Customer Lifecycle Manager (all genders)

DUDE CHEM; Berlin; Vor Ort; EUR 65.000 - 90.000; Vollzeit

Benefits dieser Stelle

Mobile-work policy

Central location in Berlin (Friedrichs

Central location in Berlin (Friedrichs

Company pension scheme with employer

5 paid child-sick-days

Employee discount for Helpling.de

Zusammenfassung

Helpling is seeking a data-driven Customer Lifecycle Manager to lead retention and reactivation across the German market. You will own the CRM strategy, drive engagement, repeat bookings, and lifetime value, coordinating across marketing, product, and operations.

You\'ll design personalized journeys via email, push, SMS, and other channels, build segmentation, run experiments, and report KPIs to inform a prioritized roadmap.

Qualifikationen

• 4–6+ years of experience in CRM, lifecycle marketing, retention marketing, or customer engagement.
• Proven track record of driving retention and reactivation in a digital, marketplace, subscription, or e-commerce business.
• Hands-on experience with CRM and Braze.
• Strong analytical, project management, and stakeholder management skills, with experience using customer data to drive informed business decisions.
• Experience with customer segmentation, lifecycle design, and marketing automation.
• Strong understanding of experimentation methodologies and A/B testing.
• Comfortable working with data visualization and analytics tools such as Looker, Tableau, Amplitude, Mixpanel, or Google Analytics.
• Excellent written and verbal communication skills in both German and English, with the ability to communicate data-driven insights and translate them into actionable business recommendations.

Aufgaben

• Own the CRM strategy to increase reactivation, retention, and lifetime value.
• Design, execute, and optimize personalized lifecycle journeys across email, push notifications, SMS, and other CRM channels.
• Develop customer segmentation and targeting strategies using behavioral and lifecycle data to deliver relevant, timely communications.
• Use data, experimentation, and A/B testing to continuously improve CRM performance and measure business impact.
• Partner closely with Product, Data, Marketing, Operations, and Customer Support to identify and deliver cross-functional initiatives that improve customer retention and reactivation.
• Monitor and report on key CRM KPIs, turning customer insights into actionable recommendations and a prioritized roadmap.

Kenntnisse

CRM

Lifecycle marketing

Retention marketing

Customer engagement

Tools

Braze

Looker

Tableau

Amplitude

Mixpanel

Google Analytics

Jobbeschreibung

YOUR IMPACT - YOUR ROLE

We are looking for a data-driven and customer-centric Customer Lifecycle Manager to lead customer retention and reactivation initiatives across our German market. In this role, you will own the CRM strategy and execution for existing customers, driving engagement, repeat bookings, customer lifetime value, and win-back performance.

You will work at the intersection of marketing, data, product, and customer operations to deliver highly personalized customer journeys that strengthen customer loyalty and maximize retention. The ideal candidate combines analytical rigor with strong campaign execution skills and a passion for understanding customer behavior.

In detail, you will take on the following tasks:

• Own the CRM strategy to increase customer reactivation, retention, repeat bookings, and customer lifetime value.

• Design, execute, and optimize personalized lifecycle journeys across email, push notifications, SMS, and other CRM channels.

• Develop customer segmentation and targeting strategies using behavioral and lifecycle data to deliver relevant, timely communications.

• Use data, experimentation, and A/B testing to continuously improve CRM performance and measure business impact.

• Partner closely with Product, Data, Marketing, Operations, and Customer Support to identify and deliver cross-functional initiatives that improve customer retention and reactivation.

• Monitor and report on key CRM KPIs, turning customer insights into actionable recommendations and a prioritized roadmap.

WHAT YOU NEED TO SUCCEED

• 4–6+ years of experience in CRM, lifecycle marketing, retention marketing, or customer engagement.

• Proven track record of driving customer retention and reactivation in a digital, marketplace, subscription, or e-commerce business.

• Hands-on experience with CRM and Braze is a must!

• Strong analytical, project management, and stakeholder management skills, with experience using customer data to drive informed business decisions.

• Experience with customer segmentation, lifecycle design, and marketing automation.

• Strong understanding of experimentation methodologies and A/B testing.

• Comfortable working with data visualization and analytics tools such as Looker, Tableau, Amplitude, Mixpanel, or Google Analytics.

• Excellent written and verbal communication skills in both German and English, with the ability to communicate data-driven insights and translate them into actionable business recommendations.

WHAT YOU CAN EXPECT FROM US

• The opportunity to take over a key role to drive Helpling's growth targets

• Work-life balance:Trust-based working hours that help you manage your everyday life flexibly - despite the legal deadlines:

• Personal development:Work in a small team that gives you the opportunity to contribute your individual strengths and ideas and actively shape the future of Helpling.

• Multicultural team:That promotes different perspectives, professional exchange as well as tolerance for each other and mutual ideas.

• Mobile-work policy:That gives you the freedom to work regularly from home and at times even from other European countries.

• Employee discount for Helpling.de, attractive salary, company pension scheme incl. employer contribution, 5 paid child-sick-days, central location in the heart of Berlin (Friedrichstraße), and much more

We welcome applicants from all backgrounds, regardless of gender identity, sexual orientation, religion, ethnicity, national origin, migration history, marital status, age, or disability.