Trade Marketing Specialist

Red Bull; Bogotá ciudad; Presencial; COP 36.000.000 - 60.000.000; Jornada completa

Descripción de la vacante

Red Bull is seeking a Trade Marketing professional to support planning, execution, and cross-functional coordination in Bogotá. You will help translate the country marketing plan into a sales strategy and ensure timely communication with external partners.

The role emphasizes developing trade marketing strategies, building a data platform for insights, evaluating promotions, and supporting Category Management and POS tools implementation. Fluency in English and FMCG experience are valued.

Formación

• University Degree (business, marketing or similar).
• 2-year experience in FMCG sector. Ideally as Business Insights specialist, Category Specialist, POS specialist or Key Account executive.
• Leadership, Motivation and Team Skills.
• Clear understanding of markets, sales & distribution, competitor activity, consumer & shopper behaviour, category management & business insights in FMCG context
• Analytical ability and commercial acumen to understand financial statements and market trends.
• Fluent in written and spoken English. EDV (Word, Excel, Power Point, etc.).

Responsabilidades

• Support execution on trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities. Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image.
• Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.
• Identify, develop and implement necessary processes to enhance sales business performance within areas of: build the data platform necessary to run analysis and generate insight.
• Identify opportunities and challenges. Quantify the opportunities. Prioritise and provide solutions to overcome the challenge or maximise the opportunity.
• Sales development analysis (by customer, by channel, by distribution point, etc.).
• Customer performance in all sales fundamentals.
• Channel (Retail, Impulse, C&C, etc.) specific strategies and tools/tactics.
• Promotional evaluation.
• Business planning.
• Through personal and electronic communication - educate, orientate and utilize the brand team to deliver through the line activity in store. The country marketing plan should be translated into sales strategy. Exchange ideas between Marketing and Sales departments proactively and challenge traditions. Establish an internal network with all departments necessary for efficient working – Communications, Brand, Sales, Logistics, Finance and special Customer Insight teams. Be the point of contact for the sales team to advise and give guidance on all account. You should define the Perfect Store by channel for your market using the International Model. marketing activity. Support the alignment across customers and channels regarding trade marketing activities.
• Ensure global POS toolkit is used effectively in order to:
• adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative)
• meet country needs and objectives by being financially viable
• Ensure national POS is developed only when international material is not appropriate, and a clear commercial benefit is recognized.
• Execute and align Category Management projects with the identified top customers. Build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer. Attend face to face meetings with the customer to present and work with them to improve the performance of the Category in their stores. Interpret the available data and shopper insight to come up with a tailored action plan that will grow Category turnover in that customer.
• For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.

Conocimientos

Leadership

Team Skills

Analytical Thinking

Commercial Acumen

English Proficiency

MS Office Suite

Educación

University Degree (business/marketing or similar)

Herramientas

POS toolkit

MS Office Suite

Descripción del empleo

Supports the Trade Marketing Manager on processes in order to enable smooth flow of development and coordination of the trade marketing & insights activities to maximize the potential of the RedBull brand in the trade whilst maintaining the brand personality & values. They should coordinate and align with third parties involved (E.g. External agencies, Master DP Trade marketing team) to properly have on time strategy communication for all channels with the local sales team and enable the execution of that strategy via Field Sales teams. Support with daily operative tasks.

TRADE MARKETING KNOWLEDGE & CAPABILITY

• Support execution on trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities. Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image. Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.

BUSINESS INSIGHTS

Identify, develop and implement necessary processes to enhance sales business performance within areas of

• Build the data platform necessary to run analysis and generate insight – directly manage data providers.
• Identify opportunities and challenges. Quantify the opportunities. Prioritise and provide solutions to overcome the challenge or maximise the opportunity.
• Sales development analysis (by customer, by channel, by distribution point, etc.)
• Customer performance in all sales fundamentals
• Channel (Retail, Impulse, C&C, etc.) specific strategies and tools/tactics
• Promotional evaluation
• Business planning

ALIGNMENT AND COORDINATION OF SALES AND MARKETING ACTIVITIES

• Through personal and electronic communication - educate, orientate and utilize the brand team to deliver through the line activity in store. The country marketing plan should be translated into sales strategy. Exchange ideas between Marketing and Sales departments proactively and challenge traditions. Establish an internal network with all departments necessary for efficient working – Communications, Brand, Sales, Logistics, Finance and special Customer Insight teams. Be the point of contact for the sales team to advise and give guidance on all account. You should define the Perfect Store by channel for your market using the International Model. marketing activity. Support the alignment across customers and channels regarding trade marketing activities.

POS TOOLS IMPLEMENTATION AND DEVELOPMENT / ADAPTATION

Ensure global POS toolkit is used effectively in order to:

• adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative)
• meet country needs and objectives by being financially viable

Ensure national POS is developed only when international material is not appropriate, and a clear commercial benefit is recognized

CATEGORY MANAGEMENT

• Execute and align Category Management projects with the identified top customers. Build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer. Attend face to face meetings with the customer to present and work with them to improve the performance of the Category in their stores. Interpret the available data and shopper insight to come up with a tailored action plan that will grow Category turnover in that customer.
• For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.

• University Degree (business, marketing or similar).
• 2-year experience in FMCG sector. Ideally as Business Insights specialist, Category Specialist, POS specialist or Key Account executive.
• Leadership, Motivation and Team Skills.
• Clear understanding of markets, sales & distribution, competitor activity, consumer & shopper behaviour, category management & business insights in FMCG context
• Analytical ability and commercial acumen to understand financial statements and market trends.
• Fluent in written and spoken English. EDV (Word, Excel, Power Point, etc.).

At Red Bull, we believe in the power of human potential to give wings to people and ideas. We foster an inclusive environment where every voice is valued, regardless of gender, race, sexual orientation, origin, age, or disability.
In the world of Red Bull, everyone is welcome!