Creative Lead - Marketing

CrazyLabs; Berlin; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Impact millions of players worldwide

Creative and supportive team

Flexible work environment

Job summary

A leading mobile gaming company in Berlin is seeking a Creative Lead for Marketing to guide the creative vision for their games. You will manage a talented team, drive marketing creatives, and set new creative trends. Ideal candidates have 5+ years in mobile gaming, strong storytelling, and analytical skills. The role offers a fun and flexible work environment with opportunities for growth.

Qualifications

• 5+ years in mobile gaming creative roles.
• Experience in leading a team.
• Hybrid-casual experience is a huge advantage.

Responsibilities

• Lead the creative strategy for new and existing games.
• Manage and mentor a squad of designers and developers.
• Drive high-performing marketing creatives.

Skills

Mobile gaming creative roles

Creative strategies

Storytelling skills

Analytical mindset

Leadership skills

Fluent in English

Job description

Join to apply for the Creative Lead - Marketing role at CrazyLabs

CrazyLabs is a global leader in mobile gaming with 7B+ downloads. We’re looking for a Creative Lead to guide the creative vision for our top hybrid‑casual and casual games and lead a talented team of motion and design experts.

What You’ll Do

• Lead the creative strategy for new and existing games
• Manage and mentor a squad of motion designers, graphic designers, and creative developers
• Drive high‑performing marketing creatives (videos, playables, IECs, GIFs, static)
• Oversee App Store visuals (icons, screenshots, titles, videos)
• Build and optimize creative testing methodologies
• Partner with UA teams to make fast, data‑driven creative decisions
• Identify and set new creative trends in the gaming space

What We’re Looking For

• 5+ years in mobile gaming creative roles
• Hybrid‑casual experience and Simulation games – a huge advantage
• Proven success building creative strategies and growth‑driving campaigns
• Excellent storytelling skills across video, design, UX, and copy
• Analytical mindset with strong communication and leadership skills
• Experience in leading a team
• Fluent in English
• Live and breathe social trends
• Motion design background – nice to have

What We Offer

• A chance to impact millions of players worldwide
• A creative, supportive team
• The chance to shape our next hit game
• A culture that encourages learning and experimentation
• Fun and flexible work environment

Senior level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales

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