Brand Manager

Raw Fury; Deutschland; Remote; EUR 60,000 - 90,000; Full time

Job summary

Raw Fury is seeking a Brand Manager to grow our LatAm presence and oversee marketing across our portfolio of titles. You will shape how we bring games to life and connect with players from initial spark to long-term love.

This role sits in the Product Team and collaborates with SoCom, PR, Events, Paid Media, and Influencer Management to feed a marketing strategy into the G2M plan and to continuously create hype around our games.

Responsibilities

• Tailoring campaigns that amplify a game’s creative identity and resonate with global audiences
• Guiding the game’s marketing presence from strategy to execution ensuring budgets are managed wisely, and marketing activities connect directly to the game’s vision.
• Own and manage the marketing budget.
• Crafting narratives and strategies that generate anticipation and long-term relevance
• Making sure different marketing disciplines are contributing in alignment and decisions on the marketing direction.
• Monitor engagement and campaign performance across several projects
• Contribute to company-wide marketing efforts and collaborate with our CMO as a steward of the overall Raw Fury brand

Job description

We’re looking for a Brand Manager to help grow our LatAm presence and the marketing functions across our amazing portfolio of games. In this role, you’ll help shape how we bring games to life and connect games with players, from that first creative spark all the way to long-term player love.

A Brand Manager at Raw Fury works in the Product Team and in close liason with all the other marketing disciplines such as SoCom, PR, Event, Paid Media and Influencer Management to feed a marketing strategy into the G2M plan and continuously create hype about the game. You create bespoke boutique-style marketing campaigns on a global level that fit the needs of each game, reach the target group and put our games in the hands of players.

We are a distributed company currently looking to expand our presence in the LatAm region, which is why this role should be based in the region, starting off by working from home while building up local presence.

Responsibilities

As Brand Manager at Raw Fury you will be

• Tailoring campaigns that amplify a game’s creative identity and resonate with global audiences
• Guiding the game’s marketing presence from strategy to execution ensuring budgets are managed wisely, and marketing activities connect directly to the game’s vision.
• Own and manage the marketing budget.
• Crafting narratives and strategies that generate anticipation and long-term relevance
• Making sure different marketing disciplines are contributing in alignment and decisions on the marketing direction.
• Monitor engagement and campaign performance across several projects
• Contribute to company-wide marketing efforts and collaborate with our CMO as a steward of the overall Raw Fury brand

What We're Looking For

We’re looking for someone with a creative edge. You likely bring:

• Lots of experience in video game brand marketing, including campaign ownership across multiple titles
• A proven track record of translating creative ideas into clear strategies, timelines, and deliverables
• Excellent stakeholder management and cross-functional collaboration skills
• A deep understanding of how to connect games with players across various channels and markets
• Comfort working in a moving environment and shaping structure where needed
• A collaborative, ego-free approach that puts the game first

Bonus Points

• Experience in brand planning for several games in parallel
• Background in publishing, developer collaboration, or boutique/indie campaigns
• Familiarity with analytics tools and data-informed decision making