CRM-Manager (gn)

Boerse Stuttgart Digital; Stuttgart; Hybrid; EUR 52.000 - 74.000; Vollzeit

Benefits dieser Stelle

Hybrid work in Stuttgart/Berlin/Frankf

Vienna option

Bike leasing

Urban Sports Club subsidy

Wellpass subsidy

Workflex (up to 20 days/year)

30 days vacation

Extra days off on Dec 24 and 31

Zusammenfassung

Boerse Stuttgart Digital is seeking a CRM Manager (gn) for a fixed-term maternity cover of at least 14 months, with potential for extension or permanent role. You will shape CRM campaigns across the lifecycle, manage multichannel communications, and develop automated journeys to boost engagement in a fintech/digital assets environment.

The role collaborates with Marketing, Product, BI, and UX/UI, requiring strong English and ideally German language skills, a hands-on approach, and a passion for

Qualifikationen

• 2–3 years hands-on experience in CRM, retention marketing, lifecycle marketing, or similar.
• Experience independently managing CRM campaigns end-to-end.
• Proficiency with CRM platforms such as Braze or comparable tools.
• Solid knowledge of audience segmentation, personalization, marketing automation, and automated journeys.
• Experience with A/B testing and data-driven campaign optimization.
• Structured, independent work style with high quality standards and ownership mindset.
• Experience in fintech, digital products, app-based environments, multilingual CRM setups, or technical topics is a plus.
• Excellent English skills; fluent German is a plus.

Aufgaben

• Plan, manage, and optimize CRM campaigns end-to-end across the customer lifecycle.
• Multichannel communication across email, push, in-app messages, and banners with consistent brand voice.
• Develop automated customer journeys based on user behavior and lifecycle stages.
• Define segments and implement personalized CRM measures to boost engagement and loyalty.
• Run A/B tests and analyze CRM KPIs to improve campaign performance.
• Collaborate with Marketing, Product, BI, and UX/UI to align CRM with business goals.
• Ensure high-quality, GDPR-compliant implementation of campaigns with clear documentation.

Kenntnisse

CRM Campaigns

Campaign Management

Segmentation & Personalization

A/B Testing

Data Analysis

Ownership Mindset

Multilingual CRM

Digital Marketing

English Proficiency

Tools

Braze

SQL

HTML/CSS

API Integrations

Liquid Templating

Jobbeschreibung

As part of the Boerse Stuttgart Group, Boerse Stuttgart Digital has built the largest digital and crypto business of all European exchange groups. With solutions for institutional clients in the areas of brokerage, trading, and custody, as well as the BISON platform for retail investors, Boerse Stuttgart Digital provides reliable, regulated, and transparent access to the world of cryptocurrencies. The Boerse Stuttgart Group employs more than 700 people across locations in Stuttgart, Berlin, Frankfurt, Stockholm, Zurich, Madrid, Milan, and Ljubljana.

In the BISON CRM team, we shape direct communication with our customers across the entire customer lifecycle. Through channels such as email, push notifications, in-app messages, and banners, we develop data-driven campaigns and automated customer journeys that strengthen engagement, retention, and loyalty. In this role, you will plan, manage, and optimize CRM campaigns end-to-end – from strategy and copywriting to segmentation, delivery, and analysis. You will work closely with Marketing, Product, BI, and UX/UI and actively contribute to further developing engagement, retention, and loyalty at BISON. For a fixed-term maternity cover of at least 14 months, we are looking for you as CRM Manager (gn) – with the potential for an extension or permanent role.

Ready to actively shape CRM communication for BISON? Bring your experience to our CRM team and further develop campaigns, automated journeys, and personalized communication. We look forward to your application!

Your Tasks

• CRM Campaigns: Planning, execution, and optimization of CRM campaigns across the entire customer lifecycle – from onboarding and activation to retention and re-engagement.
• Multichannel Communication: Managing target-group-specific campaigns across channels such as email, push notifications, in-app messages, and banners with a consistent brand voice and relevant messaging.
• Customer Journeys: Developing automated communication flows based on user behavior, lifecycle stages, and relevant triggers.
• Segmentation & Personalization: Defining customer segments and implementing personalized CRM measures to increase relevance, engagement, and loyalty.
• Testing & Optimization: Running A/B tests, analyzing relevant CRM KPIs, and continuously improving campaign logic.
• Cross-Functional Collaboration: Working closely with Marketing, Product, BI, and UX/UI to align CRM measures with product and business goals.
• Quality & Compliance: Ensuring high-quality, brand-compliant, and GDPR-compliant implementation of all campaigns before go-live, including clear documentation of campaigns and learnings.

What You Bring to the Table

• Professional Experience: Ideally around two to three years of hands-on experience in CRM, retention marketing, lifecycle marketing, or a comparable role.
• Campaign Management: Experience in independently managing CRM campaigns end-to-end.
• CRM Tools: Experience with professional CRM platforms, such as Braze, or other comparable tools.
• Segmentation & Automation: Solid knowledge of audience segmentation, personalization, marketing automation, and automated customer journeys.
• Testing & Optimization: Experience with A/B testing as well as data-based analysis and optimization of campaign performance.
• Mindset & Ownership: Structured, careful, and independent working style with high quality standards, strong attention to detail, an ownership mindset, and openness to new CRM tools and approaches.
• Digital Environment & Technical Affinity: Experience in fintech, digital products, app-based environments, multilingual CRM setups, or technical topics such as SQL, HTML/CSS, API integrations, or Liquid templating is a plus.
• Language Skills: Excellent English skills, both written and spoken; fluent German is a plus.

What We Offer You

• Dynamic and Innovative Environment: Work in the midst of a dynamic, fast-growing, and innovative sector of Crypto & Digital Assets.
• Room to Shape: A responsible CRM role in which you can actively further develop campaigns, customer journeys, and processes.
• Perspective: Fixed-term maternity cover for at least 14 months, with the potential for a subsequent permanent role.
• Attractive Compensation: Competitive remuneration that rewards success and performance.
• Modern Hybrid Work Environment: Hybrid work opportunities in Stuttgart, Berlin, Frankfurt, or Vienna with flexible working hours.
• Additional Benefits: Perks such as bike leasing, subsidy for Urban Sports Club or Wellpass, Workflex (up to 20 days/year working in a European country of your choice), and 30 days of vacation, plus extra days off on December 24th and 31st.

Join our team and become part of our success story!