CRM & lifecycle marketing manager in insurance

Alteos GmbH; Berlin; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Meal subsidies

Discounts on public transport (VBB)

Company bike leasing

Flexible working hours

Job summary

Alteos GmbH ищет опытного специалиста по удержанию и lifecycle-маркетингу, работающего на стыке B2B и B2C. Вы будете развивать lifecycle-потоки в HubSpot, строить управляемые дашборды и сегменты партнеров для целевых действий.

Руководить веб-частью в Webflow, координировать бюджеты и взаимодействие с командами Sales, Product и Content. Требуется опыт масштабирования CRM-цепочек, аналитика KPI, умение работать с Metabase и Google Analytics.

Qualifications

• Опыт 5+ лет в удержании, привлечении и lifecycle-маркетинге в B2B/B2C.
• Опыт самостоятельной сборки и масштабирования lifecycle/CRM процессов в HubSpot или аналогичном инструменте.
• Сильная аналитика данных, умение строить KPI и принимать решения по данным.

Responsibilities

• Разрабатывать масштабируемые жизненные циклы в HubSpot от onboarding до churn в B2C/white-label партнерствах.
• Развивать отчеты и дашборды (Metabase, HubSpot) как управленческие инструменты.
• Создавать сегменты партнеров по логике, а не интуиции, для целевого удержания и роста.
• Совместно с RevOps обеспечивать корректность данных и атрибуцию для принятия решений.
• Управлять сайтом Alteos (Webflow) и SEO/AEO структуру.

Skills

HubSpot

CRM стратегия

Data-дэшборды

Excel

SQL

Google Analytics

Кросс-функциональное взаимодействие

Управление бюджетом

Tools

Webflow

Metabase

Asana

Google Analytics

Job description

Описание:

Alteos enables companies to seamlessly integrate insurance into their offerings. Its own tech platform automates all administrative processes, from taking out an insurance policy to handling claims. With around 100 employees from more than 25 different nations, Alteos is a diverse and inclusive company that attracts professionals from around the world. We work in a company culture that supports new ways of working and promotes agile organizational development.

Задачи:

You create scalable lifecycle flows in HubSpot, from partner onboarding to churn prevention, extending them to the B2C lifecycle of end customers in white-label partnerships. You turn reporting and dashboards (Metabase, HubSpot) into real management tools: you drive the shift from cost per lead to cost per revenue. You create partner segments based on clear logic rather than gut feeling, so that retention and growth measures are targeted rather than across the board. As a sparring partner for Digital Product, you bring together the website, portals and shop flows, and ensure that all marketing deliverables are ready for product go-lives. Together with RevOps, you ensure that data flows, attribution and CRM data quality provide a reliable basis for decision-making. You have end-to-end responsibility for the Alteos website (Webflow), including its technical SEO/AEO structure. You support the planning of partner-related communications and contribute to budget planning.

Требования:

At least 5 years of experience in retention, acquisition and lifecycle marketing at the intersection of B2B and B2C, with a background in CRM, SEO/AEO, strategy and start-ups. You have independently built and scaled lifecycle/CRM flows in HubSpot or a comparable tool, ideally in a partnership business. Strong data affinity: you build and read dashboards, define KPIs and make data-based decisions (Excel, SQL, Google Analytics; Metabase is a plus). Experience independently managing a website or CMS (Webflow ideally) and being responsible for a marketing or CRM budget. Experience with Asana or a comparable project management tool for managing initiatives involving multiple stakeholders. You communicate effectively across functions with Sales, Product, Operations and Content, even without formal authority, and enjoy taking responsibility for your area. Будет плюсом: Experience in insurance, InsurTech, FinTech or other regulated B2B industries, as well as with attribution models and paid media, is a plus

Условия:

At Alteos, you experience an exceptional combination for the insurance industry. Here, entrepreneurial freedom, technical know-how and the reliability of our investor AXA come together. Together, we develop innovative solutions and set new standards in the insurance industry. Become part of our team and work with talented and diverse colleagues. Daily interaction is a great source of motivation for us, and we hope you will share this enthusiasm! Shape the future of Alteos, contribute to projects and explore new paths. Work at the intersection of insurance and technology and develop into a sought-after expert. We foster a company culture that values diversity, rewards performance, and embraces trust and transparency. We offer flat hierarchies and the opportunity to develop in your own way. We offer you a permanent employment contract and a fair salary. Your salary increases every 9–18 months in recognition of your performance. Enjoy trust-based working hours and a hybrid model combining the office, working from home and occasional work from elsewhere in Europe. You receive 27–30 days of annual leave, depending on your length of service. We support your professional development with training and also offer meal subsidies, discounts on the VBB Umweltkarte and company bike leasing.