Head of Digital Marketing & CRM | DTC Challenger

Cranberry Panda; München; Vor Ort; EUR 90.000 - 140.000; Vollzeit

Zusammenfassung

An exciting opportunity awaits a dynamic leader in digital marketing and CRM for a scaling DTC business. This role offers the chance to spearhead campaign strategies across various channels, including email and print, while optimizing for key performance indicators. Join a fast-paced environment where your contributions will directly impact growth and success. With a strong focus on personal development and a supportive leadership team, this position is perfect for a motivated individual looking to elevate their career in a thriving industry. Embrace the chance to make a significant impact in a company that values innovation and ambition.

Qualifikationen

• Experience in a DTC business, ideally in FMCG or beauty.
• Proven success in Meta advertising with measurable improvements.
• Strong expertise in campaign strategy, testing and performance marketing.
• Experience in CRM including email and print campaigns.
• Data-driven with ability to translate insights into actions.
• Excellent project management and organizational skills.
• Hands-on, results-oriented approach.

Aufgaben

• Develop and execute monthly trading plan campaign strategy.
• Manage and optimize CRM campaigns, driving personalization.
• Develop, test and execute META advertising campaigns.
• Implement structured A/B testing strategies.
• Monitor and analyse performance metrics.

Kenntnisse

Digital Marketing

CRM Campaign Management

Meta Advertising

A/B Testing

Performance Marketing

Analytical Skills

Project Management

Leadership

Growth mindset

Tools

Asana

Tableau

Jobbeschreibung

Head of Digital Marketing & CRM | DTC Challenger

This is a very exciting opportunity to lead digital campaign planning and CRM for a scaling DTC business.

Why should you join?

• Work with a fantastic manager, who will support growth and development while giving you ownership and autonomy.
• Excellent leadership team and an ambitious, entrepreneurial culture.
• Opportunity to lead the trading plan campaign strategy across CRM (email & print), as well as META and performance channels.
• International scope - very strong across EU markets and always expanding.
• Exciting business - very fast paced and lots of scope!
• Great for a strong Digital Marketing Manager looking for a step up.
• Hybris set up with 3 days in office and a sociable culture.

The Role

You will be responsible for developing and executing a monthly trading plan campaign strategy, ensuring alignment with seasonal trends and key topics, optimising for KPI’s such as ROAS, CPA, and conversion.

• Lead monthly trading campaign strategy.
• Manage and optimise CRM campaigns (email and print), driving personalisation and effectiveness.
• Develop, test and execute META advertising campaigns (with an internal media buyer).
• Implement structured A/B testing strategies to enhance campaigns and engagement.
• Monitor and analyse performance metrics.

You

The skillset below is needed, but this business puts a big focus on people and attitude – if you’re hungry, have a growth mindset, want to make an impact - that will go a long way!

• Experience in a DTC business (ideally in the FMCG/beauty space).
• Proven success in Meta advertising, with case studies showcasing ROAS and CPA improvements.
• Strong expertise in campaign strategy, A/B testing, and performance marketing.
• Experience in CRM, including email marketing and print campaigns.
• Data-driven mindset, with the ability to translate insights into actionable strategies.
• Excellent project management and organizational skills, with a hands-on, results-oriented approach.
• Strong analytical skills with experience in tracking, reporting, and optimizing marketing performance, whilst having previous experience in working with Asana and Tableau is a plus.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising, Marketing, and Analyst

Industries

Retail, Retail Health and Personal Care Products, and Wellness and Fitness Services