Senior Trade Marketing Analyst - E-commerce Growth

Henkel; Puerto Bogotá; Hybrid; COP 60,000,000 - 90,000,000; Full time

Benefits offered by this job

Flexible work hours

Hybrid work model

Global wellbeing programs

8 weeks parental leave

Employee Share Plan

Job summary

Henkel Colombia is seeking a Senior Trade Marketing Analyst to lead the Trade Marketing strategy for the E-commerce channel, driving growth across strategic customers, marketplaces, and digital platforms.

You will develop and implement commercial and promotional plans that maximize brand visibility, conversion, and profitability while ensuring best-in-class execution across all consumer touchpoints. The role collaborates with Sales, Marketing, Category Management, and In-Store Execution teams.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, Economics, International Business, or related fields.
• Experience in Trade Marketing, Customer Marketing, Category Management, E-commerce, or related commercial roles.
• Proven experience developing and executing Trade Marketing strategies within E-commerce, marketplaces, or modern retail channels.
• Advanced Excel and data analysis skills.
• Advanced English proficiency.
• Strong analytical, negotiation, communication, and stakeholder management skills.

Responsibilities

• Lead the development and execution of Trade Marketing strategies and annual business plans for the E-commerce channel, aligned with commercial objectives and growth targets.
• Develop and execute brand activation campaigns, promotions, and customer marketing initiatives to drive shopper acquisition, conversion, and sell-out across digital platforms and marketplaces.
• Manage all customer touchpoints and support the execution of national brand activation campaigns, adapting them to customer-specific needs and opportunities.
• Build and manage relationships with strategic customers, online retailers, and marketplace partners, identifying opportunities for joint business growth and enhanced brand presence.
• Manage and monitor the annual trade investment budget, ensuring compliance with key financial and business KPIs, including Net Sales (NIS), Gross Profit (GP1), profitability, margin, and L6B.
• Develop and implement omnichannel initiatives to ensure a consistent consumer experience and maximize brand performance across all shopping touchpoints.
• Design and execute commercial and promotional strategies that improve visibility, traffic, conversion, and overall business performance within digital environments.
• Coordinate external agencies and partners to ensure effective implementation of digital assets, promotional campaigns, POS materials, and customer-facing activations.
• Analyze sales performance, shopper behavior, market trends, and campaign results to identify business opportunities and provide actionable recommendations.
• Monitor and report on key performance indicators (KPIs), delivering business insights and executive reports to support decision-making.
• Lead cross-functional projects with Sales, Marketing, and Execution teams to ensure seamless implementation of trade marketing initiatives.
• Conduct regular customer visits and business reviews to identify opportunities, strengthen partnerships, and ensure successful execution of commercial plans.

Skills

Advanced Excel

Data analysis

Stakeholder management

Cross-functional collaboration

English proficiency

Negotiation

Communication

Education

Bachelor’s degree in Business Administration

Job description

Henkel Colombia is seeking a Senior Trade Marketing Analyst to lead the Trade Marketing strategy for the E-commerce channel, driving growth across strategic customers, marketplaces, and digital platforms.

You will develop and implement commercial and promotional plans that maximize brand visibility, conversion, and profitability while ensuring best-in-class execution across all consumer touchpoints. The role collaborates with Sales, Marketing, Category Management, and In-Store Execution teams.