Dealer Network Development Manager-Chery

CHERY Deutschland; Frankfurt; On-site; EUR 90,000 - 130,000; Full time

Job summary

CHERY Deutschland seeks a seasoned Retail Network Manager to lead the expansion and optimization of its German dealer network across the country. You will identify prospects, negotiate with dealer groups, and ensure alignment with brand standards and commercial targets.

Collaborate with Sales, Marketing, and Aftersales, monitor dealer performance, and deliver insights to improve market share. Travel across Germany as needed to build and oversee network expansion.

Qualifications

• Bachelor degree or above in marketing, business administration, economics, automotive engineering or machinery engineering.
• 10+ years of work experience in the automotive industry, 5+ years as Retail Network Manager.
• Established relationships with automotive dealer groups in Germany preferred.
• Fluency in English and German; willing to travel nationwide.

Responsibilities

• Develop and optimize Chery’s German dealer network and ensure market coverage.
• Lead commercial negotiations with dealer groups and drive retail network expansion.
• Oversee end-to-end dealer identification, prospecting, evaluation and signing of dealer agreements.
• Lead activation of retail locations, ensuring compliance with brand standards and VI/SI guidelines.
• Monitor dealer performance and support improvements in market share and customer satisfaction.
• Provide analyses and reports on retail market trends to adapt strategy and action plans.
• Collaborate with Sales, Marketing/Brand and Aftersales to align on targets and network development.
• Lead evaluation of network performance and proposals for improvement.
• Plan and execute pop-up exhibitions, including site selection and event setup.

Skills

Fluent in English and German

Dealer network development

CRM systems experience

Project management

Education

Bachelor's degree in Marketing / Business Administration / Economics / Automotive Engineering

Tools

CRM systems

Digital tools

Job description

Since founded, Chery has always taken adhering to technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.

Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 18 million consumers worldwide. Accordingly, for 23 years, Chery has been the number-1 Chinese car brand in regards to passenger-car exports.

Responsibilities:

• Based on Chery’s HQ- & Management guidelines: Develop a concrete network strategy, business plan and corresponding budget, to establish and constantly optimize Chery’s dealer network in Germany.
• Developing, optimizing and expanding the German dealer network, ensuring an effective market coverage while strengthening dealership performance.
• In alignment with the ‘Head of Dealer Network’, plan and steer the commercial negotiations with dealer groups and lead retail network expansion in the whole territory to ensure for both, the brand as well as Chery’s retail partners, the achievement of the corresponding business goals.
• Lead end-to-end network building from identifying and prospecting potential dealers and dealer groups, to evaluating and qualifying intended dealers, in order to ultimately sign dealer agreements.
• Lead the build-up activation of retail locations and ensure compliance with the corporate standards, operational guidelines as well as with the brand’s retail VI/SI standards on an ongoing basis.
• Monitor dealer performance and provide constant support to improve Chery’s market share and dealer satisfaction as well as customer satisfaction.
• Provide timely and insightful analyses and reports of the overall retail market and of new trends to constantly compare and possibly adapt Chery’s retail strategy and network action plan.
• Collaborate with internal teams, such as Sales, Marketing/ Brand as well as Aftersales, to align on key corporate targets and to support network development activities.
• Lead the monitoring and evaluation of Chery’s retail network performance, to provide analyses, reports and suggestions, to achieve further improvement.
• Lead the central planning and execution of pop-up exhibitions, including site selection, decoration materials and installation, opening ceremony, and leads collection.

Requirements:

• Education: Bachelor degree or above, major in marketing, business administration, commercial management, economics, automotive engineering or machinery engineering.
• Professional experience: more than 10 years of work experience in the automotive industry, ideally related to retail network development. More than 5 years as Retail Network Manager. Successful track-record in building-up and managing dealer networks, ideally in the German market.
• Ideally established strong relationship with automotive dealer groups and dealers in Germany.
• Excellent management skills, preferably in projects involving site selection, architecture / construction approval processes and implementation of franchise standards.
• Experience in developing dealer contracts and annual business agreements with dealers.
• Understanding of digital tools and CRM systems related to dealer operations
• Strong communication and coordination ability, planning ability and execution ability; relationship establishment and maintenance capabilities.
• Strong ability to withstand pressure; strong subjective initiative, daring to innovate and break through.
• Language requirement: Fluency in English and German as working language.
• Flexibility to travel throughout the country.