Senior Trade Marketing Analyst - E-commerce Activation

Henkel; Bogotá; Ibrido; COP 60.000.000 - 110.000.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible hours & hybrid work

Growth opportunities

Global wellbeing standards

Parental leave (gender-neutral)

Employee Share Plan with Henkel shares

Descrizione del lavoro

Henkel is seeking a Senior Trade Marketing Analyst to drive the E-commerce trade strategy, optimizing campaigns and investments across marketplaces and digital platforms.

You will collaborate with Sales, Marketing, Category Management, and In-Store Execution to identify growth opportunities, strengthen key partnerships, and ensure best-in-class execution across all consumer touchpoints.

Competenze

• Bachelor's degree in a relevant field (Business Admin, Marketing, IE, Economics, International Business)
• Experience in Trade Marketing, Customer Marketing, Category Management, E-commerce or related roles
• Proven experience developing and executing Trade Marketing strategies within E-commerce, marketplaces or modern retail
• Advanced Excel and data analysis skills
• Advanced English proficiency

Mansioni

• Lead the development and execution of Trade Marketing strategies and annual business plans for the E-commerce channel, aligned with objectives and growth targets
• Develop and execute brand activation campaigns, promotions, and customer marketing initiatives to drive shopper acquisition, conversion, and sell-out across digital platforms
• Manage all customer touchpoints and support the execution of national brand activation campaigns, adapting them to customer needs
• Build and manage relationships with strategic customers, online retailers, and marketplace partners for joint growth
• Manage the annual trade investment budget and monitor KPIs (Net Sales, Gross Profit, profitability, margin, L6B)
• Develop omnichannel initiatives to ensure a consistent consumer experience across touchpoints
• Design and execute commercial strategies to improve visibility, traffic, conversion, and overall performance in digital environments
• Coordinate external agencies and partners for asset creation and campaigns
• Analyze sales performance, shopper behavior, market trends, and campaign results to identify opportunities and provide recommendations
• Monitor and report KPIs, delivering insights and executive reports to support decisions
• Lead cross-functional projects with Sales, Marketing, and Execution teams
• Conduct regular customer visits and business reviews to identify opportunities and strengthen partnerships

Conoscenze

Advanced Excel

Data analysis

Stakeholder management

Negotiation

Communication

English proficiency

Formazione

Bachelor's degree in Business Administration

Bachelor's degree in Marketing

Bachelor's degree in Industrial Engineering

Bachelor's degree in Economics

Bachelor's degree in International Business

Descrizione del lavoro

Henkel is seeking a Senior Trade Marketing Analyst to drive the E-commerce trade strategy, optimizing campaigns and investments across marketplaces and digital platforms.

You will collaborate with Sales, Marketing, Category Management, and In-Store Execution to identify growth opportunities, strengthen key partnerships, and ensure best-in-class execution across all consumer touchpoints.