Assistant Brand Manager - Consumer Engagement (German Speaking)

AB Agri Ltd; Deutschland; Remote; EUR 40,000 - 55,000; Full time

Benefits offered by this job

Bonus program

Company car/allowance

Career development

Wellbeing benefits

Job summary

AB Agri is seeking an Assistant Brand Manager - Consumer Engagement (German speaking) to join our International Marketing team. Based remotely in Germany, you will engage German-speaking consumers, bring campaigns to life and help grow our presence across international markets.

You'll build relationships, manage enquiries and support campaigns, product launches and ambassador programmes while localising communications for German audiences. Travel internationally as needed.

Qualifications

• Fluent German and English written and spoken.
• Passion for horses and involvement in the German equestrian community.
• Experience in marketing, consumer engagement, or related commercial field.
• Strong communication and relationship-building with a customer-first mindset.
• Confident using social media and digital platforms.
• Excellent organisational skills with multiple projects.
• Proactive, creative, and solutions-focused.
• Willingness to travel internationally.

Responsibilities

• Be the voice of our brands to German-speaking consumers across digital and traditional channels.
• Manage enquiries, feedback and customer interactions to deliver exceptional experiences.
• Plan and execute international marketing campaigns, product launches and activations.
• Grow our digital presence through e-commerce, social media and content marketing.
• Collaborate with international teams, distributors and agency partners on local activations.
• Support ambassador and influencer programmes to boost brand awareness.
• Gather consumer insights and market trends to inform activities.
• Localise marketing communications for German-speaking audiences.

Skills

Fluent German

Fluent English

Marketing experience

Customer service

Social media

Project management

Customer-first mindset

Job description

The Role & Key Responsibilities

Job Title: Assistant Brand Manager - Consumer Engagement (International)

Location: Germany / Home Based / Remote

Love horses, people and marketing? Looking for a role where you can combine all three?

We're looking for an enthusiastic Assistant Brand Manager - Consumer Engagement (German Speaking) to join our International Marketing team, supporting two leading animal health and nutrition brands, NAF and Nutrilabs. Based remotely in Germany, you'll play a key role in engaging with consumers, bringing marketing campaigns to life and helping to grow our presence across international markets.

This is an exciting opportunity to combine your passion for the equestrian industry with consumer engagement, digital marketing and brand activation, making a real impact on how our brands connect with customers.

What You'll Be Doing

• Be the voice of our brands, building strong relationships with German-speaking consumers across digital and traditional channels.
• Deliver exceptional consumer experiences by managing enquiries, feedback and customer interactions.
• Support the planning and execution of international marketing campaigns, product launches and brand activations.
• Help grow our digital presence through e-commerce initiatives, social media engagement and content marketing activities.
• Work closely with international teams, distributors and agency partners to deliver local market activations.
• Support ambassador and influencer programmes, helping to identify opportunities to increase brand awareness and engagement.
• Gather and share consumer insights, feedback and market trends to inform future marketing activity.
• Adapt and localise marketing communications for German-speaking audiences, ensuring messaging remains relevant and impactful.

What You'll Bring

• Fluent German and English language skills, both written and spoken.
• A genuine passion for horses, with hands‑on involvement in the German equestrian community.
• Experience in marketing, consumer engagement, customer service or a related commercial field.
• Strong communication and relationship-building skills with a customer-first mindset.
• Confidence using social media, digital platforms and online communities.
• Excellent organisational skills with the ability to manage multiple projects and priorities.
• A proactive, creative and solutions-focused approach.
• A collaborative attitude, with enthusiasm to learn, develop and contribute to a growing international team.
• Willingness to travel internationally as required.

Where growth meets purpose

What sets us apart is how we delight our customers - and that’s because of great people like you. People with different life experiences who share common values. Together, we’re shaping a world where responsible nutrition is accessible to all.With a big goal comes equally big opportunities to make a career that truly feels like your own. As a team we’re collaborative, purpose-driven and encourage trying new ideas. We also find ways to nourish your individual journey, so everyone can feel proud of the difference that they make in their own way.

We’re thrilled to share that AB Agri has been recognised as one of The Times Top 50 Employers for Gender Equality 2025. This is a proud moment for us all. It highlights the real progress we’ve made to build a workplace that is inclusive, supportive, and fair for everyone. Over the last 5 years we have rebuilt our talent management practices, from inclusive hiring, to transparent pay frameworks, flexible work, and the momentum of our Employee Network Groups. Our actions are embedding inclusion at the heart of how we operate and creating a culture where people can be themselves

As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter - or anything else) just let us know.

About The Company

Rewarding your Passion

When you join us, you'll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, company car/allowance, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you - from day one.

About us

Global Supplements is a newly formed business within AB Agri and is home to leading brands such as NAF and Nutrilabs. Our supplementary feed focuses on horses, dogs and cats. We are quickly becoming the first choice for our customers in the UK and across Europe because we are passionate about our products and passionate about our animals.

We’re part of AB Agri, the agricultural division of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry.