Business Development Manager – 2D Smart Vision

LMI Technologies; München; On-site; EUR 80,000 - 140,000; Full time

Benefits offered by this job

Strategic visibility

High-growth market

Performance-based compensation

Autonomy & impact

Job summary

LMI Technologies is hiring a Business Development Manager (BDM) to lead direct sales growth in Europe from the Munich hub. The role focuses on expanding the 2D Smart Camera market, building end-user and integrator coverage, and driving multi-sensor opportunities across Germany and Europe.

You will conduct on-site demonstrations, validate feasibility with customers, and collaborate with FAEs on toolchain configurations while maintaining autonomy in early validation.

Qualifications

• German: business fluent/native proficiency (essential for DACH engagement).
• English: business fluent (essential for internal collaboration).
• 3+ years of successful B2B technical sales in Industrial Machine Smart Vision or related fields.

Responsibilities

• Expand 2D Smart Camera market in DACH and Europe, targeting new B2B customers.
• Conduct on-site hands‑on technical demonstrations and evaluations.
• Develop territory strategy across DACH and Europe, align with distributors and integrators.
• Manage full sales cycle from prospecting to closing with rigorous CRM tracking.

Skills

German language

English language

Business communication

Job description

Based out of our LMI hub in Munich, our secondary base in Berlin, we are hiring a high-performing, growth-driven Business Development Manager (BDM) to spearhead our direct sales expansion in the European market, with a primary focus on the Gocator Smart 2D Smart Vision sector.

Reporting directly to Managing Director & Sales Leader, EMEA, this role is central to sustaining our strong regional sales performance, expanding direct end-user and integrator coverage across Germany and Europe, and establishing LMI's footprint in high-growth 2D vision applications.

This position requires a self-motivated technical sales professional with strong experiences in the 2D Smart Camera business who combines strong prospecting capabilities ("hunting mindset") with practical, hands‑on technical demonstration skills.

Core Responsibilities

• 2D Smart Camera Market Expansion & Business Development (60–70% Primary Focus)
  • Proactively identify, target, and acquire new B2B customers within the 2D smart machine vision, factory automation, and industrial sensing markets.
  • Lead direct outreach campaigns ("hunting") across key industrial verticals (e.g., automotive, packaging, electronics, cable, and food processing).
  • Follow up on high-intent inbound inquiries and AI-driven/Co-pilot user leads, evaluating customer requirements and converting initial interest into qualified pipeline opportunities.
  • Drive market penetration across the DACH region and expanded European territories.
• Technical Demonstrations & Practical Evaluations
  • Conduct hands‑on technical product demonstrations directly at customer sites using portable 2D sensor kits and demo equipment.
  • Set up 2D smart camera hardware and inspection software on‑site to validate project feasibility and prove best‑case application demos.
  • Collaborate with Field Application Engineers (FAEs) on complex toolchain configurations while maintaining the independence to execute initial technical validation autonomously.
• Territory Strategy & Channel Alignment
  • Develop flexible sales strategies across assigned regional territories (DACH, UK, Northern/Southern Europe).
  • Work strategically alongside existing distribution partners and system integrators, balancing direct end‑user engagement with partner channel harmony.
  • Focus on medium‑to‑large multi‑sensor opportunities while maintaining efficient qualification processes for smaller end‑user requirements.
• Sales Pipeline & Account Management
  • Manage the full sales lifecycle from prospect identification, initial technical qualification, demo presentation, and commercial negotiation to closing.
  • Maintain rigorous CRM pipeline tracking and account documentation to support transparent forecasting.

Education, Qualifications & Skills

• Required Technical & B2B Sales Experience
  • Proven B2B Technical Sales Track Record: 3+ years of successful business development or sales experience within Industrial Machine Smart Vision (2D/3D), Factory Automation, Photonics, or Sensor Technologies.
  • Hands‑on Technical Aptitude: Ability to mount, connect, and configure 2D vision cameras and software on‑site for customer proof‑of‑concepts.
  • Proactive Prospecting Ability: Demonstrated experience in cold outreach, direct client acquisition, and managing long B2B technical sales cycles.
• Mobility & Travel Readiness:High willingness to travel across Germany and Europe for client visits, technical trials, and industry trade shows.
• Languages & Communication
  • German: Business fluent / native proficiency (essential for DACH customer engagement).
  • English: Business fluent (essential for internal global collaboration and international accounts).

What We Offer

• Strategic Visibility: Direct access and reporting line toManaging Director & Sales Leader, EMEA, with opportunity to shape LMI Technologies' European footprint.
• High‑Growth Market: Leading‑edge vision solutions addressing critical automation shortages in logistics and industrial manufacturing.
• Performance‑Driven Compensation: Competitive performance‑based compensation structure featuring a 60/40 base‑to‑variable target split (pre‑communicated privately prior to interview).
• Autonomy & Impact: High level of ownership to manage your territory like a business within a global corporate group (LMI Technologies).

Our Recruitment Process

• Talent Discovery (Human Resources): Initial conversation coveringbackground, English and German language fluency, and mutual role fit.
• Strategy & Vision (Hiring Manager): Deep‑dive discussion with Managing Director focusing on your "hunter" experience, European territory strategy, and 2026-2030 plan.
• Peer & Collaboration: Evaluation of technical depth, synergy, and experience navigating relationships with cross‑functional leaders.
• Executive Alignment (CEO): Possible final conversation with CEO on global expansion goals and long‑term vision.