Trade Marketing Sr Analyst - E-commerce Channel

Henkel; Puerto Bogotá; Hybrid; COP 60,000,000 - 90,000,000; Full time

Benefits offered by this job

Flexible work hours

Hybrid work model

Global wellbeing programs

8 weeks parental leave

Employee Share Plan

Job summary

Henkel Colombia is seeking a Senior Trade Marketing Analyst to lead the Trade Marketing strategy for the E-commerce channel, driving growth across strategic customers, marketplaces, and digital platforms.

You will develop and implement commercial and promotional plans that maximize brand visibility, conversion, and profitability while ensuring best-in-class execution across all consumer touchpoints. The role collaborates with Sales, Marketing, Category Management, and In-Store Execution teams.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, Economics, International Business, or related fields.
• Experience in Trade Marketing, Customer Marketing, Category Management, E-commerce, or related commercial roles.
• Proven experience developing and executing Trade Marketing strategies within E-commerce, marketplaces, or modern retail channels.
• Advanced Excel and data analysis skills.
• Advanced English proficiency.
• Strong analytical, negotiation, communication, and stakeholder management skills.

Responsibilities

• Lead the development and execution of Trade Marketing strategies and annual business plans for the E-commerce channel, aligned with commercial objectives and growth targets.
• Develop and execute brand activation campaigns, promotions, and customer marketing initiatives to drive shopper acquisition, conversion, and sell-out across digital platforms and marketplaces.
• Manage all customer touchpoints and support the execution of national brand activation campaigns, adapting them to customer-specific needs and opportunities.
• Build and manage relationships with strategic customers, online retailers, and marketplace partners, identifying opportunities for joint business growth and enhanced brand presence.
• Manage and monitor the annual trade investment budget, ensuring compliance with key financial and business KPIs, including Net Sales (NIS), Gross Profit (GP1), profitability, margin, and L6B.
• Develop and implement omnichannel initiatives to ensure a consistent consumer experience and maximize brand performance across all shopping touchpoints.
• Design and execute commercial and promotional strategies that improve visibility, traffic, conversion, and overall business performance within digital environments.
• Coordinate external agencies and partners to ensure effective implementation of digital assets, promotional campaigns, POS materials, and customer-facing activations.
• Analyze sales performance, shopper behavior, market trends, and campaign results to identify business opportunities and provide actionable recommendations.
• Monitor and report on key performance indicators (KPIs), delivering business insights and executive reports to support decision-making.
• Lead cross-functional projects with Sales, Marketing, and Execution teams to ensure seamless implementation of trade marketing initiatives.
• Conduct regular customer visits and business reviews to identify opportunities, strengthen partnerships, and ensure successful execution of commercial plans.

Skills

Advanced Excel

Data analysis

Stakeholder management

Cross-functional collaboration

English proficiency

Negotiation

Communication

Education

Bachelor’s degree in Business Administration

Job description

About this Position

We are looking for a Senior Trade Marketing Analyst to lead the Trade Marketing strategy for the E-commerce channel, driving profitable growth across strategic customers, marketplaces, and digital platforms. This role will be responsible for developing and implementing commercial and promotional plans that maximize brand visibility, conversion, and business profitability, while ensuring best-in-class execution across all consumer touchpoints.

The position will work cross-functionally with the Sales, Marketing, Category Management, and In-Store Execution teams to identify growth opportunities, optimize trade investments, and strengthen relationships with key partners within the digital ecosystem.

What you´ll do

• Lead the development and execution of Trade Marketing strategies and annual business plans for the E-commerce channel, aligned with commercial objectives and growth targets.
• Develop and execute brand activation campaigns, promotions, and customer marketing initiatives to drive shopper acquisition, conversion, and sell-out across digital platforms and marketplaces.
• Manage all customer touchpoints and support the execution of national brand activation campaigns, adapting them to customer-specific needs and opportunities.
• Build and manage relationships with strategic customers, online retailers, and marketplace partners, identifying opportunities for joint business growth and enhanced brand presence.
• Manage and monitor the annual trade investment budget, ensuring compliance with key financial and business KPIs, including Net Sales (NIS), Gross Profit (GP1), profitability, margin, and L6B.
• Develop and implement omnichannel initiatives to ensure a consistent consumer experience and maximize brand performance across all shopping touchpoints.
• Design and execute commercial and promotional strategies that improve visibility, traffic, conversion, and overall business performance within digital environments.
• Coordinate external agencies and partners to ensure effective implementation of digital assets, promotional campaigns, POS materials, and customer-facing activations.
• Analyze sales performance, shopper behavior, market trends, and campaign results to identify business opportunities and provide actionable recommendations.
• Monitor and report on key performance indicators (KPIs), delivering business insights and executive reports to support decision-making.
• Lead cross-functional projects with Sales, Marketing, and Execution teams to ensure seamless implementation of trade marketing initiatives.
• Conduct regular customer visits and business reviews to identify opportunities, strengthen partnerships, and ensure successful execution of commercial plans.

What makes you a good fit

• Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, Economics, International Business, or related fields.
• Experience in Trade Marketing, Customer Marketing, Category Management, E-commerce, or related commercial roles.
• Proven experience developing and executing Trade Marketing strategies within E-commerce, marketplaces, or modern retail channels.
• Advanced Excel and data analysis skills.
• Advanced English proficiency.
• Strong analytical, negotiation, communication, and stakeholder management skills.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.