Senior B2B Online Marketing Manager (m/f/d)

Klickspace GmbH; Köln; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Performance-based bonus

Hybrid & Flexible

Job summary

Klickspace GmbH in Köln seeks a Senior B2B Online Marketing Manager to lead online marketing programs for B2B clients, spanning paid, organic, and lifecycle channels. You will develop campaigns, manage budgets, and monitor KPIs across the funnel.

Collaboration with SEO, content, and automation specialists is essential as you drive growth and scale for mid-sized manufacturers and SaaS companies.

Qualifications

• 5+ years of experience in B2B online marketing in an agency or in-house.
• Deep expertise in two or more: LinkedIn Ads, Google Ads, B2B SEO/content, or marketing automation.

Responsibilities

• Hold strategic responsibility for B2B clients’ online marketing programs across all channels.
• Develop campaign strategies and funnels for lead generation, demand generation, and ABM.
• Manage LinkedIn Ads, Google Ads, SEO/content, and marketing automation as an integrated setup.
• Budget, forecasts, and KPIs; report results to marketing leads and management.
• Lead interdisciplinary project teams; translate strategy into operational excellence.
• Track trends, test new channels (GEO, AI search, ABM platforms), evolve our B2B offering.
• 5+ years of experience in B2B online marketing with pipeline responsibility.

Skills

B2B online marketing

Pipeline responsibility

German proficiency

English proficiency

LinkedIn Ads

Google Ads

B2B SEO/content

Marketing automation

Tools

HubSpot

Pardot

ActiveCampaign

Job description

You’ll take a holistic approach to managing our B2B clients’ online marketing strategies with a clear focus on qualified leads, the sales pipeline, and measurable growth. From performance marketing and SEO to content and marketing automation.

As Senior B2B Online Marketing Manager at Klickspace, you take on strategic responsibility for the online marketing programs of our B2B clients, ranging from mid-sized manufacturers to SaaS companies. You develop integrated campaigns across paid, organic, and lifecycle channels, manage budgets in the six- to seven-figure range, and keep a clear eye on KPIs such as pipeline, MQL/SQL, CAC, and ROAS.

You work closely with our specialists in SEO, SEA, content, web development, and AI, and are the driving force behind growth, strategy, and scale.

Your Responsibilities

• You hold strategic responsibility for your B2B clients’ online marketing programs across all channels.
• You develop campaign strategies and funnels for lead generation, demand generation, and ABM.
• You manage LinkedIn Ads, Google Ads, SEO/content, and marketing automation as an integrated setup.
• You’re responsible for budgets, forecasts, and KPIs, and report results directly to marketing leads and management.
• You lead interdisciplinary project teams and make sure strategy translates into operational excellence.
• You track trends, test new channels (e.g. GEO, AI search, ABM platforms), and keep evolving our B2B offering.
• 5+ years of experience in B2B online marketing in an agency enviornment or in-house, ideally with pipeline responsibility.
• Deep expertise in at least two of the following: LinkedIn Ads, Google Ads, B2B SEO/content, marketing automation (HubSpot, Pardot, ActiveCampaign, or similar).
• You think in funnels, cohorts, and unit economics.
• Experience with complex B2B sales cycles, buying centers, and the interplay between marketing & sales.
• Very good German (C1+) and English.
• Structured, hands-on way of working and a drive to move demanding B2B clients forward.

What We Offer

• Fair senior-level salary with a performance-based bonus and a share in our growth.

Hybrid & Flexible

Modern office in Cologne, flexible working hours, and remote work.

Top B2B Clients

Exciting mandates from mid-sized businesses, industry, and SaaS, with real substance and budget.

State-of-the-Art Stack

We work with everything that’s relevant, including AI tools and marketing automation.

Continuing Education

A fixed budget for conferences, certifications, and industry literature.

A Team on Equal Footing

Experienced colleagues, flat hierarchies, and short decision paths.

Sounds like you?