Brand Marketing Specialist Premium Brands

Henkel; Bogotá; Hybrid; COP 60,000,000 - 100,000,000; Full time

Benefits offered by this job

Flexible work scheme with hybrid model

Growth opportunities (national and国际)

Global wellbeing standards

Gender-neutral parental leave

Employee Share Plan

Job summary

Henkel Colombia is seeking a Brand Marketing Specialist for Premium Brands to support the execution of brand and trade marketing plans across channels, coordinating promotions, launches, events, and POS activations.

You will analyze performance, manage vendors, and collaborate with the Sales team to tailor initiatives to customer needs, ensuring strong sell-out results and a compelling shopper experience.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Experience in Trade Marketing, Customer Marketing, Shopper Marketing, Brand Marketing or related functions.
• Advanced Excel, PowerPoint and Power BI skills.
• Strong communication, organization and stakeholder management abilities.

Responsibilities

• Support the execution of customer marketing and trade marketing plans across channels and customers.
• Coordinate promotions, product launches, events, and POS activations to drive sell-out results.
• Collaborate with Sales to tailor brand initiatives to customer needs and opportunities.
• Analyze sales performance, sell-in/sell-out, inventory, promotions and market trends to identify growth opportunities.
• Track and report KPIs, providing actionable insights to improve performance.
• Support development and execution of promotional calendars and customer programs.
• Manage suppliers and agencies, including quotations, production and implementation of materials, gifts, displays, and POS tools.
• Ensure proper execution of promotional activities and agreed plans with customers.
• Conduct store visits to assess execution, pricing, promotions, distribution, visibility and POS materials.
• Prepare presentations, business analyses and commercial proposals for internal stakeholders and customers.
• Monitor promotional budgets and ensure effective allocation and spending control.
• Identify opportunities to improve distribution, product rotation, merchandising, visibility and shopper experience.

Skills

Strong communication

Organizational skills

Stakeholder management

Analytical skills

English proficiency (advanced)

Education

Bachelor's degree in Marketing, Business Administration, Industrial Engineering, or a related field

Tools

Excel

PowerPoint

Power BI

Job description

About this Position

The Brand Marketing Specialist Premium Brands supports the execution of brand and commercial plans across customers and channels, helping drive sell-out performance, visibility, and shopper engagement. This role serves as a key link between Marketing and Sales, coordinating promotional initiatives, events, point-of-sale activations, and customer-focused marketing programs. The position is responsible for analyzing commercial performance, managing vendors, monitoring KPIs, and ensuring the successful execution of promotional activities that support business growth.

What you´ll do

• Support the execution of customer marketing and trade marketing plans across different channels and customers.
• Coordinate the implementation of promotions, product launches, events, and point-of-sale activations to drive sell-out results.
• Collaborate closely with the Sales team to adapt brand initiatives and promotional plans to customer needs and opportunities.
• Analyze sales performance, sell-in, sell-out, inventory levels, promotional effectiveness, and market trends to identify growth opportunities.
• Track and report key commercial KPIs, providing actionable insights and recommendations to improve performance.
• Support the development and execution of promotional calendars, customer programs, and in-store marketing initiatives.
• Manage suppliers and agencies, including quotations, production, and implementation of promotional materials, gifts, displays, and POS tools.
• Ensure the proper execution of promotional activities and agreed commercial plans with customers.
• Conduct regular store visits to assess execution standards, pricing, promotions, inventory levels, distribution, visibility, and POS materials.
• Prepare presentations, business analyses, and commercial proposals for internal stakeholders and customers.
• Monitor promotional budgets and ensure effective allocation and spending control.
• Identify opportunities to improve distribution, product rotation, merchandising, visibility, and overall shopper experience.

What makes you a good fit

• Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, or a related field.
• Experience in Trade Marketing, Customer Marketing, Shopper Marketing, Brand Marketing, or related commercial functions.
• Strong analytical skills with experience in market analysis, commercial performance tracking, and data interpretation.
• Experience managing external vendors, agencies, and promotional material suppliers.
• Proven ability to coordinate multiple projects and commercial initiatives simultaneously.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Power BI.
• Strong communication, organization, and stakeholder management skills.
• Advanced English proficiency (written and spoken).

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.