Apple TV and Apple Music Marketing Manager, Germany

Apple; Berlin; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Apple is seeking a senior entertainment marketing professional to join the Apple Services marketing team in Germany, focusing on Apple TV and Apple Music. The ideal candidate thrives in a fast-paced environment and brings a growth-oriented, content- and partner-marketing mindset.

You will define marketing priorities for local markets, build and manage partnerships, develop growth campaigns, use data to optimize programs, and work cross-functionally with editorial, business, marketing and PR

Qualifikationen

• Deep knowledge of Germany's media and entertainment landscape.
• Proven experience building and managing partner marketing programmes.
• Track record delivering high-impact, culturally relevant campaigns.
• Strong analytical approach to ROI measurement and optimization.
• Highly collaborative with cross-functional teams.
• Proactive self-starter capable of driving opportunities.

Aufgaben

• Define marketing priorities for Apple TV and Apple Music in Germany, balancing global strategy with local nuances.
• Identify, secure and manage a portfolio of local marketing partnerships, negotiating terms and ensuring execution.
• Develop local growth marketing strategy to drive awareness, acquisition and retention.
• Leverage data and local insights to craft growth-driven programs.
• Plan and execute consumer and partner activations tied to key titles and local moments.
• Maintain Apple brand custodianship with locally relevant communications.

Kenntnisse

Partner marketing

Cross-functional collaboration

Growth marketing

Data-driven

Strategic thinking

Jobbeschreibung

Summary

The people here at Apple don't just create products — they create the kind of wonder that revolutionises entire industries. It’s the diversity of those people and their ideas that encourages the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

We are looking for a senior entertainment marketing professional to join the Apple Services marketing team in Germany, with a focus on Apple TV and Apple Music. The ideal candidate will be a growth-oriented marketer with a passion for content and partner marketing, who thrives in a fast-paced environment. If you love entertainment and are excited about sharing it with the world, this role is for you.

Description

In this role, you will:

• Define marketing priorities for Apple TV and Apple Music in Germany, balancing global strategy with local market nuances for both brand and key content.
• Identify, secure and manage a portfolio of local marketing partnerships by building new relationships, negotiating terms and ensuring effective day-to-day partnership execution.
• Develop local growth marketing strategy to drive awareness, customer acquisition and retention.
• Leverage data and local insights to craft and execute growth-driven marketing programs.
• Plan and execute consumer and partner activations and events tied to key titles and local moments.
• Serve as custodian of the Apple brand, ensuring consistent communications which are relevant for local audiences.
• Work cross-functionally across multiple international stakeholders to elevate Apple TV and Apple Music priorities, be a spokesperson for local priorities.
• Work closely with our editorial, business, marketing and PR teams to build locally relevant campaigns around new releases, key genres and local moments.
• Remain hands-on with projects from beginning to end.

Minimum Qualifications

• Deep understanding of the media and entertainment landscape in Germany
• Proven experience in building and managing successful partner marketing programmes, with an established network of market relationships preferred
• Track record in developing and executing high-impact, culturally relevant campaigns that resonate with audiences
• Strong analytical and data-driven approach, with experience in measuring, optimising and reporting on ROI of marketing initiatives
• Highly collaborative, with experience in working cross-functionally. Is able to navigate complexity and ambiguity to drive measurable results
• Proactive self-starter, with the ability to identify new business opportunities and drive projects through to completion

Preferred Qualifications

• Demonstrable experience in content, entertainment or brand marketing, preferably with a focus on subscriptions
• Experience in full 360 marketing initiatives-from strategy through execution-including above-the-line and performance/acquisition channels
• Skilled in analysing and communicating results effectively to stakeholders and senior leadership
• Exceptional social skills, with the ability to build and manage relationships with internal and external stakeholders
• Outstanding project management, adept at balancing multiple priorities and delivering on deadlines
• Ability to work with international peers collaboratively across timezones
• Proven ability to partner effectively with talent management teams and agencies
• Skilled in leading agency partnerships to develop and execute effective campaigns, ensuring creative excellent
• Passion for and understanding of Apple’s brand, products and services - notably Apple TV and Apple Music
• Proficiency in German and English

At Apple, we're not all the same. And that's our greatest strength. We draw on the differences in who we are, what we've experienced, and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. We will work with applicants to make any reasonable accommodations.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here - in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Role Number: 200673562-0399