Trade Marketing Sr Analyst - E-commerce Channel

Henkel; Bogotá; On-site; COP 90,000,000 - 150,000,000; Full time

Job summary

Henkel Corporation in Bogotá is seeking a Senior Trade Marketing Analyst to lead the e-commerce trade marketing strategy, driving profitable growth across digital marketplaces and platforms. You will develop and execute commercial plans, maximize brand visibility, conversion, and profitability while ensuring best-in-class execution across consumer touchpoints.

You will collaborate with Sales, Marketing, Category Management, and In-Store Execution teams to identify growth opportunities, optimize

Qualifications

• Lead development of Trade Marketing strategies for the E-commerce channel.
• Develop and execute brand activation campaigns and promotions.
• Build and manage relationships with online retailers and marketplace partners.
• Monitor KPIs and analyze sales performance to identify opportunities.

Responsibilities

• Lead the development and execution of Trade Marketing strategies and annual business plans for the E-commerce channel, aligned with commercial objectives and growth targets.
• Develop and execute brand activation campaigns, promotions, and customer marketing initiatives to drive shopper acquisition, conversion, and sell-out across digital platforms and marketplaces.
• Manage all customer touchpoints and support the execution of national brand activation campaigns, adapting them to customer-specific needs and opportunities.
• Build and manage relationships with strategic customers, online retailers, and marketplace partners, identifying opportunities for joint business growth and enhanced brand presence.
• Monitor the annual trade investment budget, ensuring compliance with key financial and business KPIs, including Net Sales (NIS), Gross Profit (GP1), profitability, margin, and L6B.
• Develop and implement omnichannel initiatives to ensure a consistent consumer experience and maximize brand performance across all shopping touchpoints.
• Design and execute commercial and promotional strategies that improve visibility, traffic, conversion, and overall business performance within digital environments.
• Coordinate external agencies and partners to ensure effective implementation of digital assets, promotional campaigns, POS materials, and customer-facing activations.
• Analyze sales performance, shopper behavior, market trends, and campaign results to identify business opportunities and provide actionable recommendations.
• Monitor and report on key performance indicators (KPIs), delivering business insights and executive reports to support decision-making.
• Lead cross-functional projects with Sales, Marketing, and Execution teams to ensure seamless implementation of trade marketing initiatives.
• Conduct regular customer visits and business reviews to identify opportunities, strengthen partnerships, and ensure successful execution of commercial plans.

Skills

Trade marketing

E-commerce

Brand activation

Campaign management

Cross-functional leadership

Analytics

Budget management

Job description

About this Position We are looking for a Senior Trade Marketing Analyst to lead the Trade Marketing strategy for the E-commerce channel, driving profitable growth across strategic customers, marketplaces, and digital platforms. This role will be responsible for developing and implementing commercial and promotional plans that maximize brand visibility, conversion, and business profitability, while ensuring best-in-class execution across all consumer touchpoints.

The position will work cross-functionally with the Sales, Marketing, Category Management, and In-Store Execution teams to identify growth opportunities, optimize trade investments, and strengthen relationships with key partners within the digital ecosystem.

What you´ll do

• Lead the development and execution of Trade Marketing strategies and annual business plans for the E-commerce channel, aligned with commercial objectives and growth targets.
• Develop and execute brand activation campaigns, promotions, and customer marketing initiatives to drive shopper acquisition, conversion, and sell-out across digital platforms and marketplaces.
• Manage all customer touchpoints and support the execution of national brand activation campaigns, adapting them to customer-specific needs and opportunities.
• Build and manage relationships with strategic customers, online retailers, and marketplace partners, identifying opportunities for joint business growth and enhanced brand presence.
• Manage and monitor the annual trade investment budget, ensuring compliance with key financial and business KPIs, including Net Sales (NIS), Gross Profit (GP1), profitability, margin, and L6B.
• Develop and implement omnichannel initiatives to ensure a consistent consumer experience and maximize brand performance across all shopping touchpoints.
• Design and execute commercial and promotional strategies that improve visibility, traffic, conversion, and overall business performance within digital environments.
• Coordinate external agencies and partners to ensure effective implementation of digital assets, promotional campaigns, POS materials, and customer-facing activations.
• Analyze sales performance, shopper behavior, market trends, and campaign results to identify business opportunities and provide actionable recommendations.
• Monitor and report on key performance indicators (KPIs), delivering business insights and executive reports to support decision-making.
• Lead cross-functional projects with Sales, Marketing, and Execution teams to ensure seamless implementation of trade marketing initiatives.
• Conduct regular customer visits and business reviews to identify opportunities, strengthen partnerships, and ensure successful execution of commercial plans.