CRM-Manager (gn)

Remotely; Frankfurt; Hybrid; EUR 50.000 - 75.000; Vollzeit

Benefits dieser Stelle

Hybrid work opportunities

30 days vacation

Extra days off Dec 24 & 31

Bike leasing

Urban Sports Club / Wellpass subsidy

Workflex (up to 20 days/year in Europe

Zusammenfassung

Boerse Stuttgart Digital is seeking a CRM Manager (gn) to plan, manage, and optimize CRM campaigns across the customer lifecycle—from onboarding to retention and re-engagement. You will collaborate with Marketing, Product, BI, and UX/UI to develop data-driven campaigns and personalized journeys that strengthen engagement and loyalty.

The fixed-term maternity cover spans at least 14 months, with the potential for extension or a permanent role. Fluency in English is essential; German is a plus.

Qualifikationen

• 2-3 years hands-on experience in CRM/retention marketing or equivalent role.
• Experience in independently managing CRM campaigns end-to-end.
• Experience with professional CRM platforms, such as Braze.
• Solid knowledge of audience segmentation, personalization, marketing automation, and automated journeys.
• Experience with A/B testing and data-based optimization of campaign performance.
• Structured, independent working style with high quality standards and attention to detail.
• Multilingual CRM setups and technical topics (SQL, HTML/CSS, API integrations, Liquid templating) are a plus.
• Excellent English skills; fluent German is a plus.

Aufgaben

• Plan, manage, and optimize CRM campaigns across the entire customer lifecycle — from onboarding to retention and re-engagement.
• Multichannel campaign management across email, push notifications, in-app messages, and banners with a consistent brand voice.
• Develop automated customer journeys based on user behavior, lifecycle stages, and triggers.
• Define customer segments and implement personalized CRM measures to increase relevance and loyalty.
• Run A/B tests, analyze relevant CRM KPIs, and continuously improve campaign logic.
• Collaborate with Marketing, Product, BI, and UX/UI to align CRM measures with product and business goals.
• Ensure high-quality, GDPR-compliant campaign implementation with clear documentation.

Kenntnisse

CRM experience 2-3 years

Campaign management

Braze

Segmentation & Automation

Testing & Optimization

Ownership mindset

SQL

HTML/CSS

API integrations

Liquid templating

English fluency

German a plus

Tools

Braze

Jobbeschreibung

CRM-Manager (gn)

Location: All hubs (Frankfurt, Stuttgart, Berlin, Vienna)

As part of the Boerse Stuttgart Group, Boerse Stuttgart Digital has built the largest digital and crypto business of all European exchange groups. With solutions for institutional clients in the areas of brokerage, trading, and custody, as well as the BISON platform for retail investors, Boerse Stuttgart Digital provides reliable, regulated, and transparent access to the world of cryptocurrencies. The Boerse Stuttgart Group employs more than 700 people across locations in Stuttgart, Berlin, Frankfurt, Stockholm, Zurich, Madrid, Milan, and Ljubljana.

In the BISON CRM team, we shape direct communication with our customers across the entire customer lifecycle. Through channels such as email, push notifications, in-app messages, and banners, we develop data-driven campaigns and automated customer journeys that strengthen engagement, retention, and loyalty. In this role, you will plan, manage, and optimize CRM campaigns end-to-end -- from strategy and copywriting to segmentation, delivery, and analysis. You will work closely with Marketing, Product, BI, and UX/UI and actively contribute to further developing engagement, retention, and loyalty at BISON. For a fixed-term maternity cover of at least 14 months, we are looking for you as CRM Manager (gn) -- with the potential for an extension or permanent role.

Ready to actively shape CRM communication for BISON? Bring your experience to our CRM team and further develop campaigns, automated journeys, and personalized communication. We look forward to your application!

Your Tasks

• CRM Campaigns:Planning, execution, and optimization of CRM campaigns across the entire customer lifecycle -- from onboarding and activation to retention and re-engagement.
• Multichannel Communication:Managing target-group-specific campaigns across channels such as email, push notifications, in-app messages, and banners with a consistent brand voice and relevant messaging.
• Customer Journeys:Developing automated communication flows based on user behavior, lifecycle stages, and relevant triggers.
• Segmentation & Personalization:Defining customer segments and implementing personalized CRM measures to increase relevance, engagement, and loyalty.
• Testing & Optimization:Running A/B tests, analyzing relevant CRM KPIs, and continuously improving campaign logic.
• Cross-Functional Collaboration:Working closely with Marketing, Product, BI, and UX/UI to align CRM measures with product and business goals.
• Quality & Compliance:Ensuring high-quality, brand-compliant, and GDPR-compliant implementation of all campaigns before go-live, including clear documentation of campaigns and learnings.

What You Bring to the Table

• Professional Experience: Ideally around two to three years of hands-on experience in CRM, retention marketing, lifecycle marketing, or a comparable role.
• Campaign Management: Experience in independently managing CRM campaigns end-to-end.
• CRM Tools: Experience with professional CRM platforms, such as Braze, or other comparable tools.
• Segmentation & Automation: Solid knowledge of audience segmentation, personalization, marketing automation, and automated customer journeys.
• Testing & Optimization: Experience with A/B testing as well as data-based analysis and optimization of campaign performance.
• Mindset & Ownership: Structured, careful, and independent working style with high quality standards, strong attention to detail, an ownership mindset, and openness to new CRM tools and approaches.
• Digital Environment & Technical Affinity: Experience in fintech, digital products, app-based environments, multilingual CRM setups, or technical topics such as SQL, HTML/CSS, API integrations, or Liquid templating is a plus.
• Language Skills: Excellent English skills, both written and spoken; fluent German is a plus.

What We Offer You

• Dynamic and Innovative Environment:Work in the midst of a dynamic, fast-growing, and innovative sector of Crypto & Digital Assets.
• Room to Shape:A responsible CRM role in which you can actively further develop campaigns, customer journeys, and processes.
• Perspective:Fixed-term maternity cover for at least 14 months, with the potential for a subsequent permanent role.
• Attractive Compensation: Competitive remuneration that rewards success and performance.
• Modern Hybrid Work Environment: Hybrid work opportunities in Stuttgart, Berlin, Frankfurt, or Vienna with flexible working hours.
• Additional Benefits:Perks such as bike leasing, subsidy for Urban Sports Club or Wellpass, Workflex (up to 20 days/year working in a European country of your choice), and 30 days of vacation, plus extra days off on December 24th and 31st.

Join our team and become part of our success story!