DACH marketing strategy with a clear focus on pipeline generation, revenue influence and ARR growth. Build and run connected inbound and outbound campaigns rather than treating them as separate motions.
• Own the regional outbound engine, partnering closely with SDR/BDR teams on targeting, messaging, sequences and campaign plays.
• Build inbound programs across content, nurture, SEO and paid channels to generate and warm demand.
• Partner with Sales to define and continuously refine target accounts based on ICP fit, intent, engagement and pipeline potential.
• Use account, intent, firmographic and technographic data to prioritise where to focus.
• Test new approaches such as multi-threading, trigger-based outreach and intent-led campaigns.
• Continuously optimise messaging, channels and campaigns based on conversion and pipeline performance.

DACH strategy & budget ownership

• Act as the regional marketing owner for DACH, bringing local market insight, buyer behaviour and competitive understanding into the wider marketing strategy.
• Own the DACH marketing budget and decide where investment will have the greatest impact.
• Move budget towards the channels and activities that are working, rather than defaulting to established ways of working.
• Use events strategically - including industry events, executive roundtables and customer gatherings - as part of a broader growth strategy, rather than as the strategy itself.
• Partner with Growth Marketing on paid programs across LinkedIn, retargeting, search and other relevant channels.
• Work with Customer Marketing and Customer Success to turn DACH customers into references, advocates and case studies that support both new-logo and expansion opportunities.

Cross-functional partnership

• Work closely with Sales and SDR/BDR leadership to align marketing activity with commercial priorities.
• Partner with Product Marketing and Demand Generation to localise global campaigns and messaging for DACH.
• Work with RevOps to ensure campaign performance, pipeline and revenue data are visible and actionable.

Analytics & optimisation

• Own reporting across regional pipeline generation, account engagement, conversion and marketing-sourced/influenced revenue.
• Set regional targets and forecast performance against them.
• Regularly review performance with Sales and Marketing leadership, clearly identifying where to double down, change direction or stop investing.
• Take a test-and-learn approach: run structured experiments, measure the results and scale what works.

What you will bring

• 7+ years of experience in B2B field marketing, demand generation, growth marketing or a similar role, with proven experience across both inbound and outbound campaigns.
• A strong track record of generating measurable pipeline and revenue impact, not simply delivering marketing activity.
• Experience owning a regional go-to-market strategy and turning market insight into a clear plan.
• Confidence managing and allocating a marketing budget, including making decisions about where to increase or reduce investment based on performance.
• Strong understanding of B2B buyer journeys, demand generation and the relationship between Marketing, SDR/BDR and Sales.
• Strong analytical skills and the ability to use data to understand funnel performance and make commercial decisions.
• Experience working cross-functionally with Sales, RevOps, Product Marketing and Demand Generation.
• The confidence to present strategy, performance and recommendations to senior stakeholders.
• Experience in B2B SaaS, cybersecurity or another complex B2B sales environment is preferred.
• A deep understanding of the DACH market, including local buyer behaviour and business culture.
• Fluent German and English

AI fluency

• AI is part of how we work at SoSafe, and we expect everyone to be comfortable using AI to improve how they work. tools and confidence experimenting with them to make your work faster and better.
• Nice to have Experience with ABM concepts such as account tiering, account-level personalisation and int