CRM Campaign Managers (Talent Pool) (div/f/m)

dept; Deutschland; Remote; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

dept is seeking talent to drive end-to-end multichannel marketing campaigns within a client team, combining strategy, CRM execution, and AI-enhanced personalisation. You will bridge marketing strategy with practical delivery across email, push, onsite, and in-app channels.

As part of an embedded in-house model, you will leverage AI tools, ensure data privacy, and maintain brand guardianship while delivering high-quality, timely campaigns and post-campaign insights.

Qualifikationen

• Experience delivering multi-channel marketing communications (email, push, onsite, in-app).
• Hands-on with AI tools and prompt workflows for content generation and personalisation.
• Understanding of B2C marketing execution, segmentation, and campaign tracking logic.
• Very organised with multiple projects and priorities in fast-paced environments.
• Data-driven mindset with experience QA, performance optimisation, or post-campaign analysis.

Aufgaben

• Translate propositions and insights into end-to-end multi-channel campaign plans across owned channels.
• Manage, build, deploy CRM campaigns from briefing to QA, execution and analysis.
• Explore and apply AI tools and prompt workflows to accelerate content generation and testing.
• Lead creative asset development across channels with brand consistency and rapid iteration for A/B tests.
• Liaise with stakeholders and cross-functional teams to clarify questions and meet deadlines.
• Optimise personalization, audience targeting and segmentation to maximise engagement and performance.
• Design, test, and analyse A/B testing frameworks and real-time metrics for insights.
• Troubleshoot data accuracy, dynamic tags, and targeting logic for high-quality delivery.
• Maintain understanding of the brand, strategies, and customer segments as a trusted adviser.

Kenntnisse

Multi-channel marketing

AI tooling

Campaign tracking

Data-driven

Communication

HTML/CSS basics

Tools

AI tools

HTML/CSS

Jobbeschreibung

JOB PURPOSE

We are always on the lookout for new talent. Whether you're looking to kick-start your campaign management career, are a hands-on CRM specialist, or a seasoned Marketing Manager with campaign strategy and leadership experience, we would love to hear from you. As part of our embedded inhouse model, you will be employed by DEPT® but embedded within our Client’s team. From your day-to-day responsibilities, collaborations and deliverables, you’ll operate directly within the client team, allowing for the best of both worlds: the close-knit feel and impact of working inhouse, alongside access to the benefits, opportunities and support that DEPT® offers. You will bridge the gap between marketing strategy, end-to-end multichannel campaign delivery, and AI innovation. Sitting at the intersection of campaign strategy, CRM execution, marketing technology, and creative production, you will be responsible for how the client presents itself to customers across owned channels (email, push, onsite, in-app, landing pages). Depending on your level, you will manage campaign plans, build and QA CRM workflows, optimise cross-channel engagement, and leverage cutting-edge AI tools to scale personalisation and elevate performance.

WHAT YOU’LL DO

• Translate business propositions and consumer insights into inspiring, end-to-end multi-channel campaign plans across owned channels (onsite, web, app, email, push).
• Manage, build, and deploy CRM campaigns from briefing and creative development to QA, execution, and post-campaign analysis.
• Actively explore and apply AI tools and prompt workflows to accelerate content generation, creative ideation, dynamic personalisation, and campaign testing.
• Lead creative asset development across channels, ensuring brand consistency, high-quality execution, and rapid iteration for A/B testing.
• Liaise with internal stakeholders and cross-functional teams to clarify questions, manage expectations, and maintain briefing deadlines.
• Optimise campaign personalisation, audience targeting and segmentation to maximise engagement and commercial performance across customer segments.
• Design, test, and analyse A/B testing frameworks and real‑time channel metrics to deliver actionable post-campaign insights.
• Troubleshoot technical campaign setups (data accuracy, dynamic tags, targeting logic, link rendering) to ensure high quality, on-time delivery.
• Maintain an understanding ofClient brand, strategies, and customer segments to act as a trusted creative adviser and brand guardian.
• Ensure responsible AI usage across workflows, prioritising data privacy, output validation, and continuous process optimisation.

WHAT YOU BRING

• Experience delivering a broad range of multi‑channel marketing communications, including email, push notifications, onsite banners, and in‑app channels.
• Strong interest or hands‑on experience with AI tools (e.g. ChatGPT/GPTs, automation platforms, generative tools) and prompt workflows.
• Understanding of B2C marketing execution, dynamic content, customer segmentation, and campaign tracking logic.
• Extremely organised, with the ability to manage multiple projects, timelines, and priorities in a fast‑paced environment.
• Data‑driven mindset with experience conducting campaign QA, performance optimisation, or post‑campaign analysis.
• Highly motivated to learn, grow, and continuously improve processes through innovative tactics.
• Personable, approachable demenor and strong collaborator across global, matrixed teams.
• Excellent written and oral communication skills, with the ability to engage and present to stakeholders.
• Basic understanding of HTML/CSS