Senior E‑Commerce Trade Marketing Lead

Henkel Corporation; Bogotá; Sur place; COP 90 000 000 - 150 000 000; Plein temps

Résumé du poste

Henkel Corporation in Bogotá is seeking a Senior Trade Marketing Analyst to lead the e-commerce trade marketing strategy, driving profitable growth across digital marketplaces and platforms. You will develop and execute commercial plans, maximize brand visibility, conversion, and profitability while ensuring best-in-class execution across consumer touchpoints.

You will collaborate with Sales, Marketing, Category Management, and In-Store Execution teams to identify growth opportunities, optimize

Qualifications

• Lead development of Trade Marketing strategies for the E-commerce channel.
• Develop and execute brand activation campaigns and promotions.
• Build and manage relationships with online retailers and marketplace partners.
• Monitor KPIs and analyze sales performance to identify opportunities.

Responsabilités

• Lead the development and execution of Trade Marketing strategies and annual business plans for the E-commerce channel, aligned with commercial objectives and growth targets.
• Develop and execute brand activation campaigns, promotions, and customer marketing initiatives to drive shopper acquisition, conversion, and sell-out across digital platforms and marketplaces.
• Manage all customer touchpoints and support the execution of national brand activation campaigns, adapting them to customer-specific needs and opportunities.
• Build and manage relationships with strategic customers, online retailers, and marketplace partners, identifying opportunities for joint business growth and enhanced brand presence.
• Monitor the annual trade investment budget, ensuring compliance with key financial and business KPIs, including Net Sales (NIS), Gross Profit (GP1), profitability, margin, and L6B.
• Develop and implement omnichannel initiatives to ensure a consistent consumer experience and maximize brand performance across all shopping touchpoints.
• Design and execute commercial and promotional strategies that improve visibility, traffic, conversion, and overall business performance within digital environments.
• Coordinate external agencies and partners to ensure effective implementation of digital assets, promotional campaigns, POS materials, and customer-facing activations.
• Analyze sales performance, shopper behavior, market trends, and campaign results to identify business opportunities and provide actionable recommendations.
• Monitor and report on key performance indicators (KPIs), delivering business insights and executive reports to support decision-making.
• Lead cross-functional projects with Sales, Marketing, and Execution teams to ensure seamless implementation of trade marketing initiatives.
• Conduct regular customer visits and business reviews to identify opportunities, strengthen partnerships, and ensure successful execution of commercial plans.

Connaissances

Trade marketing

E-commerce

Brand activation

Campaign management

Cross-functional leadership

Analytics

Budget management

Description du poste

Henkel Corporation in Bogotá is seeking a Senior Trade Marketing Analyst to lead the e-commerce trade marketing strategy, driving profitable growth across digital marketplaces and platforms. You will develop and execute commercial plans, maximize brand visibility, conversion, and profitability while ensuring best-in-class execution across consumer touchpoints.

You will collaborate with Sales, Marketing, Category Management, and In-Store Execution teams to identify growth opportunities, optimize